In today’s fast-paced world every business or individual has a basic website. Sadly, most of these websites are poorly designed or not focused on lead generation. These types of website are not going to help you in your business or reputation.
So the first question that comes to one’s mind is that your website should focus on design or leads?
My website looks great but I am not generating enough sales
Studies of user behavior by ImpleMedia have found that first impressions are 94% design related keeping in view essential aspect of your business. Well, your website design is important but if it is not generating sales or revenue then it would be of no use. We usually hear from our customers that they want a fresh look for their website. If it is the only requirement then there are many cheap solutions available. However, if you are investing in a website to boost your business then your website should focus more on generating leads and converting sales. Similarly, if the website design is too complex it is very easy to turn away the visitors. That is the reason some incredibly good looking websites fail to deliver sales.
Your website should focus on leads; not design
Investing in a well-designed website that builds interest and converts leads is a great way to boost your business. Therefore website must be designed correctly so that it attracts more leads for your business.
According to research by Peep Laja the founder of ConversionXL, it takes about 50 milliseconds for visitors to determines whether they like to stay or leave from your website. So the first impression of the website matters. It implies visitor should immediately know what he or she is looking for on your website. In order to do that, let’s take a look at tactics that you must include in your website to get leads:
Include offers like downloadable ebooks, guides, and checklists on your websites. Videos are also a great way to engaging your customers.
Calls-To-Action (CTA) are offered in strategic locations throughout your website. This can be installed as a sidebar ad where the customer can fill out the contact information. This is a great way to generate leads when you have people hoping to find out more information about your products or services.
Smart content provides the buyer with relevant content based on their interests or stage in the buying cycle. Best practice is to move your website to content management system so that you can update your content on daily basis. Blog at least twice a week which can help attract more traffic.
The layout of your website is critical to generating more leads. The right layout means correct placement of content. This will help your visitor to concentrate on the right areas that will help them the most. Some of the tips that you should keep in mind:
- Always keep your message simple and to the point
- Place CTAs strategically throughout your site
- Place call-to-action on all pages
- Use social proof like client list or testimonials
- Don’t forget to include graphics where appropriate. Otherwise, your website will bore your visitors
The landing pages are the last point of contact before a visitor fills out a form. Landing pages should use the same design as rest of the rest with a few differences. Few things that you should keep in mind are:
- Keep the layout of the landing page is simple
- Don’t include the top navigation so you won’t distract the viewer
- Use the shortest form to gather contact information
- Make form button more creative other than submit. For instance “Get Your Ebook“ or “Free Mockup”
- Keep content on the right and keep it short
- Appealing visuals on the front page