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Increase Your Traffic by Getting Your Website Added to Google News

Google News generates billions of clicks to publisher websites every month. Just think: what if you could get just a few thousand of those clicks to your website?

It would be great, wouldn’t it, but what if you are not a publisher or a news organisation? The truth is this in itself does not exclude you from inclusion in Google News. Whatever type of website you have, you can get into this high-potential Google platform if you follow the right steps and think the right way.

It takes daily effort, but if you believe Google News traffic is potentially beneficial to your business, you can do it. Here’s how.

You Must Publish News

There are several things you should consider when planning how to get your website included in Google News. In fact, Google itself publishes a long article on how to maximise your chances. At the top of the list, however, is you must publish news.

What does that mean, though? Here are some general guidelines:

Cover recent events – news organisations publish stories covering recent events. Generally, this excludes opinion articles, advice articles (like this one), or information articles (like reporting on the weather). In addition, while evergreen content is great for general SEO, it won’t work on Google News.

Publish original stories – copying content published by others will not work on Google News. This doesn’t mean you can’t write a story about a topic covered elsewhere. Instead, you must find your own angle, add new information, or move the story along in some way.

Write objectively – good news reporting is balanced so you should keep your articles as objective as possible.

Write the story well – this includes straightforward standards like getting the spelling and grammar correct. You should also structure your article like a news article. This means giving the main details of the story in the first paragraph and generally structuring the article throughout by giving the most important information first. As you might expect, there are lots of other standards you should learn to help you write good news articles including using an active voice and writing in the present tense. A good starting point to learn these standards is the Associated Press style guide.

Publish regularly – news organisations publish stories regularly so you should too. This means aiming for at least two per day.

Other Factors to Consider

If you feel you can meet the above requirements, here are some other things you should consider before applying for inclusion in Google News. They will increase your chances of approval and also help to maximise your traffic once your links start appearing.

Be honest and transparent with your readers – firstly, don’t mislead your readers about who is behind your website. You should also publish online and offline contact details, i.e. email addresses as well as a physical address and phone number.

Build credibility as an author – publish on websites other than your own to build up your author profile.

Follow the technical guidelines – this includes making sure the URLs of your stories are unique and permanent. Your articles must also be in HTML, i.e. Google News doesn’t index PDF documents or JavaScript content.

Write good headlines – include keywords and make sure the headline is informative to readers.

Make your website mobile responsive – this will help improve the visibility of your stories in Google News searches on mobile devices.

Once you have all the above in place, and you have checked your content does not breach any of Google’s general guidelines, you can apply to have your website included in Google News.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

backlinks

10 Ways To Build Quality Backlinks

Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity in the search engines. The higher quality of links, and the more of them, the greater rankings potential your web pages have.

According to recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. This is how important it is.

Backlink quality is measured from the source in which the links are coming from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will give a look of spam.

For example, a backlink to a tech blog would have great value if the link was inserted in an article all about the tech information. That would be credible backlink with good contextual relevancy.

The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank or “PR” for short. So a website with a PR7 (high authority) offers greater link value or “link juice” than a PR1 (low authority).

Building quality backlinks for SEO is the combination of utilizing high authority link sources that offer some degree of contextual relevancy. This is the foundation of the best practices of SEO link building. Read this blog post for good SEO practices to get you started.

To create high-quality link building for search engine optimization, we have listed ten techniques:

Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog.

RSS Feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.

Press Releases: Write and distribute press releases regularly. The key here is published your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.

Create Case Studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

Link to Other Relevant Blogs: Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)

Create Visual Content: Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.

Social Sharing Widgets: Social sharing widgets on your web pages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.

Write Reviews: When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.

Offer Free Tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

We hope these ten link building techniques will get you on your way to generating quality link popularity and start raising your rankings in the search engines. If you find it difficult to do it then may hire Backlink Building Service.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

google ranking factors

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google search results. Although it is not easy to get to the top unless you are Wikipedia or BBC but still it is possible. You can also do it if you stay consistent and take it seriously.

In this article, we will look into 8 steps to rank higher for a keyword in Google Search engine.

Step 1: Basics

The most important thing is you need a strong website which follows SEO good practice with external links. Secondly, it is useful to have an audience on social networking websites such as Facebook and Twitter where you can share content.

Step 2: Keyword Research

You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalize your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition

After choosing target keyword for your website, do a search on Google to see your competitor’s websites.  Check the following:

  • The domains and URLs – How many domains and URLs have exact keyword
  • The titles – How do the title tags incorporate the keyword?
  • The type of content – Do they have Product pages? Blog posts? Videos?
  • The authority of those sites – Use third party SEO analyzer to check domain age and backlinks.

In order to beat your competitors, you need to do better than them.  Therefore try to do more and better for your website.

Step 4: Long Tail Keywords

It is recommended to target for long tail keywords as they are easier for searchers to find. Try to be more specific. Keep one page for one specific keyword.

Step 5: Content

Next plan is to make sure you have quality content on your website.  Quality with quantity will do the job.  Plan your keywords for pages on a blog post, product page, and video.

Step 6: Optimize Keyword on every page

Optimize your content while you create it. Use targeted keyword on page Title, Headline, Body text, URL, Meta description, Meta keywords and even in Images title and alt attributes.

Step 7: Promote

When your website is all set, it is time to promote it. Share your content on social media pages. Use social buttons on your website to make it easy for readers to share.

Build links to your content. Strong linking makes it easy for Google to crawl.

Step 8: Analyze

Use free third party SEO analyzers to make sure your website is following all good SEO practices. Find out which points are missed and which sections need improvement. Check keywords ranking manually. Use analytics to see which keyword is performing well and which keyword needs improvement.

This process is time taking and it requires patience and constant improvement. There are no shortcuts. Whatever your business is, you can make this work for you.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Increase Turn Over

How I helped One Kiwi Locksmith Company to grow their business and increase the turn over from $40,000/ year to $500,000/ year in one year?

Generating enough leads with Google AdWords seems like an uphill battle when Keywords bids costs keep increasing daily. For a majority of business owners, it is hard to imagine spending $1 per click or $2 or more per click. What I have personally experienced that 10 years ago, these businesses were happily spending more than $1000 for half-page ads in local papers & yellow pages. And by advertising in the local papers, there was no way of measuring the conversions or see what was working and what’s not working. However, today with Digital Marketing, we can exactly see user behaviour and what keywords are generating more leads and more business. We can even re-target those people who visited your website once and did not place any enquiry.

Being Certified Google Partner, I have seen many businesses grown many folds by advertising their businesses on Google. At the same time, I have seen even more businesses who missed great opportunities because of unknown fears. Some of the most common fears which prevent people from making this big decision are:

1. What if my competitors click on my ads and waste my money?

2. What if I don’t get a return on my investment.

3. What if Google AdWords is a Rocket Science and I just lose my money?

It is simply not possible that your competitors eat your whole budget by clicking on your ads. Google has already thought of this problem and it considers them as invalid clicks, and they don’t count against your ad spend. Secondly, even though Google has made the use of AdWords so simple that anyone with very little computer knowledge can set up AdWords account. But in order to make it effective and get a real good return on investment, you have to dig very deep into it. It actually is a science. To rank your Ad in top spots, it is important to consider Google AdWords’s all ranking factors and then work on it.

Why Google is Google:

Why do you search on Google? Why not Yahoo? Or Why not Bing or any other search Engine? Because Google gives you most accurate search results.

For example, you are a mobile locksmith company based in Manukau. You want people to see your ad when they search for Locksmith anywhere in Auckland region. Now if someone sitting in Albany, Northshore search for Locksmith Company, Google automatically will show locksmiths which are near Albany. Does this mean that this Manuka based Mobile Locksmith company can’t do jobs in Albany? They obviously would love to do jobs in Albany as well, but the main challenge is that people in Albany will not see this Manukau-based company Ad because Google thinks Ad is not relevant because they are in Manukau. To understand this better, let’s dig a bit deeper into it.

CTR (Click Through Rate):

Google only makes money when people click on the ads. When people do not click on the Ads, Google does not make any money. Now if someone sitting in Albany look for Locksmith Company, Google Job is to:

a. Display the most accurate result. Because that’s what Google do.

b. To make sure that Google Displays the ads which Google thinks people will find interested and will click on it.

c. If your Ad is irrelevant, Google will not show your Ad on the top spots. Because Google obviously thinks that:

a. The user is based in Albany.

b. He is looking for a Locksmith Company for some immediate Locksmith needs.

c. If a Google Displays the Ad of a locksmith company based in Manukau, it is highly unlikely that user will click on it.

d. As a result, Google will only waste their real estate space.

e. So Google would rather display ads which Google thinks are more likely to get clicks by the user.

How I helped one Kiwi locksmith company to Increase the turn over from $40,000/ year to $500,000/ year in one year?

When Locksmith Company came to me they had an old website and poor AdWords campaign. They were generating $40,000 revenue annually and were struggling to drive more leads.

They wanted to grow their business throughout Auckland and drive more leads that converted into sales. Since the objective was not to just drive traffic but to focus on sales. In order to achieve this goal, first I did the following changes:

a. I built them a new website using WordPress Content Management System, making their website responsive and easy to update.

b. I designed separate 198 landing pages covering 198 Suburbs of Auckland for Google AdWords tailored to capture leads with an easy call to action buttons. Each landing page was designed for a specific suburb of Auckland. For example:

a. I customized a specific landing page for Manukau to its potential customers by writing relevant content.

b. Each Landing page was advertised for one suburb. I made sure it is only visible to that specific suburb by inserting negative keywords. In this way, Ad looked more fitting and appropriate. Hence ads got a high CTR for each landing pages.

c. I used creative taglines and text to stand out from all the other ads.

d. I manually bided for the Ad to achieve the highest visibility with minimum cost. Hence saving more than half of the advertising budget of the company.

After implementing everything above, I managed to get first place on Google search results. You can see the below results that all locksmiths ads on all relevant keywords search are at the top:

e. After collecting enough data from Google Ads, I crafted the potential customer list for remarketing. For people who are not familiar with the term ‘Remarketing’; it is a campaign that is designed to target the audience who have already visited the site and may not have placed any enquiry. After implementing these strategies we produced the following results in the first month:

200% Increase in total site Traffic

566% Increase in enquiries

Today, this Locksmith Company has increased the turnover from $40,000 per year to $500,000 per year in a just period of one year and still growing. They are now planning to sell Franchises in Hamilton and other cities of New Zealand.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Social Media Marketing Made Simple

Social Media Marketing Made Simple

Social Media is one of the fastest growing industries. If you are not taking advantage of social media platform then you might be leaving lots of money on the table. Social media marketing strategies can be complex due to rise in a number of social media platforms. Furthermore, growing a social media account requires time and hard work. Continue reading Social Media Marketing Made Simple

Paying too much for AdWords

Are You Paying Too Much For Google AdWords?

Google-advertising

Every business pays a different cost per click on Google AdWords. You are probably paying much higher than everyone else and still not getting results

We will guide you step-by-step to show you how to reduce Google AdWords’ costs and increase the response rate.

Minimising AdWords costs requires a series of creative, trading, and technical skills.

Creative Skills
You need to be creative to write a compelling and innovative ad that searchers will love to click.

Trading Skills
Trading skills and managing bids are necessary to minimise your cost per click.

Technical Skills
Technical skills are required to effectively organise keywords, bids, ad groups, ad copy, and landing pages.

In offline advertising, specialists complete these tasks. For example, with print and TV adverts, a creative company will design your ad, a trader will find an ad placement and set the timings, and techies will look after production. However, in AdWords, you must do it all.

Most AdWords users develop one of the required skills. Consequently, they use their one strength but neglect the remaining weakness. As a result, they fail to use all the tools available to create high click-through rates and lower costs.

We look at some creative, trading, and technical tips below.

Before we do that, there are two key metrics you should be aware of to measure ad development. They are click-through rate (CTR) and Quality Score.

Clickthrough rate (CTR)
CTR is a way of measuring the success of an ad campaign by calculating the number of clicks on a specific link.

Quality Score (QS)
Quality Score is based on the relevance of your ad to the search terms you are bidding on and to the relevance of your landing page.

AdWords ads that get high click through rates and have a high Quality Score have a lower cost per click (CPC) and they rank higher on search results pages. Let’s have a look at how you can run a Google AdWords campaign effectively by developing your creative, trading, and techie skills.

Creative Skills
The most important skill you need is the ability to write attractive ad content that matches the keywords you are bidding on.

Trading Skills
This is the skill through which you can maximise your bid success. It involves gaining control of your bids and lowering costs.

There are three types of match keywords you can use to control which searches trigger your ads to appear.

  • Broad match keywords have no punctuation – Keyword
  • Phrase match keywords use quotation marks – “Keyword”
  • Exact match keywords use enclosed square brackets – [keyword]

If your broad match is positive, your ads will be displayed on the maximum number of searches. When using board match, AdWords matches your ads with any search containing your keyword.

Techie Skills
The first thing you must do is organise the groups of keywords you are bidding on. You should also make sure your ads and landing pages match your keywords.

What is an Ad Group?
An ad group is a group of keywords you are bidding on which matches the content of your ad and the landing page.

The last thing you need to remember is to focus on the very specific subject otherwise your ad will not be fruitful.

Summary

To run an efficient AdWords campaign, you need to learn creative, trading, and techie skills. If you can’t manage this, you should hire an expert.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimisation. It involves optimising your website to increase the number of visitors by obtaining a high-ranking placement in the search results pages of a search engine.

Why is it so important?
SEO is the number one priority when it comes to website publishing. After all, according to Search Engine Journal, 90% of online experiences start with search. If people can’t find your website they can’t read it, use it, or share it with others.

Over the years, SEO tactics have changed with modern strategies that focus on user experience.  Before these modern strategies, there were keyword-based optimisation methods and other black-hat practices, although these are now obsolete.

That said, throughout its history, SEO has been a cost-efficient and valuable strategy for website owners.

Is it really difficult?
Website owners who are unfamiliar with the technical side of coding believe Google’s search algorithm is something extremely complex. As a matter of fact, it is complex, but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide the best online experience to its users which means giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. In fact, even search experts don’t understand it fully because Google has never published its search algorithm. However, we do know that you must complete two requirements to rank high on a search engine:

  • Providing high-quality content
  • Demonstrating you are an authority

Thankfully, these search engine requirements can be achieved by basic strategies. Today, SEO strategies come in two flavours: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content, and overall structures are optimised for your target keywords.

Another important factor is to include strong headlines and compelling paragraphs on the main pages of your website including the homepage and product pages. On these pages, use words and phrases that explain your business.

In addition, you should implement a blogging strategy as this is a great way to boost your online presence. Write at least one or two blog posts per week about topics related to your business and make sure you engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than onsite SEO. Offsite SEO involves building authority. To understand the authority of your website, major search engines look at other websites that link back to yours.

If lots of websites link back to you then Google will think you have good content. This will rank you higher although this has also been the source of many black-hat SEO tactics in the past.

Social and local integrations
Building a social media presence is now considered compulsory in order to attract a bigger audience. So, you should create profiles on Facebook, Twitter, LinkedIn, etc and post regularly to engage with your audience. This will ultimately improve your online reputation.

Challenges of SEO
Basic SEO strategies are easy to adapt. However, you might encounter the following challenges:

Find your audience?
Challenges in finding the right audience occur when you don’t know what type of articles you should write on your blog or what keywords you should include. The best solution is to first describe your business. This will help you find out who your customers are.

Time is money!
SEO is very time-consuming and it is certainly not a one day job. It requires a lot of figurative sweat and blood to implement properly. In addition, you may have other responsibilities and tasks to do along with optimising your website. Remember, you can always hire an SEO company if you can’t manage it yourself.

While SEO is easier than you think, the time-consuming nature of the task means it is not always possible to do it by yourself unless you are able to dedicate time to it.

At Kiwi Website Design, we create websites and provide SEO services using the latest techniques to help increase the online presence of your business.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

A Website designed to get Leads

A Website Designed To Look Good Or Designed To Get Leads?

A Website designed to look good or designed to get Leads

In today’s fast-paced world, every business or individual has a basic website. Sadly, most of these websites are poorly designed or not focused on lead generation. These types of website are not going to help your business or your reputation.

So, the first question that comes to mind is: should your website focus on design or leads?

My website looks great but I am not generating enough sales

fancy-website
Studies of user behaviour by ImpleMedia have found that first impressions are 94% design-related. So, website design is important but if it is not generating sales or revenue then the design is of no use. We usually hear from customers that they want a fresh look for their website.  If that is the only requirement there are many cheap solutions available. However, if you want to invest in a website to boost your business, the website should focus on generating leads and converting sales. For example, avoiding website designs that are too complex as they often turn visitors away. In fact, this is one of the reasons some incredibly good-looking websites fail to deliver sales.

Your website should focus on leads, not design

no-website-design
Investing in a well-designed website that builds interest and converts leads is a great way to boost your business. Therefore, your website must be designed correctly so it attracts more leads for your business.

According to research by Peep Laja, the founder of ConversionXL, it takes about 50 milliseconds for visitors to determine whether they like your website and will stay, or don’t like it and will leave. So, the first impression of your website matters. From the first impression, your visitors should immediately know that what they are looking for is likely to be on your website. In order to do that, let’s take a look at the tactics you can use on your website to get leads:

Offers
Include offers like downloadable eBooks, guides, and checklists on your website. Videos are also a great way to engage customers.

Smart CTAs
Place Calls-To-Action (CTAs) in strategic locations throughout your website. For example, they can be installed as a sidebar ad where the customer can fill out their contact information. This is a great way to generate leads when you have people looking to find out more information about your products or services.

Smart Content
Smart content provides the buyer with relevant content based on their interests or the stage they are at in the buying cycle. Smart content best practice is to move your website to a content management system so you can update the content on a daily basis. Also, writing a blog at least twice a week can help attract more traffic.

Layout
The layout of your website is also critical to generating more leads. The right layout means the correct placement of content. This will help your visitors to concentrate on the areas that will help them the most. Some of the tips that you should keep in mind include:

  • Always keep your message simple and to the point.
  • Place CTAs strategically throughout your site.
  • Place CTAs on all pages.
  • Use social proof like client lists or testimonials.
  • Don’t forget to include graphics where appropriate. Otherwise, your website will bore your visitors.

Landing Pages
Landing pages are the last point of contact before a visitor fills out a form. They should use the same design as the rest of the pages with a few differences. Things you should keep in mind when designing landing pages include:

  • Keep the layout of the landing page simple
  • Don’t include the top navigation to reduce distractions
  • Use short forms to gather contact information
  • Make the form button text more creative than “Submit”. For example, use phrases like “Get Your eBook” or “Free Mock-up”
  • Keep content on the right but keep it short
  • Use appealing visuals
Who owns your website

Who Owns The Website After Project Is Finished?

Here is a scenario: you meet a web design company, they give you a proposal, you pay them, they make a website to match your requirements, and they provide you with administrator access. Now the question is: who owns your website? You are thinking it’s you, however, it’s not that simple.

Let’s look at some of the components of a website to understand what you can and can’t own:

What You Don’t Own

Dont-own

Domain name: You don’t actually own your domain name. You rent it which gives you exclusive rights to it, but you don’t completely own it. It is the same situation as your phone number.  That said, your domain name is your property even if it’s registered by your website company. According to Wikipedia: “Domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.”

Hosting: The same situation applies to hosting as to your domain name. With website hosting, you usually rent a full server or share a space on a server. You do, however, have control to switch hosting if you would like to move your website to another location.

CMS: A CMS is a web application that is used to manage the administration of content on your website. Examples include WordPress, Drupal, and Mighty-Site. You don’t own the CMS web platform, however, unless you write the source code.

What You Own

what-you-own

Design and Visuals:  The logo, colour, interfaces, typography, and images are typically owned by the creator unless they are created by a web design company and then licensed to you.

Content: You can own all the text content on your website plus the photography, images, and videos. Stock photography, however, is licensed to your company. This allows you to use the photographs on your website, but you don’t own them.

HTML, CSS, and JavaScript: HTML, CSS, and JavaScript are the building blocks of any website. The website creator should provide an agreement that transfers ownership of the HTML, CSS, and JavaScript to you on completion of the website. Unless you or your employees author the code, it is owned by the website creator and is licensed to you.

Conclusion
You never legally own the domain name, web server, CMS, web platform, database software, or the language used to build your website. Only if you author the website yourself or have a “work for hire” agreement will you own the website source code. Furthermore, if you author your own content, create the design, and create your own graphics, you will own the website’s visual design and content. Most importantly, when you hire a web design company, make sure they are transparent about their terms and conditions.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Top Tips for Successful Website Project

Top Tips for Successful Website Project

Are you ready for your first website but don’t know how to get started?

Having a professional and good-looking website is important for every new business. That said, starting a new website can be exciting and intimidating at the same time. Here are tips for building your first website.

Purpose of your website
Think about what your website is for. Why will people want to visit your site? What do you want them to do once they are on it? If these things are clear then everything else becomes much simpler.

Choose WordPress

Choose-wordpress
Getting a new website involves choosing the right platform. You should invest in a CMS platform like WordPress as it is the most popular choice worldwide. Stats provided by VentureBeat show that approximately one-quarter of new websites globally are built on WordPress. That many people just can’t be wrong.

Your Homepage is important
According to HubSpot, it takes less than 15 seconds for people to decide whether to stay on your website or leave. So, your homepage design is the most important page of your website.  Don’t bombard visitors with text and annoying information. Instead, keep your homepage simple and user-friendly.

High-Quality Content
The content on your website plays an important role in reaching your business goals. High-quality content helps retain visitors as well as giving you a higher ranking with search engines.

Blogging
Most people underestimate the power of a blog.  However, it is a proven and powerful tool to increase income and generate business growth. According to a recent study, websites with blogs get 67 percent more leads than those that don’t. A blog can also enhance SEO when you use good keywords in articles that help Google match your site to user searches. In addition, a blog provides a platform to build a strong relationship and establish trust with your customers.

Feedback
Like every other business, feedback from your website is important. Feedback provides you with insights that you can use to improve your business, products, and overall customer experience.

Responsive design

responsive
Make sure your website is mobile-friendly which usually means having a responsive website design. According to The Verge, more than half of searches are now done through mobile. If your website is not mobile-friendly, Google will push your website back in the rankings.

Sticky Navigation
Navigation with good design and the right words can boost the likelihood of a return visit in the future. For example, when a visitor accesses your website to search for something, the first thing they will look for is the navigation. If your navigation is not clear, the visitor will leave. Therefore, effective navigation can make a visit to your website productive. On the other hand, ineffective navigation can be a disaster for your business.

Enquiry Forms
Enquiry forms are an integral part of most websites. They allow customers to reach you by completing a simple form if, for example, they want you to provide them with your services. Therefore, designing the right enquiry form is very important to encourage visitors to get in touch.

Lead Capture
Lead capture usually includes a form and an incentive. The customer gets the incentive in return for information like an email address. Common incentives include free eBooks or weekly newsletters. In fact, for some websites, getting visitors to complete a lead capture form is the main goal as completed forms become leads you can follow up to make a sale.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Choosing Wordpress Website

Choosing A Platform For Your Website Project

Picking a platform for your website is an important decision for the online presence of your business. With vendors providing countless options, it can be difficult to choose the right one. The important factors you need to consider are functionality, ease of use, and reasonable pricing.

Over a decade ago, there were only HTML-based websites that were built from scratch by writing code in a plain text editor. Technology has progressed a long way since then and now there are a wide variety of solutions available, including Content Management Systems (CMS).

Nowadays, the big web development shops in New Zealand offer custom CMS platforms with promises of glory and expensive price tags. Instead of listening to a sales person, we recommended that, in the first instance, you ask yourself what you are looking for and then decide.

We are going to compare some of the popular platforms to help give you an idea of what you should pick.

Content Management Systems

What is a content management system?

A CMS is an application that allows you to create and run your website. You will get an interface where you can create and update pages, posts, and other types of content including images, videos, and more. You can also organise the content however you want to.

In addition, you can change the design of the website through the admin panel. You perform these actions by clicking buttons or by drag and drop.

There are two types of CMS: open source CMS, and custom or proprietary CMS.

Open Source CMS
An open source CMS is a platform built using code that is readily available to anyone to use, copy, edit, or redistribute.  Some of the most popular open source CMS platforms are WordPress, Joomla, and Drupal.

Using an open source CMS is simple – you buy your own domain, set up website hosting, and install the open source CMS on your web server. You then choose a theme for your website, add plugins for advanced functionality, and create the content.

Wordpress Stats

An open source CMS allows you great control of your website. In addition, you can create and update your website without any knowledge of coding languages. According to Yoast, the most popular open source CMS platform is WordPress. It is used on over 70 million websites around the world.

With WordPress, you can easily add pages, images, blog posts, and much more. Moreover, there are a vast number of plugins to help you easily add functionality to your website.

There are countless advantages of using the WordPress platform too. Firstly, you can create any type website – static websites, blogs, e-commerce websites, forums, membership sites, and more. Secondly, you get full ownership of your website so you can change your hosting company without losing the site. Last but not least, WordPress is fully customisable unlike custom CMS platforms and website builders.

If you are looking for a solution that is highly customised as well as being affordable without the hassle of monthly billing, you should consider this route as a proprietary CMS may not be dynamic enough for your needs.

Proprietary CMS

A propriety CMS, or custom CMS, is a platform built and maintained by a single company. This means the source code cannot be modified and you do not own the website. This type of platform is used by web companies who develop their own CMS for their clients. They typically charge a monthly fee and provide support.

Furthermore, these websites are not flexible or easily expandable. The addition of more features to your website, for example, will require manual programming by the CMS owner as you will not have access to the source code. The worst part is that you cannot migrate to any other vendor without losing your website.

Pro Tip

As stated by GadgeTopia, we strongly discourage websites which are developed on custom CMS platforms as it is similar to renting a website rather than owning one. In addition, this option is usually expensive in long run.

Website Builders

Website builders allow you to create websites using a drag and drop interface. You simply choose a template and customise the content. A few examples of common website builders are Wix, Weebly, Shopify, and Squarespace.

One of the best things about website builders is that your website and hosting are provided with one simple package that usually includes a free domain name. Furthermore, you don’t have to worry about coding, software maintenance, or other technical aspects of owning a website.

The worst part of website builders is that you only have limited templates to choose from. The customisation options are also limited.

Ecommerce Platforms

If you want to create an online store, an e-commerce platform will be the right choice for your business. Some of the popular e-commerce platforms are Shopify, BigCommerce, and PrestaShop. These platforms allow you to quickly setup an online store without any coding experience.

One of the perks with hosted e-commerce platforms like the examples above is that you don’t have to worry about website hosting or payment processing. In addition, you get 24/7 support and transaction security. However, these platforms are extremely expensive and you cannot fully customise your website.

HTML website

If you want to go for an old-school static website which requires design and code from scratch, then you should consider this option. Simple HTML websites are good for small businesses as they are fast and user-friendly.

Pick this option if you don’t have to change your content very often. If the website requires regular maintenance or frequent content changes, you will have difficulties.

In Conclusion

Why wordpress

To conclude, all platforms have pros and cons but in our opinion, we prefer the open source CMS WordPress. The biggest advantage of using WordPress is that you own your website so can change your hosting company without losing the site. Also, your website is fully customisable and there is a user-friendly interface.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.