You have probably heard many people talk about how important it is to get on the first page of Google. After all, most research says the first page of Google gets 70-75 percent of the available clicks. What does getting on the first page of Google mean, though?
It means a lot of things, in fact. The easiest part is getting onto the first page of Google, ideally position one, for the name of your business. This is not enough in the real world of business as your name only catches those people who already know about you. What about all those people searching for keywords related to your industry?
There is a difficult truth to grasp when you consider this question. That truth is that in almost all industries, you won’t be able to get onto page one of Google for your industry’s main keywords. Why? Without getting too technical, it is because of the way Google works. It looks at the authority of a domain and how many links it has as well as about 200 other things. If your domain authority is lower than your competitors and you have fewer links, you won’t be able to beat them.
At least, you won’t be able to compete head-to-head with the big competitors using traditional methods. There are ways to get to page one of Google, however, if you are creative. In fact, there are four ways.
Getting to Page One of Google
The first thing is to forget about targeting the popular, high-traffic keywords – this is the traditional method described above. Leave the big competitors to fight over those keywords themselves.
While they are doing that, there are easier and much less costly strategies you can deploy.
Target Long-Tail Keywords
Long-tail keywords are typically more than two or three words. For example, one of the main keywords for a property management company might be:
“Houses for rent”
Examples of long-tail keywords, however, would be:
“Houses for rent in Mount Eden” or “houses for rent in Mount Eden under $600 per week”
Long-tail keywords like the examples above are easier to rank for. They also generate lower levels of traffic but that traffic will add up when you target a lot of them. In addition, long-tail keywords usually also have better conversion rates as they are used by people closer to a buying decision.
Blogging is a good way of targeting long-tail keywords and attracting traffic from social media and links from other websites. To be successful, however, you need to do the following:
- Publish more posts than your competitors
- Publish better quality posts
- Ensure your posts are keyword focused
Use Google AdWords
Most search results pages worth targeting contain ads. Crucially, these ads dominate the top of those search results pages with up to four ads on display before the first organic search result. Therefore, if you want to get page one, use Google AdWords.
Get Featured on Other Websites
In many industries, it is also often possible to get featured on other websites that do appear on page one. One example is a review website. You will need to spend time reaching out to the authors of reviews on those websites, but getting into their reviews is an indirect way of getting onto page one. Another good example is in the property management industry, i.e. listing your properties on the main property portals.
By taking a more strategic and targeted approach to SEO, you can get onto page one of Google, whoever you are.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.