Category Archives: Online Marketing

Increase Your Traffic by Getting Your Website Added to Google News

Google News generates billions of clicks to publisher websites every month. Just think: what if you could get just a few thousand of those clicks to your website?

It would be great, wouldn’t it, but what if you are not a publisher or a news organisation? The truth is this in itself does not exclude you from inclusion in Google News. Whatever type of website you have, you can get into this high-potential Google platform if you follow the right steps and think the right way.

It takes daily effort, but if you believe Google News traffic is potentially beneficial to your business, you can do it. Here’s how.

You Must Publish News

There are several things you should consider when planning how to get your website included in Google News. In fact, Google itself publishes a long article on how to maximise your chances. At the top of the list, however, is you must publish news.

What does that mean, though? Here are some general guidelines:

Cover recent events – news organisations publish stories covering recent events. Generally, this excludes opinion articles, advice articles (like this one), or information articles (like reporting on the weather). In addition, while evergreen content is great for general SEO, it won’t work on Google News.

Publish original stories – copying content published by others will not work on Google News. This doesn’t mean you can’t write a story about a topic covered elsewhere. Instead, you must find your own angle, add new information, or move the story along in some way.

Write objectively – good news reporting is balanced so you should keep your articles as objective as possible.

Write the story well – this includes straightforward standards like getting the spelling and grammar correct. You should also structure your article like a news article. This means giving the main details of the story in the first paragraph and generally structuring the article throughout by giving the most important information first. As you might expect, there are lots of other standards you should learn to help you write good news articles including using an active voice and writing in the present tense. A good starting point to learn these standards is the Associated Press style guide.

Publish regularly – news organisations publish stories regularly so you should too. This means aiming for at least two per day.

Other Factors to Consider

If you feel you can meet the above requirements, here are some other things you should consider before applying for inclusion in Google News. They will increase your chances of approval and also help to maximise your traffic once your links start appearing.

Be honest and transparent with your readers – firstly, don’t mislead your readers about who is behind your website. You should also publish online and offline contact details, i.e. email addresses as well as a physical address and phone number.

Build credibility as an author – publish on websites other than your own to build up your author profile.

Follow the technical guidelines – this includes making sure the URLs of your stories are unique and permanent. Your articles must also be in HTML, i.e. Google News doesn’t index PDF documents or JavaScript content.

Write good headlines – include keywords and make sure the headline is informative to readers.

Make your website mobile responsive – this will help improve the visibility of your stories in Google News searches on mobile devices.

Once you have all the above in place, and you have checked your content does not breach any of Google’s general guidelines, you can apply to have your website included in Google News.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Increase Turn Over

How I helped One Kiwi Locksmith Company to grow their business and increase the turn over from $40,000/ year to $500,000/ year in one year?

Generating enough leads with Google AdWords seems like an uphill battle when Keywords bids costs keep increasing daily. For a majority of business owners, it is hard to imagine spending $1 per click or $2 or more per click. What I have personally experienced that 10 years ago, these businesses were happily spending more than $1000 for half-page ads in local papers & yellow pages. And by advertising in the local papers, there was no way of measuring the conversions or see what was working and what’s not working. However, today with Digital Marketing, we can exactly see user behaviour and what keywords are generating more leads and more business. We can even re-target those people who visited your website once and did not place any enquiry.

Being Certified Google Partner, I have seen many businesses grown many folds by advertising their businesses on Google. At the same time, I have seen even more businesses who missed great opportunities because of unknown fears. Some of the most common fears which prevent people from making this big decision are:

1. What if my competitors click on my ads and waste my money?

2. What if I don’t get a return on my investment.

3. What if Google AdWords is a Rocket Science and I just lose my money?

It is simply not possible that your competitors eat your whole budget by clicking on your ads. Google has already thought of this problem and it considers them as invalid clicks, and they don’t count against your ad spend. Secondly, even though Google has made the use of AdWords so simple that anyone with very little computer knowledge can set up AdWords account. But in order to make it effective and get a real good return on investment, you have to dig very deep into it. It actually is a science. To rank your Ad in top spots, it is important to consider Google AdWords’s all ranking factors and then work on it.

Why Google is Google:

Why do you search on Google? Why not Yahoo? Or Why not Bing or any other search Engine? Because Google gives you most accurate search results.

For example, you are a mobile locksmith company based in Manukau. You want people to see your ad when they search for Locksmith anywhere in Auckland region. Now if someone sitting in Albany, Northshore search for Locksmith Company, Google automatically will show locksmiths which are near Albany. Does this mean that this Manuka based Mobile Locksmith company can’t do jobs in Albany? They obviously would love to do jobs in Albany as well, but the main challenge is that people in Albany will not see this Manukau-based company Ad because Google thinks Ad is not relevant because they are in Manukau. To understand this better, let’s dig a bit deeper into it.

CTR (Click Through Rate):

Google only makes money when people click on the ads. When people do not click on the Ads, Google does not make any money. Now if someone sitting in Albany look for Locksmith Company, Google Job is to:

a. Display the most accurate result. Because that’s what Google do.

b. To make sure that Google Displays the ads which Google thinks people will find interested and will click on it.

c. If your Ad is irrelevant, Google will not show your Ad on the top spots. Because Google obviously thinks that:

a. The user is based in Albany.

b. He is looking for a Locksmith Company for some immediate Locksmith needs.

c. If a Google Displays the Ad of a locksmith company based in Manukau, it is highly unlikely that user will click on it.

d. As a result, Google will only waste their real estate space.

e. So Google would rather display ads which Google thinks are more likely to get clicks by the user.

How I helped one Kiwi locksmith company to Increase the turn over from $40,000/ year to $500,000/ year in one year?

When Locksmith Company came to me they had an old website and poor AdWords campaign. They were generating $40,000 revenue annually and were struggling to drive more leads.

They wanted to grow their business throughout Auckland and drive more leads that converted into sales. Since the objective was not to just drive traffic but to focus on sales. In order to achieve this goal, first I did the following changes:

a. I built them a new website using WordPress Content Management System, making their website responsive and easy to update.

b. I designed separate 198 landing pages covering 198 Suburbs of Auckland for Google AdWords tailored to capture leads with an easy call to action buttons. Each landing page was designed for a specific suburb of Auckland. For example:

a. I customized a specific landing page for Manukau to its potential customers by writing relevant content.

b. Each Landing page was advertised for one suburb. I made sure it is only visible to that specific suburb by inserting negative keywords. In this way, Ad looked more fitting and appropriate. Hence ads got a high CTR for each landing pages.

c. I used creative taglines and text to stand out from all the other ads.

d. I manually bided for the Ad to achieve the highest visibility with minimum cost. Hence saving more than half of the advertising budget of the company.

After implementing everything above, I managed to get first place on Google search results. You can see the below results that all locksmiths ads on all relevant keywords search are at the top:

e. After collecting enough data from Google Ads, I crafted the potential customer list for remarketing. For people who are not familiar with the term ‘Remarketing’; it is a campaign that is designed to target the audience who have already visited the site and may not have placed any enquiry. After implementing these strategies we produced the following results in the first month:

200% Increase in total site Traffic

566% Increase in enquiries

Today, this Locksmith Company has increased the turnover from $40,000 per year to $500,000 per year in a just period of one year and still growing. They are now planning to sell Franchises in Hamilton and other cities of New Zealand.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Social Media Marketing Made Simple

Social Media Marketing Made Simple

Social Media is one of the fastest growing industries. If you are not taking advantage of social media platform then you might be leaving lots of money on the table. Social media marketing strategies can be complex due to rise in a number of social media platforms. Furthermore, growing a social media account requires time and hard work. Continue reading Social Media Marketing Made Simple

Paying too much for AdWords

Are You Paying Too Much For Google AdWords?

Google-advertising

Every business pays a different cost per click on Google AdWords. You are probably paying much higher than everyone else and still not getting results

We will guide you step-by-step to show you how to reduce Google AdWords’ costs and increase the response rate.

Minimising AdWords costs requires a series of creative, trading, and technical skills.

Creative Skills
You need to be creative to write a compelling and innovative ad that searchers will love to click.

Trading Skills
Trading skills and managing bids are necessary to minimise your cost per click.

Technical Skills
Technical skills are required to effectively organise keywords, bids, ad groups, ad copy, and landing pages.

In offline advertising, specialists complete these tasks. For example, with print and TV adverts, a creative company will design your ad, a trader will find an ad placement and set the timings, and techies will look after production. However, in AdWords, you must do it all.

Most AdWords users develop one of the required skills. Consequently, they use their one strength but neglect the remaining weakness. As a result, they fail to use all the tools available to create high click-through rates and lower costs.

We look at some creative, trading, and technical tips below.

Before we do that, there are two key metrics you should be aware of to measure ad development. They are click-through rate (CTR) and Quality Score.

Clickthrough rate (CTR)
CTR is a way of measuring the success of an ad campaign by calculating the number of clicks on a specific link.

Quality Score (QS)
Quality Score is based on the relevance of your ad to the search terms you are bidding on and to the relevance of your landing page.

AdWords ads that get high click through rates and have a high Quality Score have a lower cost per click (CPC) and they rank higher on search results pages. Let’s have a look at how you can run a Google AdWords campaign effectively by developing your creative, trading, and techie skills.

Creative Skills
The most important skill you need is the ability to write attractive ad content that matches the keywords you are bidding on.

Trading Skills
This is the skill through which you can maximise your bid success. It involves gaining control of your bids and lowering costs.

There are three types of match keywords you can use to control which searches trigger your ads to appear.

  • Broad match keywords have no punctuation – Keyword
  • Phrase match keywords use quotation marks – “Keyword”
  • Exact match keywords use enclosed square brackets – [keyword]

If your broad match is positive, your ads will be displayed on the maximum number of searches. When using board match, AdWords matches your ads with any search containing your keyword.

Techie Skills
The first thing you must do is organise the groups of keywords you are bidding on. You should also make sure your ads and landing pages match your keywords.

What is an Ad Group?
An ad group is a group of keywords you are bidding on which matches the content of your ad and the landing page.

The last thing you need to remember is to focus on the very specific subject otherwise your ad will not be fruitful.

Summary

To run an efficient AdWords campaign, you need to learn creative, trading, and techie skills. If you can’t manage this, you should hire an expert.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.