Category Archives: SEO

Why Trying to Rank Number 1 in Google is a Waste of Time, and What You Should Do Instead

Ranking number one in Google for targeted keywords has always been tough, but it is becoming increasingly difficult. In fact, it is so difficult now it is simply not worth the time, effort, and money. You won’t get a return on investment, particularly if the keyword has a lot of competition.

This is an unusual concept for many people to understand, whether you are a digital marketing expert or not. After all, appearing at the top of Google has been the goal of businesses online for more than a decade.

We are focused on ROI, though – getting a tangible return for the money, time, and effort you spend on digital marketing activities. On that basis, chasing the number one spot in Google is not worth it.

First, let’s look at why and then we can look at what you should do instead.

Content Overload

Firstly, you need to post lots of content. In simple terms, websites in the same industry or niche as you that post more content will usually get a higher position in Google.

What does lots of content translate to, though? According to HubSpot, it is 11 or more blog posts per month. That’s more than two per week which is more than most small and medium-sized businesses can achieve.

Remember also they must be high-quality blog posts. Throwing up a couple of hundred words promoting something about your business or rehashing something that has appeared somewhere else is not going to cut it.

You need longer, unique, informative, and useful blog posts three or more times a week. As already mentioned, that is a bar that is too high for most businesses. Can you really afford to spend so much time writing content when you have customers to service and other aspects of your business to run?

Link Crazy

Another key element to ranking number one in Google is backlinks. You need thousands of them to rank for most of the important keywords. Not only that, the backlinks must come from high-authority websites and there must be multiple domains.

Unless you’re willing to spend tens of thousands of dollars on building this backlink profile for your target keywords, you are unlikely to get enough to get you to number one.

Established Competition

In addition to the above two points, you are probably competing with an established competitor. They will already have content that Google knows people like and it will have backlinks. For many keywords, that head start is too much to come back from.

Click-Through-Rates are Underwhelming

Even if you manage to deal with the content, link, and established competition issues, the results you get from ranking number one in Google might not give you a good enough return on investment.

After all, just 66% of search queries get a click, and most experts believe that number continues to fall.

Why is this happening? There are two main reasons:

  • Cluttered search result pages – on a search results page, people often have to wade through PPC ads, Google Shopping results, social results, news results, video results, and more. All too often, the organic search results, including the number one position, get lost in the mix.
  • Google often gives the answer – for many keywords, Google tries to give the answer to the user’s query right on the search results page, negating the need for the user to click through to your website.

Moving Target

Finally, Google constantly changes the way its algorithm works.

So, let’s assume you find a way to deal with the above issues, you get to number one, and you’re getting traffic. Google then changes the algorithm in a way that drops you out of the number one position. In this situation, the fortunes in time and money you have spent getting to number one are for nothing.

In other words, it doesn’t make sense:

  • Investing when the odds are so stacked against you
  • Achieving number one spot when you might not get the results you hoped for
  • Investing so much in a third-party platform that you have zero control over

 

What You Should Do Instead

You should focus on results, not traffic.

Getting to number one in Google is about maximising traffic. Focusing on results is about maximising profit which makes much more business sense.

There are lots of ways you can do this including:

  • Google ads
  • Lead generation or conversion ads on Facebook
  • Creating lead magnets – downloads you offer in return for a website visitor’s email address

 

You should also focus on how your web pages look on search results pages instead of their position.

This means optimising the page title of each page as well as the meta description – the two-line summary you see under the headline of each listing on Google’s search results pages. Both of these should encourage the user to click on your website instead of one of the other options.

Focusing on results IS worth your money and time, and will deliver a much better ROI than trying to get to Google’s number one spots.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

10 Essential SEO Tips for Your Website

If you just build a website and do nothing in relation to SEO, it is unlikely many people will visit it. Here are 10 essential SEO tips that will increase your visibility in Google. This, in turn, will bring more traffic to your site.

1. Move your website to WordPress

There are lots of tools and platforms you can use to build a website. For most, however, the best option is WordPress. It is the most popular platform, it has powerful functionality, and it’s easy to use. Plus, it has great SEO plugins you can install – more of that later.

2. Optimise for mobile

When going through the process of getting a website designed, most people think about the desktop version first. This is not the way Google looks at your site, though. In addition, a significant proportion of your visitors will use mobile devices to browse and use your site. You should, therefore, concentrate on optimising for mobile first both in terms of appearance and functionality.

3. Fix errors

Google hates errors on websites so you should find them and fix them. One of the best tools you can use to do this is Google Webmaster Tools. It shows you what Google sees when it looks at your site, including the errors.

4. Do an SEO audit

The next stage is to run your website through an SEO audit service. There are many services available for this including Neil Patel’s SEO analyser and SEMrush, plus you can do a search on Google for alternatives. Most offer a free initial analysis that will give you enough information to work on. This includes information on your site’s keywords, backlinks, page load speed, and more.

5. Optimise your content

This step includes:

  • Installing Yoast on your website. It is an SEO plugin with features like checking the keyword density on a page, showing you how the page looks in Google, analysing the quality of writing on the page, and more. There is a premium version, but the free version has enough features to get you started.
  • Ensure the writing on your website is high-quality and error free. It is usually a good idea to use a professional proof reader, copywriter, or editor to do this for you.
  • Ensure the visuals on your website are fantastic. This includes adding infographics and making images personal to your business rather than using stock images.

6. Create and submit a sitemap

The Yoast WordPress plugin will create this. You should then submit it to Google Webmaster Tools and to Bing. The sitemap helps search engines understand the content on your website.

7. Start blogging

A blog will bring more traffic to your website, plus it helps with SEO. For example, a blog will bring more long-tail search traffic to your site. It also helps with the following tips.

8. Submit content to RSS feeds

Google doesn’t take RSS feed submission into account but this tip can still help with SEO. By submitting your content to RSS feeds, more people will see it which will generate traffic as well as backlinks and follows on social media. Google does take these things into account.

9. Get Backlinks by guest blogging

Guest blogging on popular websites in your industry will bring additional traffic to your website. It also helps to increase your profile and reputation. Plus, guest blogging will generate additional backlinks to help with SEO.

10. Add a related posts section

Google looks at a number of factors in relation to your website. Generally speaking, it regards it as good when people who visit your website look at more than one page. Plus, the more time they spend on your site the better. Adding a related posts section helps keep people on your website for longer.

There is quite a bit in the above 10 tips and you might need help implementing them. They are all, however, important for SEO.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Google’s Mobile-First Index and What It Means for Your Website

Google is working on what it calls the mobile-first index. As with any significant change in Google’s search algorithm, it could impact your business by affecting the rank of your website in search results. To help you prepare, here’s what you need to know.

Before the Smartphone Age

To understand what is happening you need an overview of how Google works. It scans all the websites and pages it can find on the internet and puts those pages into its index. Its search algorithm then matches a user’s search to web pages in the index. This is how Google produces its search results pages.

Google used to only look at the desktop version of a website. This was back before smartphones when everyone used Google’s search tool with a computer or laptop. Over recent years, however, more and more people started to use their phones when searching for something in Google. In fact, we have now gone past the tipping point – more people search on Google using a mobile device than a computer.

This change in user behaviour is driving Google’s shift in focus. In 2016, it started prioritising mobile-friendly websites when its users searched on a mobile device. The search engine is now taking this a step further with the mobile-first index.

What is the Mobile-First Index?

Currently, Google’s main index contains the desktop version of websites. In other words, it looks at the structure, content, links, and other criteria of the desktop version and uses that to determine search rankings.

The mobile-first index will change this focus from desktop to mobile to reflect the majority of its users. This means Google will crawl and index the mobile version of your site and will use that index to determine your position in search, even when the user searches with a desktop computer.

In other words, Google is working on switching its primary index of the world’s web pages to contain mobile versions of those pages instead of desktop versions.

What Will Be the Impact of the Mobile-First Index and What Should You Do?

There is a strong possibility that your search rankings could be damaged when the mobile-first index is introduced if the mobile version of your website is not fully optimised. Here are some things you need to consider:

  • Responsive design – Google has recommended you use responsive design for many years. These are websites that dynamically adjust to fit the user’s screen. It means you can have one website, with that site automatically changing in size as required. This is the minimum you need to ensure you are not impacted by the mobile-first index.
  • Optimised for mobile – often, a technically responsive design is not enough. This is because there is a wide range of screen sizes that users can have. Optimising your website means carefully structuring the content for each grouping of sizes, focusing heavily on usability and not just appearance.
  • Content – the beauty of responsive sites is you have content on one website which displays regardless of the screen size. There are some responsive website designs where the content displayed changes as the screen gets smaller, i.e. websites that show less content to mobile users than desktop users. If this applies to your website, you will need to take action.
  • Optimise the content – you should also look at the structure of the content on your pages as this should be optimised for mobile too. This means having a clean and uncluttered design with text that is super easy to read. You may also need to adjust your images so they look better on mobile devices. After all, your laptop or desktop computer’s screen has a landscape orientation while your phone is typically used in a portrait orientation. Images on your phone will, therefore, look different than on your computer.
  • Speed – speed has always been important to Google. Focus on making sure the mobile version of your site loads as fast as possible.
  • Interstitials – these are popups that you might have on the mobile version of your website asking visitors to sign up to your newsletter or offering them a discount. If you have interstitials, you might need to review your strategy as Google doesn’t like them.

The best advice is to take steps now to ensure your website is ready for the mobile-first index.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

How You Can Get on the First Page of Google

You have probably heard many people talk about how important it is to get on the first page of Google. After all, most research says the first page of Google gets 70-75 percent of the available clicks. What does getting on the first page of Google mean, though?

It means a lot of things, in fact. The easiest part is getting onto the first page of Google, ideally position one, for the name of your business. This is not enough in the real world of business as your name only catches those people who already know about you. What about all those people searching for keywords related to your industry?

There is a difficult truth to grasp when you consider this question. That truth is that in almost all industries, you won’t be able to get onto page one of Google for your industry’s main keywords. Why? Without getting too technical, it is because of the way Google works. It looks at the authority of a domain and how many links it has as well as about 200 other things. If your domain authority is lower than your competitors and you have fewer links, you won’t be able to beat them.

At least, you won’t be able to compete head-to-head with the big competitors using traditional methods. There are ways to get to page one of Google, however, if you are creative. In fact, there are four ways.

Getting to Page One of Google

The first thing is to forget about targeting the popular, high-traffic keywords – this is the traditional method described above. Leave the big competitors to fight over those keywords themselves.

While they are doing that, there are easier and much less costly strategies you can deploy.

Target Long-Tail Keywords

Long-tail keywords are typically more than two or three words. For example, one of the main keywords for a property management company might be:

“Houses for rent”

Examples of long-tail keywords, however, would be:

“Houses for rent in Mount Eden” or “houses for rent in Mount Eden under $600 per week”

Long-tail keywords like the examples above are easier to rank for. They also generate lower levels of traffic but that traffic will add up when you target a lot of them. In addition, long-tail keywords usually also have better conversion rates as they are used by people closer to a buying decision.

Start Blogging

Blogging is a good way of targeting long-tail keywords and attracting traffic from social media and links from other websites. To be successful, however, you need to do the following:

  • Publish more posts than your competitors
  • Publish better quality posts
  • Ensure your posts are keyword focused

 

Use Google AdWords

Most search results pages worth targeting contain ads. Crucially, these ads dominate the top of those search results pages with up to four ads on display before the first organic search result. Therefore, if you want to get page one, use Google AdWords.

Get Featured on Other Websites

In many industries, it is also often possible to get featured on other websites that do appear on page one. One example is a review website. You will need to spend time reaching out to the authors of reviews on those websites, but getting into their reviews is an indirect way of getting onto page one. Another good example is in the property management industry, i.e. listing your properties on the main property portals.

By taking a more strategic and targeted approach to SEO, you can get onto page one of Google, whoever you are.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Uncovering the Lies So-Called SEO Experts Tell

So, you’ve received an email or seen an ad from someone calling themselves an SEO expert telling you how much they can help your business. Maybe you are searching for SEO services and see similar claims on websites. How can you tell which claims are real and what are downright lies? Below are the main lies that so-called SEO experts use to get your business.

Lie 1: “I’ll get you to the first page of Google” or “I’ll get you to number one in Google”

Google and only Google knows where it will rank websites. There isn’t any SEO professional in the world, expert or otherwise, who can predict with accuracy what they will achieve. This particularly applies to long-term results and competitive industries.

Lie 2: “I can rank any industry and any product”

Nope, this isn’t true either. The world of Google search for some industries is incredibly competitive. If you are in one of those industries you will be up against competitors with huge SEO and marketing budgets. Their size, reputation, and industry authority alone is likely to be more appealing to Google than your website, and there is little any SEO expert can do about that.

Lie 3: “SEO is the only digital marketing strategy you need”

Again, not true. Even before SEO, honest and successful marketing strategists would advise the use of multiple marketing channels to get the best results. This applies in the digital world as much as the offline world. Also, Google is a business. It wants you to spend money on advertising – SEO is not the only show in town.

Lie 4: “SEO is complex”

Usually so-called SEO experts say this because they don’t want to explain what they are really doing with your money. This is normally because they are not doing very much and/or what they are doing is unethical. Of course, SEO is not easy, but anyone willing to spend a couple of hours reading the basics will have sufficient knowledge to understand an SEO strategy. If the person you’re speaking to won’t give you details because it’s “too complex”, go somewhere else.

Lie 5: “I understand Google’s algorithm”

Unless they work in Google, this isn’t true. Even SEO’s foremost authorities openly say they do not know exactly how the algorithm works. When a one-man-band operating from a small office in Auckland says he does, you can safely assume it’s not true.

Lie 6: “Getting lots of links is all you need to rank”

Links are good, but only good quality ones. Link building should be a natural process that happens consistently over time. Link spamming to get you “lots of links” will only result in a Google penalty.

Lie 7: “Some duplicate content is okay”

Google representatives have said repeatedly that the algorithm doesn’t like duplicate content. It is never okay.

Lie 8: “Everything is about keywords”

Like links, keywords are important, but they are not everything. Keyword stuffing, focussing only on keywords, and using keywords in an unnatural way will not get you anywhere – and may also get you a penalty.

Lie 9: “Quantity is better than quality”

Quality links and quality content is always beat than quantity. Remember, one of Google’s main pieces of advice when thinking about SEO is that you should focus on user experience. That means quality wins every time.

Getting the Right SEO Help

Getting someone to do SEO for your website is not always easy. The first step, however, is to avoid anyone who tells any of the above lies.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

backlinks

10 Ways To Build Quality Backlinks

Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity for your website to search engines. The higher the quality of the links and the more of them you have, the greater ranking potential your web pages will have.

According to a recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. That’s how important it is.

Backlink quality is measured from the source the link comes from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will look like spam.

For example, a backlink to a tech blog would have great value if the link is inserted in an article that gives tech information. That would be a credible backlink with good contextual relevancy.

The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank, or PR for short. So, a website with a PR7 (high authority) offers greater link value – or link juice – than a PR1 (low authority) website.

Building quality backlinks for SEO involves a combination of utilising high authority link sources and sources that offer some degree of contextual relevancy. This is the foundation of SEO link building best practice. Read this blog post for good SEO practices to get you started.

Here are 10 techniques to create high-quality backlinks for search engine optimisation:

Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks integrated into the blog post’s copy.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort as you must find good blogs, contact the blog owners, and inquire about writing a blog post for their blog.

RSS feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous as it allows people to syndicate your content to generate greater interest and increase the popularity of your blog. This can then result in others providing attribution links back to your pages.

Press releases: Write and distribute press releases regularly. The key here is to publish your press releases through distribution sites that allow you to add backlinks in the copy, as well as other sites that offer great coverage and authority.

Create case studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

Link to other relevant blogs: Often, linking to other related blogs can generate link reciprocity. In other words, some blog owners are likely to return the favour. In some cases, you may want to make it known that you are linking to their blog as not all blog owners check their backlinks.

Create visual content: Consider diversifying from text to visual content such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but they will also earn and retain backlinks.

Social sharing widgets: Social sharing widgets on your web pages and blog posts – like Twitter’s “tweet this” or Facebook’s “like this” – can go a long way to propagating your content and generating link popularity.

Write reviews: When you give a positive review of a company or a piece of content (like a book), chances are the author or website owner will link back to your website.

Offer free tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

We hope these ten link building techniques will get you on your way to generating quality links to start raising your rankings in search engines. If you find it difficult to do this, you may need to hire a backlink building service.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

google ranking factors

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google’s search results. Although it is not easy to get to the top unless you are Wikipedia or the BBC, it is still possible. You can do it if you stay consistent and take it seriously.

In this article, we will look at eight steps to rank higher for a keyword in Google’s search engine.

Step 1: Basics
The most important thing is you need a strong website which follows SEO good practice and has external links. Secondly, it is useful to have an audience on social networking websites, such as Facebook and Twitter, where you can share content.

Step 2: Keyword Research
You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalise your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition
After choosing a target keyword for your website, do a search on Google to see your competitor’s websites. Check the following:

  • The domains and URLs – how many domains and URLs have the exact keyword?
  • The titles – how do the title tags incorporate the keyword?
  • The type of content – do they have product pages, blog posts, videos, etc?
  • The authority of those sites – use third-party SEO analysers to check the domain age and source of backlinks.

In order to beat your competitors, you need to do better than them. Therefore, try to do more and better on your website.

Step 4: Long Tail Keywords
It is recommended you target long tail keywords as they are easier for searchers to find. Try to be more specific and keep one page for one specific keyword.

Step 5: Content
The next part of the plan is to make sure you have quality content on your website. Quality with quantity will do the job. Plan your keywords on each page including on blog posts, product pages, and videos.

Step 6: Optimise the Keyword on Every Page
Optimise your content while you create it. Use the targeted keyword in the page title, headline, body text, URL, meta description, meta keywords, and even in image titles and alt attributes.

Step 7: Promote
When your website is all set, it is time to promote it. Share your content on social media pages and use social buttons on your website to make it easy for readers to share.

You should also build links to your content – strong links makes it easy for Google to crawl.

Step 8: Analyse
Use free third-party SEO analysers to make sure your website follows all good SEO practices. Find out which points are missed and which sections need improvement. You should also check keyword rankings manually. Use analytics tools to see which keywords are performing well and which keywords need improvement.

This process is time-consuming and requires patience and constant improvement. There are no shortcuts but, whatever your business is, you can make this work for you.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Backlinks

What are the best ways to get high quality backlinks?

Backlinks are one of the most important things to consider when we talk about SEO. With the advent of Google, SEO began to gain traction with backlinks becoming a major element of the SEO process. So, without backlinks, you can’t rank higher in Google’s search results. In order to rank higher, you need to get quality links from authority sites.

As building backlinks is a very critical process to the success of SEO, this article will talk about different ways to get quality backlinks for your blog or website.

First and foremost, you need to install the SEO Quake Toolbar. This will help you identify the PR of the page where you will insert a comment with a link to your website. As manual blog commenting can take some time, it’s important to choose your targets wisely.

One of the best tools to get started with is SEO Quake. Simply go to http://www.seoquake.com/ and click the Install button to add it to your browser toolbar.

SEOquake

Another tool I recommend is Drop My Link. Go to http://dropmylink.com/, enter your target keyword, and hit search.

Drop my link

Check to see which results have enough page-level PR to make posting a comment worth your while. This one looks promising.

searchpage

Now, scroll down to the bottom of the page and see if there’s still an active comment area. It is not recommended that you drop an anchor text link by putting your keyword in the Name field as this has two downsides. Firstly, it sets you up for a Penguin penalty and, secondly, it puts a target on your back as a spammer. Instead, use the name of your site or your own name. Now, glance over the article and add a thoughtful comment.

Post a comment

Remember, just because the blog auto-approves your comment doesn’t mean they won’t moderate them eventually. If you have a natural anchor text link along with an insightful comment, the comment will probably survive. Moreover, you can also use Drop My Link to find .gov blogs that allow comments. Simply repeat the process.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Google NZ

How You Can Improve your Website Ranking On Google Yourself

Everyone wants their website to have a better Google search ranking to increase website traffic and enhance visibility. The Google search engine uses various algorithms to rank pages in its search results. Its algorithm is a secret so is not shared by Google, although there are many basic ways to improve your rank in search results. This involves using techniques known as Search Engine Optimisation, or SEO.

SEO takes time and there is no quick solution. If someone tells they will get you fast results then it’s probably a scam. The most important thing you need to make sure is that you have a website that people want to visit. Also, never use black hat techniques that can, at a later stage, be detected by Google as you will end up getting blacklisted.

The following tips can help you increase your website visibility and search ranking:

Tip 1: Keyword Phrases

Keywords

When someone is on a search engine to find your website, they will write a relevant word or phrase – this is called a keyword phrase. Your keyword phrases should appear in your content, ideally in the first paragraph. You should also use words in your articles that people are most likely to use when searching. For instance, what keyword phrase might people use to search for your website? Try this with your potential customers to find the best words for your content. In addition, it is highly recommended you use one key subject per page. Also, avoid irrelevant content completely.

Tip 2: Keyword Density
Keyword density refers to the number of keywords used in your content. It is recommended you use natural phrasing. Overusing the keyword to trick the search engine can also get you banned. Your first paragraph should be a strong opening to tell people what your page is about. This practice also helps search engines find your page.

Tip 3: Title of the Page
Giving a descriptive name to the title of your page is essential. The first thing you notice on a search results page is the page titles of the results, so your titles must be related to the topic and appropriate. Best practice is to include the page’s keyword phrase in the title.

Tip 4: Links
Links from other websites to your website determine the PageRank of your website. More links mean a higher PageRank. You can exchange links with other relevant websites or blogs. Furthermore, links to the content on your pages should include keyword phrases in the anchor text.

Tip 5: Social Networking
Promoting your website on social media sites can affect your rank in search as well as bringing more traffic to your website. So, make sure you publish engaging titles and images that link back to your website.

Tip 6: Mobile Friendly
According to The Verge, more than half of Google searches are now done through mobile. If your website is not mobile-friendly, Google will rank you lower in search results pages. Google also indicates onsearch results pages if a website is mobile friendly or not. Therefore, don’t forget to make it responsive.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimisation. It involves optimising your website to increase the number of visitors by obtaining a high-ranking placement in the search results pages of a search engine.

Why is it so important?
SEO is the number one priority when it comes to website publishing. After all, according to Search Engine Journal, 90% of online experiences start with search. If people can’t find your website they can’t read it, use it, or share it with others.

Over the years, SEO tactics have changed with modern strategies that focus on user experience.  Before these modern strategies, there were keyword-based optimisation methods and other black-hat practices, although these are now obsolete.

That said, throughout its history, SEO has been a cost-efficient and valuable strategy for website owners.

Is it really difficult?
Website owners who are unfamiliar with the technical side of coding believe Google’s search algorithm is something extremely complex. As a matter of fact, it is complex, but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide the best online experience to its users which means giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. In fact, even search experts don’t understand it fully because Google has never published its search algorithm. However, we do know that you must complete two requirements to rank high on a search engine:

  • Providing high-quality content
  • Demonstrating you are an authority

Thankfully, these search engine requirements can be achieved by basic strategies. Today, SEO strategies come in two flavours: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content, and overall structures are optimised for your target keywords.

Another important factor is to include strong headlines and compelling paragraphs on the main pages of your website including the homepage and product pages. On these pages, use words and phrases that explain your business.

In addition, you should implement a blogging strategy as this is a great way to boost your online presence. Write at least one or two blog posts per week about topics related to your business and make sure you engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than onsite SEO. Offsite SEO involves building authority. To understand the authority of your website, major search engines look at other websites that link back to yours.

If lots of websites link back to you then Google will think you have good content. This will rank you higher although this has also been the source of many black-hat SEO tactics in the past.

Social and local integrations
Building a social media presence is now considered compulsory in order to attract a bigger audience. So, you should create profiles on Facebook, Twitter, LinkedIn, etc and post regularly to engage with your audience. This will ultimately improve your online reputation.

Challenges of SEO
Basic SEO strategies are easy to adapt. However, you might encounter the following challenges:

Find your audience?
Challenges in finding the right audience occur when you don’t know what type of articles you should write on your blog or what keywords you should include. The best solution is to first describe your business. This will help you find out who your customers are.

Time is money!
SEO is very time-consuming and it is certainly not a one day job. It requires a lot of figurative sweat and blood to implement properly. In addition, you may have other responsibilities and tasks to do along with optimising your website. Remember, you can always hire an SEO company if you can’t manage it yourself.

While SEO is easier than you think, the time-consuming nature of the task means it is not always possible to do it by yourself unless you are able to dedicate time to it.

At Kiwi Website Design, we create websites and provide SEO services using the latest techniques to help increase the online presence of your business.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.