Category Archives: SEO

backlinks

10 Ways To Build Quality Backlinks

Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity in the search engines. The higher quality of links, and the more of them, the greater rankings potential your web pages have.

According to recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. This is how important it is.

Backlink quality is measured from the source in which the links are coming from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will give a look of spam.

For example, a backlink to a tech blog would have great value if the link was inserted in an article all about the tech information. That would be credible backlink with good contextual relevancy.

The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank or “PR” for short. So a website with a PR7 (high authority) offers greater link value or “link juice” than a PR1 (low authority).

Building quality backlinks for SEO is the combination of utilizing high authority link sources that offer some degree of contextual relevancy. This is the foundation of the best practices of SEO link building. Read this blog post for good SEO practices to get you started.

To create high-quality link building for search engine optimization, we have listed ten techniques:

Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog.

RSS Feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.

Press Releases: Write and distribute press releases regularly. The key here is published your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.

Create Case Studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

Link to Other Relevant Blogs: Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)

Create Visual Content: Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.

Social Sharing Widgets: Social sharing widgets on your web pages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.

Write Reviews: When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.

Offer Free Tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

We hope these ten link building techniques will get you on your way to generating quality link popularity and start raising your rankings in the search engines. If you find it difficult to do it then may hire Backlink Building Service.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

google ranking factors

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google search results. Although it is not easy to get to the top unless you are Wikipedia or BBC but still it is possible. You can also do it if you stay consistent and take it seriously.

In this article, we will look into 8 steps to rank higher for a keyword in Google Search engine.

Step 1: Basics

The most important thing is you need a strong website which follows SEO good practice with external links. Secondly, it is useful to have an audience on social networking websites such as Facebook and Twitter where you can share content.

Step 2: Keyword Research

You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalize your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition

After choosing target keyword for your website, do a search on Google to see your competitor’s websites.  Check the following:

  • The domains and URLs – How many domains and URLs have exact keyword
  • The titles – How do the title tags incorporate the keyword?
  • The type of content – Do they have Product pages? Blog posts? Videos?
  • The authority of those sites – Use third party SEO analyzer to check domain age and backlinks.

In order to beat your competitors, you need to do better than them.  Therefore try to do more and better for your website.

Step 4: Long Tail Keywords

It is recommended to target for long tail keywords as they are easier for searchers to find. Try to be more specific. Keep one page for one specific keyword.

Step 5: Content

Next plan is to make sure you have quality content on your website.  Quality with quantity will do the job.  Plan your keywords for pages on a blog post, product page, and video.

Step 6: Optimize Keyword on every page

Optimize your content while you create it. Use targeted keyword on page Title, Headline, Body text, URL, Meta description, Meta keywords and even in Images title and alt attributes.

Step 7: Promote

When your website is all set, it is time to promote it. Share your content on social media pages. Use social buttons on your website to make it easy for readers to share.

Build links to your content. Strong linking makes it easy for Google to crawl.

Step 8: Analyze

Use free third party SEO analyzers to make sure your website is following all good SEO practices. Find out which points are missed and which sections need improvement. Check keywords ranking manually. Use analytics to see which keyword is performing well and which keyword needs improvement.

This process is time taking and it requires patience and constant improvement. There are no shortcuts. Whatever your business is, you can make this work for you.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimization. It optimizes your website to increase the number of visitors by obtaining a high-ranking placement in the search results page of a search engine.

Why is it so important?
SEO is the priority number one when it comes to Web publishing. According to Search Engine Journal, 90% of online experience starts with the search. If people can’t find your website they can’t read it, use it or share it with others.

Over the years, SEO tactics have changed with modern strategies which focus on user experience.  Before modern strategies, there were keyword-based optimization and black-hat practices which have become obsolete. SEO has been the cost-efficient and valuable strategy for website owners throughout its history.

Is it really difficult?
The website owners who are unfamiliar with the technical side of coding believe Google search algorithm is something extremely complex. As a matter of fact, it is complex but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide best online experience to its users which mean giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. Even search experts cannot understand it fully because Google has never published its search algorithm. However, we do know that you have to complete two requirements to rank higher on search engine by giving them high-quality content and show yourself as an authority. Thankfully these requirements can be done by basic strategies.

Today, search engine optimization comes in two flavors: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content and overall structures are optimized for your target keywords.

Another important factor is to feature main pages of your websites such as Home, Products with strong headlines and compelling paragraphs. Use words and phrase that explain your business.

In addition to that implement blogging strategy. This is a great way to boost your online presence. Write at least one or two blog post per week. Write about topics related to your business and engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than Onsite SEO. This involves building authority which means the major search engines are all looking for other sites that link back to your site.

If lots of websites link back to you then Google will think you have good content.  This will rank you higher. This has been the source for many black-hat SEO tactics in the past.

Social and local integrations
Building social media presence is now considered compulsory in order to attract more audience. Create profiles on Facebook, Twitter, LinkedIn and post regularly to engage with your audience. This is ultimately improving your online reputation.

Challenges of SEO
The basic strategies are easy to adapt however you might encounter these below challenges.

Find your audience?
Don’t know what type of articles you should write on your blog or what keywords you should include. The best solution to this problem is first describing your business. Find who your customers are.

Time is money!
Optimizing SEO is very time-consuming. It is not a one day job. It requires a lot of sweat and blood to implement it properly. You may have other responsibilities and task to do along with optimizing your website. Remember, you can always hire SEO Company if you can’t manage it yourself.

While SEO is easier than you think but considering its time-consuming nature, it is not possible to do it by yourself unless you are giving dedicated time to it.

We at Kiwi Website Design, create websites and provide SEO services using latest techniques that can help your business increase your online presence.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.