Picking a platform for your website is an important decision for the online presence of your business. With vendors providing countless options, it can be difficult to choose the right platform for your business. Most important factor you need to consider is that your platform must offer the functionality with ease of use and reasonable pricing.
Over a decade ago, there were only HTML based websites that were built from scratch by writing code in a plain text editor. Now technology has progressed a long way since then and now there are a wide variety of solutions available such as Content Management Systems.
Nowadays, the big web development shops in New Zealand are offering their Custom CMS with promises of glory with expensive price tags. Instead of listening to a sale person, we recommended that first, you ask yourself what you are looking for and then decide.
We are going to compare some of the popular platforms to help you give an idea of what you should pick.
Content Management Systems
What is a content management system?
A content management system (CMS) is an application that allows you to create and run your website. You will get an interface where you can create and update pages, posts and other types of content (images, videos, etc) and organize the content the way you want.
You can also change the design of the website through the admin panel. All these actions are done simply by clicking buttons or drag and drop.
There are two types of CMS namely Open Source CMS and Custom (Proprietary) CMS.
Open Source CMS
Open Source CMS is a platform that is built using code that is readily available to anyone to use, copy, edit or redistribute. Some of the most popular open source CMS are WordPress, Joomla, or Drupal.
Using open source CMS is simple, buy your own domain, set up website hosting, and install open source CMS on your web server. From there, choose a theme for your website, add plugins for advanced functionality, and then create your content.
An open source CMS allows you great control of your website. You can create and update your website without any knowledge of the coding language. According to Yoast, the most popular open source CMS platform is WordPress which is being used over 70 million websites around the web.
With WordPress, you can easily add pages, images, blog posts and much more. Moreover, there are a vast number of plugins to help you easily add functionality to your website.
There are countless advantages of using WordPress platform. First of all, you can create any website – static websites, blogs, e-commerce, forums, membership sites, and more. Secondly, you get full ownership of your website. You can change your hosting company without losing your website. Last but the least, WordPress is fully customizable unlike custom CMS and Website Builders.
If you are looking for a solution that is highly customized, affordable without the hassle of monthly billing, you’ll likely consider this route as a proprietary CMS may not be dynamic enough for your needs.
It is a platform that is built and maintained by a single company. The source code of custom CMS cannot be modified and you cannot own the website. Such type of CMS is used by web companies that have developed their own CMS to use for their clients. They typically charge a monthly fee and provide support.
Furthermore, these websites are not flexible and easily expandable. The addition of more features into your website will require them to program it manually as you will not have access to the source code. The worst part is that you cannot migrate to any other vendor without losing your website.
As stated by GadgeTopia, we strongly discourage websites which are developed on custom CMS by such companies which are similar to renting the site. This option is usually expensive in long run.
This platform allows you to create websites using a drag and drop interface. You simply choose a template and customize the content from there. Few examples of website builders are Wix, Weebly, Shopify, and SqaureSpace.
One of the best things about Web builders is that your website and hosting are provided with one simple package including a free domain. Furthermore, you don’t have to worry about coding, software maintenance, or other technical aspects of the website.
The worst part of the Web builders is that you have only limited templates and you can customize your website to some extent.
If you want to create an online store, an e-commerce platform will be the right choice for your business. Some of the popular e-commerce platforms are Shopify, Bigcommerce, and PrestaShop. These platforms allow you to quickly setup an online store with any coding experience.
One of the perks with these hosted e-commerce platforms is that you don’t have to worry about website hosting and payment processing. In addition to that, you are provided 24/7 support and transaction security. However, these platforms are extremely expensive and you cannot fully customize your website.
If you want to go for old school static website which requires design and code from scratch then consider this option. Simple HTML websites are good for small business. They are fast and user-friendly.
Pick this option if you don’t have to change your website content often. Maintenance and frequent changes would be an issue.
To conclude, all platforms have its pros and cons but according to our opinion, we prefer WordPress platform which is an open source CMS. The biggest advantage of using WordPress is that you own your website. You can change your hosting company without losing your website. Similarly, your website is fully customizable along with the user-friendly interface.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.