Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity in the search engines. The higher quality of links, and the more of them, the greater rankings potential your web pages have.
According to recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. This is how important it is.
Backlink quality is measured from the source in which the links are coming from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will give a look of spam.
For example, a backlink to a tech blog would have great value if the link was inserted in an article all about the tech information. That would be credible backlink with good contextual relevancy.
The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank or “PR” for short. So a website with a PR7 (high authority) offers greater link value or “link juice” than a PR1 (low authority).
Building quality backlinks for SEO is the combination of utilizing high authority link sources that offer some degree of contextual relevancy. This is the foundation of the best practices of SEO link building. Read this blog post for good SEO practices to get you started.
To create high-quality link building for search engine optimization, we have listed ten techniques:
Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.
Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog.
RSS Feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.
Press Releases: Write and distribute press releases regularly. The key here is published your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.
Create Case Studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.
Link to Other Relevant Blogs: Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)
Create Visual Content: Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.
Social Sharing Widgets: Social sharing widgets on your web pages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.
Write Reviews: When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.
Offer Free Tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.
We hope these ten link building techniques will get you on your way to generating quality link popularity and start raising your rankings in the search engines.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.