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backlinks

10 Ways To Build Quality Backlinks

Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity in the search engines. The higher quality of links, and the more of them, the greater rankings potential your web pages have.

 

According to recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. This is how important it is.

Backlink quality is measured from the source in which the links are coming from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will give a look of spam.

For example, a backlink to a tech blog would have great value if the link was inserted in an article all about the tech information. That would be credible backlink with good contextual relevancy.

The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank or “PR” for short. So a website with a PR7 (high authority) offers greater link value or “link juice” than a PR1 (low authority).

Building quality backlinks for SEO is the combination of utilizing high authority link sources that offer some degree of contextual relevancy. This is the foundation of the best practices of SEO link building. Read this blog post for good SEO practices to get you started.

To create high-quality link building for search engine optimization, we have listed ten techniques:

Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog.

RSS Feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.

Press Releases: Write and distribute press releases regularly. The key here is published your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.

Create Case Studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

Link to Other Relevant Blogs: Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)

Create Visual Content: Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.

Social Sharing Widgets: Social sharing widgets on your web pages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.

Write Reviews: When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.

Offer Free Tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

We hope these ten link building techniques will get you on your way to generating quality link popularity and start raising your rankings in the search engines.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

google ranking factors

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google search results. Although it is not easy to get to the top unless you are Wikipedia or BBC but still it is possible. You can also do it if you stay consistent and take it seriously.

In this article, we will look into 8 steps to rank higher for a keyword in Google Search engine.

Step 1: Basics

The most important thing is you need a strong website which follows SEO good practice with external links. Secondly, it is useful to have an audience on social networking websites such as Facebook and Twitter where you can share content.

Step 2: Keyword Research

You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalize your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition

After choosing target keyword for your website, do a search on Google to see your competitor’s websites.  Check the following:

  • The domains and URLs – How many domains and URLs have exact keyword
  • The titles – How do the title tags incorporate the keyword?
  • The type of content – Do they have Product pages? Blog posts? Videos?
  • The authority of those sites – Use third party SEO analyzer to check domain age and backlinks.

In order to beat your competitors, you need to do better than them.  Therefore try to do more and better for your website.

Step 4: Long Tail Keywords

It is recommended to target for long tail keywords as they are easier for searchers to find. Try to be more specific. Keep one page for one specific keyword.

Step 5: Content

Next plan is to make sure you have quality content on your website.  Quality with quantity will do the job.  Plan your keywords for pages on a blog post, product page, and video.

Step 6: Optimize Keyword on every page

Optimize your content while you create it. Use targeted keyword on page Title, Headline, Body text, URL, Meta description, Meta keywords and even in Images title and alt attributes.

Step 7: Promote

When your website is all set, it is time to promote it. Share your content on social media pages. Use social buttons on your website to make it easy for readers to share.

Build links to your content. Strong linking makes it easy for Google to crawl.

Step 8: Analyze

Use free third party SEO analyzers to make sure your website is following all good SEO practices. Find out which points are missed and which sections need improvement. Check keywords ranking manually. Use analytics to see which keyword is performing well and which keyword needs improvement.

This process is time taking and it requires patience and constant improvement. There are no shortcuts. Whatever your business is, you can make this work for you.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Increase Turn Over

How I helped One Kiwi Locksmith Company to grow their business and increase the turn over from $40,000/ year to $500,000/ year in one year?

Generating enough leads with Google AdWords seems like an uphill battle when Keywords bids costs keep increasing daily. For a majority of business owners, it is hard to imagine spending $1 per click or $2 or more per click. What I have personally experienced that 10 years ago, these businesses were happily spending more than $1000 for half-page ads in local papers & yellow pages. And by advertising in the local papers, there was no way of measuring the conversions or see what was working and what’s not working. However, today with Digital Marketing, we can exactly see user behaviour and what keywords are generating more leads and more business. We can even re-target those people who visited your website once and did not place any enquiry.

Being Certified Google Partner, I have seen many businesses grown many folds by advertising their businesses on Google. At the same time, I have seen even more businesses who missed great opportunities because of unknown fears. Some of the most common fears which prevent people from making this big decision are:

1. What if my competitors click on my ads and waste my money?

2. What if I don’t get a return on my investment.

3. What if Google AdWords is a Rocket Science and I just lose my money?

It is simply not possible that your competitors eat your whole budget by clicking on your ads. Google has already thought of this problem and it considers them as invalid clicks, and they don’t count against your ad spend. Secondly, even though Google has made the use of AdWords so simple that anyone with very little computer knowledge can set up AdWords account. But in order to make it effective and get a real good return on investment, you have to dig very deep into it. It actually is a science. To rank your Ad in top spots, it is important to consider Google AdWords’s all ranking factors and then work on it.

Why Google is Google:

Why do you search on Google? Why not Yahoo? Or Why not Bing or any other search Engine? Because Google gives you most accurate search results.

For example, you are a mobile locksmith company based in Manukau. You want people to see your ad when they search for Locksmith anywhere in Auckland region. Now if someone sitting in Albany, Northshore search for Locksmith Company, Google automatically will show locksmiths which are near Albany. Does this mean that this Manuka based Mobile Locksmith company can’t do jobs in Albany? They obviously would love to do jobs in Albany as well, but the main challenge is that people in Albany will not see this Manukau-based company Ad because Google thinks Ad is not relevant because they are in Manukau. To understand this better, let’s dig a bit deeper into it.

CTR (Click Through Rate):

Google only makes money when people click on the ads. When people do not click on the Ads, Google does not make any money. Now if someone sitting in Albany look for Locksmith Company, Google Job is to:

a. Display the most accurate result. Because that’s what Google do.

b. To make sure that Google Displays the ads which Google thinks people will find interested and will click on it.

c. If your Ad is irrelevant, Google will not show your Ad on the top spots. Because Google obviously thinks that:

a. The user is based in Albany.

b. He is looking for a Locksmith Company for some immediate Locksmith needs.

c. If a Google Displays the Ad of a locksmith company based in Manukau, it is highly unlikely that user will click on it.

d. As a result, Google will only waste their real estate space.

e. So Google would rather display ads which Google thinks are more likely to get clicks by the user.

How I helped one Kiwi locksmith company to Increase the turn over from $40,000/ year to $500,000/ year in one year?

When Locksmith Company came to me they had an old website and poor AdWords campaign. They were generating $40,000 revenue annually and were struggling to drive more leads.

They wanted to grow their business throughout Auckland and drive more leads that converted into sales. Since the objective was not to just drive traffic but to focus on sales. In order to achieve this goal, first I did the following changes:

a. I built them a new website using WordPress Content Management System, making their website responsive and easy to update.

b. I designed separate 198 landing pages covering 198 Suburbs of Auckland for Google AdWords tailored to capture leads with an easy call to action buttons. Each landing page was designed for a specific suburb of Auckland. For example:

a. I customized a specific landing page for Manukau to its potential customers by writing relevant content.

b. Each Landing page was advertised for one suburb. I made sure it is only visible to that specific suburb by inserting negative keywords. In this way, Ad looked more fitting and appropriate. Hence ads got a high CTR for each landing pages.

c. I used creative taglines and text to stand out from all the other ads.

d. I manually bided for the Ad to achieve the highest visibility with minimum cost. Hence saving more than half of the advertising budget of the company.

After implementing everything above, I managed to get first place on Google search results. You can see the below results that all locksmiths ads on all relevant keywords search are at the top:

e. After collecting enough data from Google Ads, I crafted the potential customer list for remarketing. For people who are not familiar with the term ‘Remarketing’; it is a campaign that is designed to target the audience who have already visited the site and may not have placed any enquiry. After implementing these strategies we produced the following results in the first month:

200% Increase in total site Traffic

566% Increase in enquiries

Today, this Locksmith Company has increased the turnover from $40,000 per year to $500,000 per year in a just period of one year and still growing. They are now planning to sell Franchises in Hamilton and other cities of New Zealand.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Social Media Marketing Made Simple

Social Media Marketing Made Simple

Social Media is one of the fastest growing industries. If you are not taking advantage of social media platform then you might be leaving lots of money on the table. Social media marketing strategies can be complex due to rise in a number of social media platforms. Furthermore, growing a social media account requires time and hard work. Continue reading Social Media Marketing Made Simple

Paying too much for AdWords

Are You Paying Too Much For Google AdWords?

Google-advertising

Every business pays differently for the Google AdWords click rate. Probably you are paying much higher than everyone else and still not getting results

We will guide you step-by-step how to reduce Google AdWords costs and increase response rate.

To minimize AdWords cost it requires a series of creative, trading and technical skills:

Creative Skills
You need to be creative in order to write a compelling and innovative ad that searchers will love to click.

Trading Skills
Trading skills are necessary to keep the costs per click lower by managing bids.

Technical Skills
This skill is required to effectively organize the keywords you bid on different ad groups with ad copy and landing pages.

When it comes to Offline advertisement, all the work is done by specialists. For instance, a creative company will do the design; trader will find an ad placement and time while techies will look after production, print and TV Adverts. However, in AdWords, you have to do it all.

Most Adwords users become one that matches just one of the required skills. Consequently, they use their one skill strength and neglect remaining weakness.  As a result, they fail to use all tools available to create high click through rates and lower costs.

We will look at some tips to create creative, trading and technical skills below:

There are two key metrics namely Clickthrough rate (CTR) and Quality Score (QS) to measure Ad development.

Clickthrough rate (CTR)
It is the way of measuring the success of an ad campaign for a website by calculating a number of clicks on a specific link.

Quality Score (QS)
This score is based on the relevance of your ad to the search terms you are bidding on and to the relevance of your landing page.

The Google Ads with Higher Clickthrough rate and Quality Score are bided on lower costs and ranks higher on a results page. Let’s have a look how can we run Google AdWords effectively by developing creative, trading and techie skills.

Creative Skills
The most important skill you need to have is writing the attractive content of the ad that matches with keywords you are bidding on

Trading Skills
This is the skill through which you can maximize your bid success by gaining control of your bids and lowering your costs.

There are three types of match keywords that can be set on your keywords to control which searches trigger your ads to appear.

Broad match keywords are without punctuation: Keyword

Phrase match keywords have quotation mark:  “Keyword”

Exact match are enclosed in square brackets: [keyword]

If your Broadmatch is positive then it will show your ads to a maximum number of searches. In Boardmatch your ads match with any search containing your keyword.

Techie Skills
First thing is to organize the groups of keywords you are bidding on and make sure your ads and landing pages match your keywords.

What is an Ad Group?
It is a group of keywords you are bidding on which matches with your ad content and landing page.

The last thing you need to remember is to focus on the very specific subject otherwise, your ad will not be fruitful.

Summary

To sum it up, in order to run an efficient ad campaign you need to consider learning skills of a Creative, a Trader and a Techie. Otherwise hire an expert if you couldn’t manage it.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimization. It optimizes your website to increase the number of visitors by obtaining a high-ranking placement in the search results page of a search engine.

Why is it so important?
SEO is the priority number one when it comes to Web publishing. According to Search Engine Journal, 90% of online experience starts with the search. If people can’t find your website they can’t read it, use it or share it with others.

Over the years, SEO tactics have changed with modern strategies which focus on user experience.  Before modern strategies, there were keyword-based optimization and black-hat practices which have become obsolete. SEO has been the cost-efficient and valuable strategy for website owners throughout its history.

Is it really difficult?
The website owners who are unfamiliar with the technical side of coding believe Google search algorithm is something extremely complex. As a matter of fact, it is complex but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide best online experience to its users which mean giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. Even search experts cannot understand it fully because Google has never published its search algorithm. However, we do know that you have to complete two requirements to rank higher on search engine by giving them high-quality content and show yourself as an authority. Thankfully these requirements can be done by basic strategies.

Today, search engine optimization comes in two flavors: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content and overall structures are optimized for your target keywords.

Another important factor is to feature main pages of your websites such as Home, Products with strong headlines and compelling paragraphs. Use words and phrase that explain your business.

In addition to that implement blogging strategy. This is a great way to boost your online presence. Write at least one or two blog post per week. Write about topics related to your business and engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than Onsite SEO. This involves building authority which means the major search engines are all looking for other sites that link back to your site.

If lots of websites link back to you then Google will think you have good content.  This will rank you higher. This has been the source for many black-hat SEO tactics in the past.

Social and local integrations
Building social media presence is now considered compulsory in order to attract more audience. Create profiles on Facebook, Twitter, LinkedIn and post regularly to engage with your audience. This is ultimately improving your online reputation.

Challenges of SEO
The basic strategies are easy to adapt however you might encounter these below challenges.

Find your audience?
Don’t know what type of articles you should write on your blog or what keywords you should include. The best solution to this problem is first describing your business. Find who your customers are.

Time is money!
Optimizing SEO is very time-consuming. It is not a one day job. It requires a lot of sweat and blood to implement it properly. You may have other responsibilities and task to do along with optimizing your website. Remember, you can always hire SEO Company if you can’t manage it yourself.

While SEO is easier than you think but considering its time-consuming nature, it is not possible to do it by yourself unless you are giving dedicated time to it.

We at Kiwi Website Design, create websites and provide SEO services using latest techniques that can help your business increase your online presence.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.