I assume you are already running a Facebook Ad and wants to take it next level. Facebook Ads are very profitable and there are numerous ways to make it effective.
Everyone can run Facebook Ads today. They are easy to setup. Just write few words and upload an image and you are good to go. However, if you want to run a Facebook Ad effectively then this simple approach won’t work for you.
In this article, I will show you how to create an effective Facebook Ad.
1. Ad headline
The Ad headline is the first thing that people will notice. And it’s important that you lock your audience’s attention from the first look on your Ad.
According to recent study shows that 70% of people only read the headline of a Facebook share before sharing it.
Sometimes headlines are so interesting that people share it before even reading it. So headlines can make a huge difference in CTR and CPC of your Facebook Ads.
To write attractive headlines, follow these three best practices:
Be clear and to the point
Use words such as “Get” and “Try”
Clearly, tell the benefits of your product or service
2. Target Audience
Targeting is the most important factor in creating a successful Facebook Ad. You can make a highly attractive ad but it will not work unless it is reaching to a right audience. The secret to the target audience is making it narrow. Never use broad audience unless you are a multinational company like Coca Cola or Toyota.
3. Align your Ad
Your content on Facebook Ad should be aligned with the content of the link attached to it. In this way, people will get what they are promised on the Ad. Secondly, you will get high CTR that mean you will pay less and reach more audience. Moreover, this also increases your conversion rate.
4. Test One Ad at a Time
It is recommended to run one Ad at a time for testing. For example, You have made an Ad. Now make its duplicate copy and make changes like the new headline. Run one Ad at a time to test which is performing better.
5. Experiment With Ad Placement
Try with different Ad placement instead of selecting all placements. Then test your ad at which placement it works well. For instance, try new feed then go for right column ads or even try Instagram ad placement. Also check mobile or desktop placement separately. This technique will allow you to control budget and reach more precise targets.
There are different ways to optimize your Facebook ads. Experiment with different headlines, audiences, placement and more to get better results from your Facebook advertising.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.