Tag Archives: Facebook

facebook_ads

How to make an effective Facebook ad?

I assume you are already running a Facebook ad and want to take it to the next level. Facebook ads are very profitable and there are numerous ways to make them effective.

Everyone can run Facebook ads today as they are easy to setup. Just write a few words and upload an image and you are good to go. However, if you want to run a Facebook ad effectively then this simple approach won’t work for you.

In this article, I will show you how to create an effective Facebook ad.

  1. Ad Headline
    The Ad headline is the first thing that people will notice. It’s important you grab your audience’s attention from the first look at your ad.
    According to a recent study, 70% of people only read the headline of content shared with them on Facebook before sharing it themselves.
    Sometimes, headlines are so interesting that people share it before even reading the content. So, headlines can make a huge difference in the CTR and CPC of your Facebook Ads.
    To write attractive headlines, follow these three best practices:

    1. Be clear and to the point
    2. Use words such as “Get” and “Try”
    3. Clearly explain the benefits of your product or service

  2. Target Audience
    Targeting is the most important factor when creating a successful Facebook ad. You can make a highly attractive ad but it will not work unless it reaches the right audience. The secret to targeting is making the audience narrow. You should never use a broad audience unless you are a multinational company like Coca Cola or Toyota.
  3. Align Your Ad
    The content in your Facebook Ad should be aligned with the content of the link attached to it. In this way, people will get what you promise them on the ad. Secondly, you will get a high CTR which means you will pay less while reaching a larger audience. This also increases your conversion rate.
  4. Test One Ad at a Time
    It is recommended you run one ad at a time for testing. For example, take one ad, duplicate it, and then make changes such as giving it a new headline. When you run one ad at a time you can test which performs better.
  5. Experiment with Ad Placement
    Experiment with different ad placements instead of selecting all placements. Then, test your ad to see which placements work well. For instance, try the news feed then go for right column ads – you can even try an Instagram ad placement. Also, check mobile and desktop placements separately. This technique will allow you to control your budget and reach a more precise target audience.
    There are different ways to optimise your Facebook ads. You should experiment with different headlines, audiences, placements, and more to improve the results from your Facebook advertising.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Social Media Marketing Made Simple

Social Media Marketing Made Simple

Social Media is one of the world’s fastest growing industries. If you are not taking advantage of social media platforms you might be leaving lots of money on the table. Social media marketing strategies can be complex, however,because of the increase in the number of social media platformsthat are available. Furthermore, growing a social media account requires time and hard work.

Let’s take a look at some of the largest social media platforms, each of which can be used to grow your business and increase sales:

  • Facebook
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Reddit
  • Snapchat
  • Pinterest
  • Vine
  • Tumblr
  • Medium
  • Quora
  • Periscope

If you want to market your business or website through social media platforms, keep the following points in mind.

Find Your Audience
First and foremost, you must find your target customers. This requires proper research to discover where your customers are most active on social media. You must look if your target audience is made up of Facebook users rather than Twitter users, for example. This will save you energy and time.

Focus on quality, not quantity
The quality of the content you post on social media is very important. If your content is interesting,the user will share the post which will increase your reach. Therefore, it is important to have content your users will love to read and/or content that benefits them in some way. In addition, reposting a link from another website for the sake of keeping your page active will be of no use. Consequently, your content should be unique and compelling so that it gets clicks.

Appeal to Influencers
Influencers on social media play an important role. You should find influencers that appeal to your customer profile, who reflect your business philosophy, and who have a high-quality audience. Connect with these influencers and create a positive relationship with them. If your content and services come across as interesting or show you are an authority on the matter, they could introduce your business to a range of new customers using their social media presence. This kind of exposure is very valuable since you donot have access to this audience on your own.

Be Visible
Don’t post something and then just disappear for a few weeks. Social media audiences have too many choices available and if you’re not visible, you can be cut from their list very easily. Make sure you have a clear calendar set out with a social media plan to publish content and posts on set days and at set times to encourage interaction with your users.

quick

Be Available
When users post queries and requests do not ignore them. Answer comments and messages as soon as possible with a solution or ask for their details so you can contact them immediately. Business pages where queries are ignored are a red flag for many customers who worry that they will be ignored should they make a purchase or order something. How you manage your social media accounts is a reflection on how you manage your business, even if your business runs smoothly and without issue – your users won’t see it that way. Many people turn to social media for reviews and to see how a company handles its customers, so put on a good show.

Be Consistent

consistency
Keeping your posts and messages consistent on social media pages can help you increase engagement with your customers. Moreover, it will help you develop trust with potential customers. For instance, if a customer comes to your Facebook page and sees that you have not posted in a month, they could assume you are out of business or are not a reliable company. In other words, not posting regularly gives a negative impression of your business. Therefore, it is necessary to be consistent and keep your social media page active.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.