Tag Archives: Featured

Social Media Marketing Made Simple

Social Media Marketing Made Simple

Social Media is one of the fastest growing industries. If you are not taking advantage of social media platform then you might be leaving lots of money on the table. Social media marketing strategies can be complex due to rise in a number of social media platforms. Furthermore, growing a social media account requires time and hard work. Continue reading Social Media Marketing Made Simple

Paying too much for AdWords

Are You Paying Too Much For Google AdWords?

Google-advertising

Every business pays differently for the Google AdWords click rate. Probably you are paying much higher than everyone else and still not getting results

We will guide you step-by-step how to reduce Google AdWords costs and increase response rate.

To minimize AdWords cost it requires a series of creative, trading and technical skills:

Creative Skills
You need to be creative in order to write a compelling and innovative ad that searchers will love to click.

Trading Skills
Trading skills are necessary to keep the costs per click lower by managing bids.

Technical Skills
This skill is required to effectively organize the keywords you bid on different ad groups with ad copy and landing pages.

When it comes to Offline advertisement, all the work is done by specialists. For instance, a creative company will do the design; trader will find an ad placement and time while techies will look after production, print and TV Adverts. However, in AdWords, you have to do it all.

Most Adwords users become one that matches just one of the required skills. Consequently, they use their one skill strength and neglect remaining weakness.  As a result, they fail to use all tools available to create high click through rates and lower costs.

We will look at some tips to create creative, trading and technical skills below:

There are two key metrics namely Clickthrough rate (CTR) and Quality Score (QS) to measure Ad development.

Clickthrough rate (CTR)
It is the way of measuring the success of an ad campaign for a website by calculating a number of clicks on a specific link.

Quality Score (QS)
This score is based on the relevance of your ad to the search terms you are bidding on and to the relevance of your landing page.

The Google Ads with Higher Clickthrough rate and Quality Score are bided on lower costs and ranks higher on a results page. Let’s have a look how can we run Google AdWords effectively by developing creative, trading and techie skills.

Creative Skills
The most important skill you need to have is writing the attractive content of the ad that matches with keywords you are bidding on

Trading Skills
This is the skill through which you can maximize your bid success by gaining control of your bids and lowering your costs.

There are three types of match keywords that can be set on your keywords to control which searches trigger your ads to appear.

Broad match keywords are without punctuation: Keyword

Phrase match keywords have quotation mark:  “Keyword”

Exact match are enclosed in square brackets: [keyword]

If your Broadmatch is positive then it will show your ads to a maximum number of searches. In Boardmatch your ads match with any search containing your keyword.

Techie Skills
First thing is to organize the groups of keywords you are bidding on and make sure your ads and landing pages match your keywords.

What is an Ad Group?
It is a group of keywords you are bidding on which matches with your ad content and landing page.

The last thing you need to remember is to focus on the very specific subject otherwise, your ad will not be fruitful.

Summary

To sum it up, in order to run an efficient ad campaign you need to consider learning skills of a Creative, a Trader and a Techie. Otherwise hire an expert if you couldn’t manage it.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimization. It optimizes your website to increase the number of visitors by obtaining a high-ranking placement in the search results page of a search engine.

Why is it so important?
SEO is the priority number one when it comes to Web publishing. According to Search Engine Journal, 90% of online experience starts with the search. If people can’t find your website they can’t read it, use it or share it with others.

Over the years, SEO tactics have changed with modern strategies which focus on user experience.  Before modern strategies, there were keyword-based optimization and black-hat practices which have become obsolete. SEO has been the cost-efficient and valuable strategy for website owners throughout its history.

Is it really difficult?
The website owners who are unfamiliar with the technical side of coding believe Google search algorithm is something extremely complex. As a matter of fact, it is complex but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide best online experience to its users which mean giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. Even search experts cannot understand it fully because Google has never published its search algorithm. However, we do know that you have to complete two requirements to rank higher on search engine by giving them high-quality content and show yourself as an authority. Thankfully these requirements can be done by basic strategies.

Today, search engine optimization comes in two flavors: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content and overall structures are optimized for your target keywords.

Another important factor is to feature main pages of your websites such as Home, Products with strong headlines and compelling paragraphs. Use words and phrase that explain your business.

In addition to that implement blogging strategy. This is a great way to boost your online presence. Write at least one or two blog post per week. Write about topics related to your business and engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than Onsite SEO. This involves building authority which means the major search engines are all looking for other sites that link back to your site.

If lots of websites link back to you then Google will think you have good content.  This will rank you higher. This has been the source for many black-hat SEO tactics in the past.

Social and local integrations
Building social media presence is now considered compulsory in order to attract more audience. Create profiles on Facebook, Twitter, LinkedIn and post regularly to engage with your audience. This is ultimately improving your online reputation.

Challenges of SEO
The basic strategies are easy to adapt however you might encounter these below challenges.

Find your audience?
Don’t know what type of articles you should write on your blog or what keywords you should include. The best solution to this problem is first describing your business. Find who your customers are.

Time is money!
Optimizing SEO is very time-consuming. It is not a one day job. It requires a lot of sweat and blood to implement it properly. You may have other responsibilities and task to do along with optimizing your website. Remember, you can always hire SEO Company if you can’t manage it yourself.

While SEO is easier than you think but considering its time-consuming nature, it is not possible to do it by yourself unless you are giving dedicated time to it.

We at Kiwi Website Design, create websites and provide SEO services using latest techniques that can help your business increase your online presence.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.