What is SEO?
SEO stands for Search Engine Optimization. It optimizes your website to increase the number of visitors by obtaining a high-ranking placement in the search results page of a search engine.
Why is it so important?
SEO is the priority number one when it comes to Web publishing. According to Search Engine Journal, 90% of online experience starts with the search. If people can’t find your website they can’t read it, use it or share it with others.
Over the years, SEO tactics have changed with modern strategies which focus on user experience. Before modern strategies, there were keyword-based optimization and black-hat practices which have become obsolete. SEO has been the cost-efficient and valuable strategy for website owners throughout its history.
Is it really difficult?
The website owners who are unfamiliar with the technical side of coding believe Google search algorithm is something extremely complex. As a matter of fact, it is complex but that doesn’t mean you cannot understand it.
Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide best online experience to its users which mean giving them appropriate and relevant search results.
Anyone can learn
Google uses complicated techniques to calculate search rankings. Even search experts cannot understand it fully because Google has never published its search algorithm. However, we do know that you have to complete two requirements to rank higher on search engine by giving them high-quality content and show yourself as an authority. Thankfully these requirements can be done by basic strategies.
Today, search engine optimization comes in two flavors: onsite and offsite.
Onsite content involves making sure your website pages, titles, tags, content and overall structures are optimized for your target keywords.
Another important factor is to feature main pages of your websites such as Home, Products with strong headlines and compelling paragraphs. Use words and phrase that explain your business.
In addition to that implement blogging strategy. This is a great way to boost your online presence. Write at least one or two blog post per week. Write about topics related to your business and engage with your audience.
Offsite/ Inbound Links
Offsite SEO is a little tougher than Onsite SEO. This involves building authority which means the major search engines are all looking for other sites that link back to your site.
If lots of websites link back to you then Google will think you have good content. This will rank you higher. This has been the source for many black-hat SEO tactics in the past.
Social and local integrations
Building social media presence is now considered compulsory in order to attract more audience. Create profiles on Facebook, Twitter, LinkedIn and post regularly to engage with your audience. This is ultimately improving your online reputation.
Challenges of SEO
The basic strategies are easy to adapt however you might encounter these below challenges.
Find your audience?
Don’t know what type of articles you should write on your blog or what keywords you should include. The best solution to this problem is first describing your business. Find who your customers are.
Time is money!
Optimizing SEO is very time-consuming. It is not a one day job. It requires a lot of sweat and blood to implement it properly. You may have other responsibilities and task to do along with optimizing your website. Remember, you can always hire SEO Company if you can’t manage it yourself.
While SEO is easier than you think but considering its time-consuming nature, it is not possible to do it by yourself unless you are giving dedicated time to it.
We at Kiwi Website Design, create websites and provide SEO services using latest techniques that can help your business increase your online presence.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.