Tag Archives: SEO

webtraffic

How you can grow web traffic without SEO

If you don’t have much budget but are looking for new ways to drive traffic other than SEO, email marketing, social media, or guest posting, then this article is for you.

In this article, I will show you how to drive targeted traffic and reach thousands of people for free via Amazon Kindle Direct Publishing, twisted guest blogging, and by partnering with others.

Kindle Select 90-Day Traffic Plan
Do you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store? Before the emergence of the Amazon Kindle Store and other similar online bookstores, you needed thousands of dollars and the help of a large publishing house to get a book published. This is now changed as anyone can publish a book within a day. In addition, this technique can be used to drive traffic to your website or blog.

When you publish your Kindle book, you can enrol the book in the Kindle Direct Publishing Select Program. This makes your book exclusive to the Kindle Store for 90 days. Amazon also includes it in the Kindle Owner’s Lending Library where thousands of targeted readers can borrow it for free. Furthermore, you can run a free promotion for a paid e-book for five days.

To drive traffic to your website through your Kindle book you can place a link directly inside the book. Another way of getting traffic is using free giveaways.

Twisted Guest Blogging
This is a unique approach that is very different from typical guest blogging – this is the reason it is given the title “twisted”.

According to Neil Patel, one blogger recorded a 203% increase in traffic growth in 2013 when his guest posts were featured on high-traffic and relevant blogs.

So, how did that blogger get thousands of people to read his guest post? Here are the three steps he followed for guest posting:

  • Research blogs with social influence
  • Checking the top-ranking websites
  • Pitch them one by one

The objective is to get featured by one of the blogs after it accepts your guest post.

Partner with Others
You can place a badge of a company on your website or blog, or share your content with other blogs, in exchange for them driving traffic back to your blog. This approach involves partnering with them. There are many popular blogs that are looking for quality content and if you provide it to them, they will have no issues linking back to your website.

In order to get this partnership, you must consistently reach out to potential websites and blogs. Most probably you will get one yes out of every 10 blogs you hit.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Backlinks

What are the best ways to get high quality backlinks?

Backlinks are one of the most important things to consider when we talk about SEO. With the advent of Google, SEO began to gain traction with backlinks becoming a major element of the SEO process. So, without backlinks, you can’t rank higher in Google’s search results. In order to rank higher, you need to get quality links from authority sites.

As building backlinks is a very critical process to the success of SEO, this article will talk about different ways to get quality backlinks for your blog or website.

First and foremost, you need to install the SEO Quake Toolbar. This will help you identify the PR of the page where you will insert a comment with a link to your website. As manual blog commenting can take some time, it’s important to choose your targets wisely.

One of the best tools to get started with is SEO Quake. Simply go to http://www.seoquake.com/ and click the Install button to add it to your browser toolbar.

SEOquake

Another tool I recommend is Drop My Link. Go to http://dropmylink.com/, enter your target keyword, and hit search.

Drop my link

Check to see which results have enough page-level PR to make posting a comment worth your while. This one looks promising.

searchpage

Now, scroll down to the bottom of the page and see if there’s still an active comment area. It is not recommended that you drop an anchor text link by putting your keyword in the Name field as this has two downsides. Firstly, it sets you up for a Penguin penalty and, secondly, it puts a target on your back as a spammer. Instead, use the name of your site or your own name. Now, glance over the article and add a thoughtful comment.

Post a comment

Remember, just because the blog auto-approves your comment doesn’t mean they won’t moderate them eventually. If you have a natural anchor text link along with an insightful comment, the comment will probably survive. Moreover, you can also use Drop My Link to find .gov blogs that allow comments. Simply repeat the process.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO

What is On site SEO?

On-site SEO involves optimising web pages to rank higher and gain more traffic in search engines. On-site SEO includes optimising the content and HTML source code of a webpage. Off-site SEO, on the other hand, involves optimising external links.

So, do you want your website SEO optimised to get more traffic from search engines?

If your answer is yes to the above question, you should consider optimising your website.

There are two factors to consider when it comes to optimising a website:

  • On-Site optimisation
  • Off-Site optimisation

Today I will focus only on the on-site element and will share basic information that impacts website optimisation.

The Domain Name
The domain name is an important part of on-site SEO. However, with Google’s EMD update, having an exact match domain name no longer matters a lot in SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users decide if the blog is the right one to get the information they are searching for or not.

The Meta Description
Another important component of on-site SEO is the meta description. This is a short overview of what the blog is all about. The statement that you input here will be used by search engines to describe your blog. This will also be the short statement that will appear in search results pages.

The meta description can heavily influence the search user’s decision on whether to check out your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.

Web Content
Web content is a key area that greatly matters in on-site optimisation. Quality and uniqueness of the post must be given due focus so each post must be unique. Ideally, it should not be published elsewhere so it is distinct to your site. Aside from that, it should contain highly valuable information and an eye-popping title that effectively grabs attention.

Internal Links
Another factor in on-site SEO is internal links as they must be properly placed. Each page should, ideally, have a link from another page or from the homepage. The internal link structure should also be flawless to ensure visitors can quickly and conveniently find the right pages relevant to their search.

Metatags
Metatags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the section of an HTML document.

Anchor Text
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.

Rick Media Files
Another important component of on-site SEO is rich media files. These are the relevant photos and videos included your web pages. These files further add value to your posts, while the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.

Loading Speed and Bounce Rate

Loading speed and bounce rate have little SEO value but they can add up to give you better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate and it can also cause some visitors to leave if the page loads too slowly.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

Google NZ

How You Can Improve your Website Ranking On Google Yourself

Everyone wants their website to have a better Google search ranking to increase website traffic and enhance visibility. The Google search engine uses various algorithms to rank pages in its search results. Its algorithm is a secret so is not shared by Google, although there are many basic ways to improve your rank in search results. This involves using techniques known as Search Engine Optimisation, or SEO.

SEO takes time and there is no quick solution. If someone tells they will get you fast results then it’s probably a scam. The most important thing you need to make sure is that you have a website that people want to visit. Also, never use black hat techniques that can, at a later stage, be detected by Google as you will end up getting blacklisted.

The following tips can help you increase your website visibility and search ranking:

Tip 1: Keyword Phrases

Keywords

When someone is on a search engine to find your website, they will write a relevant word or phrase – this is called a keyword phrase. Your keyword phrases should appear in your content, ideally in the first paragraph. You should also use words in your articles that people are most likely to use when searching. For instance, what keyword phrase might people use to search for your website? Try this with your potential customers to find the best words for your content. In addition, it is highly recommended you use one key subject per page. Also, avoid irrelevant content completely.

Tip 2: Keyword Density
Keyword density refers to the number of keywords used in your content. It is recommended you use natural phrasing. Overusing the keyword to trick the search engine can also get you banned. Your first paragraph should be a strong opening to tell people what your page is about. This practice also helps search engines find your page.

Tip 3: Title of the Page
Giving a descriptive name to the title of your page is essential. The first thing you notice on a search results page is the page titles of the results, so your titles must be related to the topic and appropriate. Best practice is to include the page’s keyword phrase in the title.

Tip 4: Links
Links from other websites to your website determine the PageRank of your website. More links mean a higher PageRank. You can exchange links with other relevant websites or blogs. Furthermore, links to the content on your pages should include keyword phrases in the anchor text.

Tip 5: Social Networking
Promoting your website on social media sites can affect your rank in search as well as bringing more traffic to your website. So, make sure you publish engaging titles and images that link back to your website.

Tip 6: Mobile Friendly
According to The Verge, more than half of Google searches are now done through mobile. If your website is not mobile-friendly, Google will rank you lower in search results pages. Google also indicates onsearch results pages if a website is mobile friendly or not. Therefore, don’t forget to make it responsive.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

SEO is so Much easier than you think

SEO Is So Much Easier Than You Think

SEO is so Much easier than you think

What is SEO?
SEO stands for Search Engine Optimisation. It involves optimising your website to increase the number of visitors by obtaining a high-ranking placement in the search results pages of a search engine.

Why is it so important?
SEO is the number one priority when it comes to website publishing. After all, according to Search Engine Journal, 90% of online experiences start with search. If people can’t find your website they can’t read it, use it, or share it with others.

Over the years, SEO tactics have changed with modern strategies that focus on user experience.  Before these modern strategies, there were keyword-based optimisation methods and other black-hat practices, although these are now obsolete.

That said, throughout its history, SEO has been a cost-efficient and valuable strategy for website owners.

Is it really difficult?
Website owners who are unfamiliar with the technical side of coding believe Google’s search algorithm is something extremely complex. As a matter of fact, it is complex, but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide the best online experience to its users which means giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. In fact, even search experts don’t understand it fully because Google has never published its search algorithm. However, we do know that you must complete two requirements to rank high on a search engine:

  • Providing high-quality content
  • Demonstrating you are an authority

Thankfully, these search engine requirements can be achieved by basic strategies. Today, SEO strategies come in two flavours: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content, and overall structures are optimised for your target keywords.

Another important factor is to include strong headlines and compelling paragraphs on the main pages of your website including the homepage and product pages. On these pages, use words and phrases that explain your business.

In addition, you should implement a blogging strategy as this is a great way to boost your online presence. Write at least one or two blog posts per week about topics related to your business and make sure you engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than onsite SEO. Offsite SEO involves building authority. To understand the authority of your website, major search engines look at other websites that link back to yours.

If lots of websites link back to you then Google will think you have good content. This will rank you higher although this has also been the source of many black-hat SEO tactics in the past.

Social and local integrations
Building a social media presence is now considered compulsory in order to attract a bigger audience. So, you should create profiles on Facebook, Twitter, LinkedIn, etc and post regularly to engage with your audience. This will ultimately improve your online reputation.

Challenges of SEO
Basic SEO strategies are easy to adapt. However, you might encounter the following challenges:

Find your audience?
Challenges in finding the right audience occur when you don’t know what type of articles you should write on your blog or what keywords you should include. The best solution is to first describe your business. This will help you find out who your customers are.

Time is money!
SEO is very time-consuming and it is certainly not a one day job. It requires a lot of figurative sweat and blood to implement properly. In addition, you may have other responsibilities and tasks to do along with optimising your website. Remember, you can always hire an SEO company if you can’t manage it yourself.

While SEO is easier than you think, the time-consuming nature of the task means it is not always possible to do it by yourself unless you are able to dedicate time to it.

At Kiwi Website Design, we create websites and provide SEO services using the latest techniques to help increase the online presence of your business.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.