So what is Infographic, according to Wikipedia, are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.This means presenting complex information in a simple and clear way is what Infographic is.
You may have seen infographics while surfing the internet or on your social media. They are simple, easily to understand, and interesting to read. Nowadays infographics are ruling the internet. According to Unbounce, the demand for infographics has increased by 800% in the last two years.
Recent research by WebMD stated that a human brain can register visual information 60,000 times faster than normal text. And 65% of the people are visual learners.
Infographics can certainly double your traffic if it’s done right. However, not all infographics go viral. There are some important factors that should be taken into account when making infographics for promotion.
It is very important how you present the visual from the collected data for your infographics. You can go with graphs or flow charts but you have to make sure how the content is perceived by the audience.
Another important factor is a title of Infographics. For instance, If infographic is a ‘how-to’ then it should be titled accordingly.
Correct Statistical Data
Your content should be statistically correct or verified information from a reliable source. Your audience will not be convinced on your personal opinions so don’t infographics content cannot be based on it.
Use a unique approach for your infographic. Don’t follow the same format which is being used by your competitors. It should have interesting graphics and characters to tell a different story in a single view.
Choose interesting topics that people would love to read. It is not easy to grab reader’s attention unless you have a trending topic to talk about. The Best way is to search for topics on Google trends and find out what people are talking about.
Create useful and shareable infographic
Creating useful means providing readers something deep insight into the topic which can be read and understand in short span of time.
According to Buzzsumo, ‘Content with images gets the most shares, infographics are among the most shared content and people share what they find useful.’
Design of Infographic
Now it’s time for design, your infographic should be professional designed. If you have quality content but lack attractive design then it will fail. People will be hesitant to share your infographic. So it is best to get it designed by a professional graphic designer.
Generating an embed code
Use embed code generator to make it easy to share and embed. In this way, your post will be point back to your original page or website. Hence, bringing you more traffic for your website or social media page.
It definitely increases your traffic. It is best to use your infographics to optimize it for conversion to generate leads and sales. You can attach promotions with your infographics to market your business.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.