What is On site SEO?

On site SEO is optimizing web pages to rank higher and gain more traffic in search engines. On site SEO comprises of content and HTML source code of a webpage which is optimized. Whereas off site SEO involves external links.
So do you want your website SEO optimized and get more traffic from search engines?

If your answer is ‘yes’ to the above question, then you should consider optimizing your website.

There are two factors when it comes to optimizing a website:

On-Site optimization

Off-Site optimization

Today’s I will only focus on on-site optimization, share basic information that impact website optimization.

The domain name
The domain name is also important. However, with Google’s EMD update, having an exact match domain name no longer matters a lot to SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users to decide if the blog is the right one to get the information they are searching for or not.

The meta description
Another important component is the meta description. This is a short overview on what the blog is all about. The statement that you will input here will be used by the search engines to describe your blog. This will also be the short statement that will appear in the search engine result pages.

The meta description can heavily influence the search users’ decision on whether to checkout your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.

Web contents
Web content is a key result area that greatly matters a lot to onsite optimization. Quality and uniqueness of the post must be given due focus. Each post must be unique. Ideally, it should not be published elsewhere but distinct only to the site. Aside from that, it should contain highly valuable information with eye-popping title that effectively grabs attention.

Internal links
Another factor is Internal links that must be properly in place. Each page should, ideally, has a link from another page or from the home page. The internal link structure should be flawless, as well, to ensure that visitors will quickly and conveniently find the right pages that are relevant to their search.

Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document.

Anchor texts
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.

Rick media files
Also an important component is the rich media file. These are the relevant photos and videos in your web pages. These files further add value to your posts, and the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.

Loading speed and Bounce Rate
The loading speed and Bounce rate have little SEO value but they can add up to better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate, and it can also cause some visitors to leave if the page loads too slow.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

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