Getting traffic is only one part of making your website successful, and it is not even the most important. Maximising your conversion rate is where you should focus most of your efforts. Here are 12 ways you can boost your website conversion rate.
1. Create Urgency
Your objective is to get visitors to your website to convert now. If they leave to think about it, they won’t come back. Creating urgency is a great way to encourage visitors to take immediate action. There are several ways of doing this including mentioning stock numbers or making the offer time limited. You can even add a countdown timer to your pages to make the urgency more real.
2. Optimise Forms
The forms on your website should be quick and easy to complete. This particularly applies to email opt-in forms – the more fields you ask visitors to complete, the less likely they will be to give you their email address.
3. Optimise the Checkout Process
Make sure your checkout process is intuitive and fast to prevent customers from starting it but not finishing it. It also helps to make your checkout look secure.
4. Add an Exit Popup
Exit popups are an excellent way of making a final pitch to your visitors before they leave your website. Depending on the conversion you want to achieve, they can significantly increase your conversion rate. The offer you make should be compelling plus you should follow the above points – make it time limited and optimise any forms you use.
5. Take Away Risk
Another effective way of increasing conversion rates is to remove doubt or worry from the minds of your visitors. You can do this by offering a guarantee – a 100 percent money back guarantee will be the most effective. Another tactic is to offer a free trial.
6. Add Testimonials
Nobody wants to be the first to try something so it is important you show customers your experience and standards of service through testimonials. Testimonials should be relatable to the customer and should not only be genuine but should also look genuine too.
7. Focus Above the Fold
The area of your website above the fold is the part of the screen that you can see without scrolling. This is where you should put your conversion elements including offers, buttons, and forms.
8. Keep Designs Simple and Distraction-Free
Simple designs often get the most conversions. There are a number of reasons for this including the fact that flashy designs do not help visitors make a buying decision. You should also remove all unnecessary distractions.
Your conversion rate will improve the more personal you can make your content. You can do this through the copy on your website, plus you can use tools that geotarget your visitors. Geotargeting involves dynamically showing personalised content to your visitors based on their location. You should also personalise your emails as much as possible, particularly including the recipient’s name.
10. Use Dedicated Landing Pages
If you run PPC campaigns, you should use dedicated landing pages.
Remarketing helps you win back the people who visit your website but don’t convert. Assuming they plan to make a purchase from someone, remarketing helps increase the chances that it will be you.
12. Test and Measure
You firstly need to measure your website’s conversion rate then you should test all the strategies you use to see what works so you can make refinements.
Finally, treat conversion rate optimisation as an ongoing process that you continuously work to improve.