A simple Google search for the best website platforms will return names like Shopify, WIX, Weebly, WordPress, and more. However, if you’re looking for a list ordered by popularity, WordPress will always come on top.
As it turns out, 23 percent of the top 10,000 websites in the world use WordPress. In addition, more and more businesses consider it every day as the go-to platform for their needs.
So, how did a blogging platform become the number one choice for business websites in New Zealand and elsewhere in the world? Let’s have a look at why WordPress is so popular.
1. It’s Free and Constantly Updated
Despite being one of the most popular CMS (Content Management Systems) out there, the WordPress platform is free to download. In addition, all WordPress users get full access to feature and security updates.
Furthermore, WordPress is open-source. This means developers from all over the world can work on improving the platform, plus there is a strong community supporting the entire project. This gives users access to plenty of information, tools, tutorials, and other valuable elements that you can’t find for free (or at all) with other platforms.
There are also tens of thousands of WordPress plugins available to enhance the functionality of your website, as well as themes to customise the appearance.
What does this all mean to you? After all, most of the above is more relevant to your website developer than you.
The above is important, however, as it means your website developer doesn’t have to code the website from scratch. Instead, they use WordPress as the basis for the code, plus they can also customise plugins and themes. This reduces development times and costs.
In addition, the strength of the WordPress CMS and community means it is a robust platform to build your website on.
2. The Platform is Highly Flexible
Back in 2003, when WordPress was first released, it was a blogging platform. However, the CMS evolved in the last 15 years and, nowadays, is a fully-grown online system that allows users to create any type of website they want.
For instance, WordPress can be used for business brochure websites, portfolio sites, e-commerce websites, membership websites, business presentation pages, galleries, blogs, personal sites, and a lot more.
One of the secrets to its success is the clean, easy to use, and simple interface that can then be transformed using themes and plugins.
3: You Are in Control
There’s nothing more frustrating than working with a framework that doesn’t allow full freedom. This is one of the reasons why the WordPress platform is more popular than website builders such as WIX, Squarespace, or Weebly.
Plus, while a lot of website builders claim to be free, most are not. For example, many offer a built-in eCommerce system while not allowing in-depth customisation or expansion unless you buy expensive plugins (and sometimes not at all). Also, many have fixed hosting, which may not be the best option for your needs.
There’s also the problem of code editing with website builders as you don’t have access to all the files.
You have none of these problems with WordPress, however.
Overall, WordPress is a platform that gives you and your website developer in Auckland the freedom to create any type of site. It will also give you the foundation you need to get your website launched and improve your online reach.