Achieving Website Development Success – Part 1 – Initial Planning
Many people become frustrated with website development projects. For others, the process might be smooth, but the result doesn’t live up to expectations. These situations occur when you fail to properly plan for a new website design project. Now, before going on, you might be thinking it is up to the website designer to plan the project for you. Of course, they need a plan too, but there are also things you need to do, think about, and/or be aware of. By doing these things, you will end up with a better and more successful website. Three Important Things to Remember Before You Start
- Your website is about users, not you – try not to design the website for you or from the perspective of your business. Instead, make it about the users by focusing on why they will want to visit your website and what they want to achieve by doing so.
- The website you get at the end of the development process is not static. In fact, you should never consider your website as being finished. A good website should be a dynamic tool that changes and adapts according to the needs of your business.
- The value of your website should not be underestimated. After all, it is one of the first experiences people will have with your company.
- Enhance the profile of your brand
- Make sales directly on the website (if it’s an eCommerce website)
- Generate leads
- Get potential customers to phone or email your business
- Encourage people to visit your physical location
- Click on ads
- Brand – many small businesses don’t have a brand when they decide to get a new website. If this applies in your situation, you will need to get a brand either as part of the website development process (if the developer has designers with branding and logo creation skills) or separate to it. You should factor this into your budget.
- Domain name – if you don’t already have one, you will also need a domain name.