Top Tips for Effective Product Description Writing

How important are product descriptions? After all, some products appear to sell just fine even though the description is poor. This doesn’t mean product description writing are not important, though.

Here are some reasons why you should optimise your product descriptions:

  •         Helps the customer understand what the product does
  •         Explains the benefits of the product to the customer
  •         Helps the customer imagine using, wearing, or consuming the product
  •         Helps with SEO as a product description gives Google more content to analyse

Top Tips for Good Product Descriptions Writing

  •         Make each product description unique – this can be a challenge if you have a lot of products. It is important to make them unique, however, both to help potential customers when they are viewing your website and for Google. Remember, even though some of your products may be very similar, using the same description on each one could be classed as duplicate content on Google. Duplicate content is one of the things Google does not like.
  •         Don’t get fixated on word count or length – there is no fixed length that your product description should be. In fact, there is no recommended length either as it simply depends on the product. This is because some products will require long descriptions, particularly if you have to describe what the product does. Others, however, will only need a brief sentence or two. An example is a pair of jeans, i.e. there is no need to describe what a pair of jeans does.
  •         Explain the product as clearly and concisely as possible – this means avoiding repetitive sentences and statements. It also means sticking to the point
  •         Explain the benefits – most buying decisions are made on the basis of benefits. Therefore, your product descriptions should not simply be a list of the technical specifications of the product. Instead, you should explain how the customer will benefit from owning the product.
  •         Include all information on the product – the last thing you want is for a customer to go to another website to find something out about the product because you didn’t give them that information on your website. If a customer does that, they might never come back to you to complete the purchase. Therefore, if the information is relevant to the customer, you should include it.
  •         Write for your customers – this might sound like an obvious thing to do, but many product descriptions on the internet are not aimed at customers. Instead, they give the seller’s perception of the product with very little regard to what the customer thinks. To write good product descriptions for your customers, you must first understand who your main customers are. You should then tailor each product description to that audience.
  •         Make the description easy to read – this includes writing in a way that is informal and conversational. In addition, you should structure the text in a way that is easy to read. For example, you might think some customers will want to read a detailed description of the product and/or its technical specifications. Don’t push this content on customers who are not interested, however. A way of avoiding this is to put the additional content behind a link or tab, only leaving a brief description in the main section.
  •         Use bullet points – following on from the last point, lists of benefits or key features will improve your product descriptions.
  •         Think about SEO – where it makes sense, include keywords in your product descriptions to help improve the page’s ranking in Google.
  •         Always use images – in product descriptions, images are almost always more important than the text that accompanies them. A good approach for adding images to products is to follow Amazon’s guidelines for sellers. After all, when it comes to selling online, Amazon knows what it is doing.

In general, product descriptions should be quick to read, they should keep the viewer on the page (rather than going elsewhere to get additional information), and they should encourage the viewer to make a purchase. The above tips will help you achieve this so you can sell more.

product description writing (Focus) 1K – 10K Medium Use minimum 4 times, in Para and headings
product description template (Sec.) 1K – 10K Low Use minimum 3 times, in Paragraphs
ecommerce product description(Sec.) 10 – 100 Medium Use minimum 2 times, in Paragraphs
ecommerce seo (LSI) 1K – 10K Low Use minimum 1 times, in Paragraphs
production optimization (LSI) 100 – 1K Low Use minimum 1 times, in Paragraphs

The Importance of Having Objectives for Your Website’s Pages

Our website should be an extension of the sales and marketing efforts of your business. In other words, if your website is not helping you attract and retain customers, there is something wrong. The best way to make your website effective at generating sales is to have clearly defined objectives on each page.

An objective is an action you want the visitor to take as a result of visiting the page or your website in general. Examples include:

  • Call your business
  • Visit your business
  • Send a query
  • Become a lead
  • Download something
  • Make a purchase
  • Register with your website
  • Sign up to your email list

All the examples above either generate an immediate sale or give you the opportunity of making the sale at a later date.

You Can Have More than One Objective Per Page

You don’t need to pick just one of the above for the pages on your website. In fact, it is better to offer multiple options relevant to the particular page, as well as multiple options per page.

For example, a visitor might research the products or services you offer but are not ready to buy immediately. In this situation, you might encourage them to sign up to your email list. In other words, this page will have two objectives depending on the visitor’s intentions.

The Importance of Defining a Page’s Objectives

Your website developer will be responsible for implementing the objectives on the pages, i.e. the developer will add the forms, call-to-action elements, shopping carts, maps, and more that will deliver on the page’s objective.

In addition, a good website developer will help create the right user flow, so the visitor gets presented with objective one and then objective two if objective one is not immediately applicable.

Defining the page’s objectives, however, is crucial to this process. Here are some examples using the objectives in the list above:

  • Call your business – include your phone number in a highly visible location on every page as well as including it as a call-to-action with the text on each page.
  • Visit your business – ensure there is a prominent and easy to use map on the contact page of your website and possibly also the home page.
  • Send a query – include a form that enables visitors to send a query. You should also ensure the form is in a highly visible location on each page.
  • Become a lead – include a positive and persuasive message as well as a prominent form encouraging the visitor to send you their details for your sales team to get back to them.
  • Download something – you have multiple options with this objective depending on the download. They include offering the download within the page, in a timed popup, or in a popup that appears when the visitor goes to leave your website.
  • Make a purchase – include large and highly visible Add to Cart buttons and ensure the checkout process is as easy and secure as possible.
  • Register with your website – make the registration option visible on all pages, give a compelling reason for registration, and make the registration process easy to complete.
  • Sign up to your email list – strategies for this objective include adding welcome mats, in-content calls-to-action, popups, and more.

Whatever industry you are in, and whatever type of website you have, every page should have a clear objective. By doing this, you are more likely to make it clear to the visitor what you want them to do next. This will improve the results you get from your website.

How to Minimise Shopping Cart Abandonment Rates

If you sell products directly on your website, you will have a shopping cart abandonment rate. Unfortunately, shopping cart abandonment is a fact of e-commerce websites. This doesn’t mean you have to accept your current level of abandonment.

In fact, there is quite a lot you can do to reduce shopping cart abandonment rates. They are all cost-effective, and they will all help you increase sales.

What is Shopping Cart Abandonment?

Shopping cart abandonment is when a visitor to your website adds items to a shopping cart but then does not fully complete the purchase. They could abandon the purchase immediately after they put the items in the cart or they could abandon it at any stage up to the point of giving final confirmation.

There are many reasons for visitors abandoning shopping carts. They include not feeling the website is secure, being surprised by an additional price, or becoming frustrated with a complicated checkout process.

How to Reduce Shopping Cart Abandonment Rates

  • Add SSL encryption to your website. More and more people are now familiar with what this shopping cart abandonment rate, plus their website browser often tells them whether or not the website they are visiting is secure.
  • Make the checkout process on your website as simple as possible. One of the best ways to do this is to go through the process yourself using both a computer and a mobile device. You should also get someone you trust from outside your business to go through the process and give you honest feedback.
  • Ensure the pages on your website load fast. Even though the visitor is in the checkout process and is in the frame of mind to make a purchase, they will quickly go somewhere else if your pages take too long to load.
  • Include delivery and other added costs upfront. This is one of the most important tips as forcing customers to get into the checkout process before you give them a delivery price results in a bad user experience. It also increases your shopping cart abandonment rate.
  • Offer guarantees, such as money back guarantees, to make the purchase feel less risky to the customer.
  • Don’t force people making a purchase on your website to register an account. You might like them to register an account for various reasons, but this additional layer in the checkout process often leads to a higher shopping cart abandonment rate. Therefore, give visitors the option of checking out as a guest.
  • Add a call to action to your shopping cart to remind and encourage visitors to complete the checkout process.
  • Add multiple ways to pay to stop visitors from abandoning the shopping cart because they can’t pay using the method you require.
  • Adding a progress indicator is a simple but effective method of showing the visitor how much more they have to do to complete the checkout process. This clarity will keep them engaged for longer.
  • Add trust logos such as Verified by Visa, Norton Secured, MasterCard SecureCode, etc.
  • Analyse how visitors progress through your checkout process, paying particular attention to stages where they drop out. You can get this information from Google Analytics and it can help you identify areas for improvement.
  • This final tip accepts the fact that even when you do all the above, you will still have visitors who abandon their shopping carts. These may not be completely lost, however, if you use remarketing advertising campaigns to win them back.

Recommended:

5 Reasons Your Google AdWords Campaigns Are Not Delivering a Return on Investment

Are your AdWords campaigns failing to get clicks? Do your campaigns get clicks but those clicks don’t result in any sales? Are you paying too much for clicks or do you have to set your bid too high to ensure you appear in one of the top positions? Are you not getting a good enough return on investment from your AdWords spend?

We understand the frustration of each of these scenarios. After all, the pay-per-click model of AdWords appears so promising on the surface, i.e. you only pay when your ad successfully achieves a click. Of course, the reality is not as simple as that.

Here are five reasons why your Google AdWords campaigns are not delivering a good enough return on investment to make them worthwhile.

1. Your Keyword Strategy is Wrong

Getting the keyword strategy right in your AdWords campaign is crucial. This means selecting keywords that have buying intent. You must also analyse the competition to decide whether it is worthwhile targeting a specific keyword. For example, the competition might be too high making it difficult to get a return.

In addition, you must also include negative keywords. Negative keywords ensure Google sends the right traffic to your website by not showing your ad on search results pages that are not relevant.

2. Your Ad Text Is Not Compelling

Writing the text of a Google AdWords ad is a crucial part of setting up your campaign. There are a lot of things you need to think about, however. Firstly, you must ensure you follow Google’s AdWords’ policies. There are also character restrictions you must follow.

Google Adwords

In addition, your ad text must achieve three crucial objectives:

  • It must demonstrate to the user that you potentially have the answer to their query
  • It must win the user’s trust
  • It must have a compelling enough message to make the user click on your ad instead of one of the other options on the page

If your ad text doesn’t do all three of these things, you won’t get the results you should.

3. You Don’t Have an Effective Landing Page

Of course, getting a click on your ad is only part of the process of making an AdWords campaign successful. You also must convert that click into a sale. That is the job of your landing page.

The first mistake people often make is using the homepage of their website as the landing page. In fact, in most situations, existing website pages do not typically make effective landing pages.

The best approach is to design a specific landing page for the AdWords campaign, focusing on the user, answering all their questions, and giving them a reason to purchase right away.

4. You Don’t Analyse, Test, and Optimise

Even the most experienced AdWords professionals will analyse the performance of the campaigns they run, making adjustments to improve results. It is also important to run tests, including split tests, to optimise every aspect of the campaign. If you are not doing this, your return on investment will not be as good as it could be.

5. You Don’t Use an AdWords Expert

In theory, anyone can set up a Google AdWords account and launch an advertising campaign. This is because Google makes the process of doing so as easy to follow as possible.

However, optimising a campaign, making it profitable, and maximising return on investment requires specialist expertise. You can get this if you spend time gaining the experience and achieving certified Google Partner status. If you can’t do this, however, you should consider getting AdWords experts to run your campaigns.

Even when you factor their costs in, you will get a better return on investment than running a campaign that is not optimised.

Why Trying to Rank Number 1 in Google is a Waste of Time, and What You Should Do Instead

Ranking number one in Google for targeted keywords has always been tough, but it is becoming increasingly difficult. In fact, it is so difficult now it is simply not worth the time, effort, and money. You won’t get a return on investment, particularly if the keyword has a lot of competition.

This is an unusual concept for many people to understand, whether you are a digital marketing expert or not. After all, appearing at the top of Google has been the goal of businesses online for more than a decade.

We are focused on ROI, though – getting a tangible return for the money, time, and effort you spend on digital marketing activities. On that basis, chasing the number one spot in Google is not worth it.

First, let’s look at why and then we can look at what you should do instead.

Content Overload

Firstly, you need to post lots of content. In simple terms, websites in the same industry or niche as you that post more content will usually get a higher position in Google.

What does lots of content translate to, though? According to HubSpot, it is 11 or more blog posts per month. That’s more than two per week which is more than most small and medium-sized businesses can achieve.

Remember also they must be high-quality blog posts. Throwing up a couple of hundred words promoting something about your business or rehashing something that has appeared somewhere else is not going to cut it.

You need longer, unique, informative, and useful blog posts three or more times a week. As already mentioned, that is a bar that is too high for most businesses. Can you really afford to spend so much time writing content when you have customers to service and other aspects of your business to run?

Link Crazy

Another key element to ranking number one in Google is backlinks. You need thousands of them to rank for most of the important keywords. Not only that, the backlinks must come from high-authority websites and there must be multiple domains.

Unless you’re willing to spend tens of thousands of dollars on building this backlink profile for your target keywords, you are unlikely to get enough to get you to number one.

Established Competition

In addition to the above two points, you are probably competing with an established competitor. They will already have content that Google knows people like and it will have backlinks. For many keywords, that head start is too much to come back from.

Advanced Tools

Click-Through-Rates are Underwhelming

Even if you manage to deal with the content, link, and established competition issues, the results you get from ranking number one in Google might not give you a good enough return on investment.

After all, just 66% of search queries get a click, and most experts believe that number continues to fall.

Why is this happening? There are two main reasons:

  • Cluttered search result pages – on a search results page, people often have to wade through PPC ads, Google Shopping results, social results, news results, video results, and more. All too often, the organic search results, including the number one position, get lost in the mix.
  • Google often gives the answer – for many keywords, Google tries to give the answer to the user’s query right on the search results page, negating the need for the user to click through to your website.

Google algorithm

Moving Target

Finally, Google constantly changes the way its algorithm works.

So, let’s assume you find a way to deal with the above issues, you get to number one, and you’re getting traffic. Google then changes the algorithm in a way that drops you out of the number one position. In this situation, the fortunes in time and money you have spent getting to number one are for nothing.

In other words, it doesn’t make sense:

  • Investing when the odds are so stacked against you
  • Achieving number one spot when you might not get the results you hoped for
  • Investing so much in a third-party platform that you have zero control over

 

What You Should Do Instead

You should focus on results, not traffic.

Getting to number one in Google is about maximising traffic. Focusing on results is about maximising profit which makes much more business sense.

There are lots of ways you can do this including:

  • Google ads
  • Lead generation or conversion ads on Facebook
  • Creating lead magnets – downloads you offer in return for a website visitor’s email address

 

You should also focus on how your web pages look on search results pages instead of their position.

This means optimising the page title of each page as well as the meta description – the two-line summary you see under the headline of each listing on Google’s search results pages. Both of these should encourage the user to click on your website instead of one of the other options.

Focusing on results IS worth your money and time, and will deliver a much better ROI than trying to get to Google’s number one spots.

10 Essential SEO Tips for Your Website

If you just build a website and do nothing in relation to SEO, it is unlikely many people will visit it. Here are 10 essential SEO tips that will increase your visibility in Google. This, in turn, will bring more traffic to your site.

1. Move your website to WordPress

There are lots of tools and platforms you can use to build a website. For most, however, the best option is WordPress. It is the most popular platform, it has powerful functionality, and it’s easy to use. Plus, it has great SEO plugins you can install – more of that later.

2. Optimise for mobile

When going through the process of getting a website designed, most people think about the desktop version first. This is not the way Google looks at your site, though. In addition, a significant proportion of your visitors will use mobile devices to browse and use your site. You should, therefore, concentrate on optimising for mobile first both in terms of appearance and functionality.

3. Fix errors

Google hates errors on websites so you should find them and fix them. One of the best tools you can use to do this is Google Webmaster Tools. It shows you what Google sees when it looks at your site, including the errors.

SEO

4. Do an SEO audit

The next stage is to run your website through an SEO audit service. There are many services available for this including Neil Patel’s SEO analyser and SEMrush, plus you can do a search on Google for alternatives. Most offer a free initial analysis that will give you enough information to work on. This includes information on your site’s keywords, backlinks, page load speed, and more.

5. Optimise your content

This step includes:

  • Installing Yoast on your website. It is an SEO plugin with features like checking the keyword density on a page, showing you how the page looks in Google, analysing the quality of writing on the page, and more. There is a premium version, but the free version has enough features to get you started.
  • Ensure the writing on your website is high-quality and error free. It is usually a good idea to use a professional proof reader, copywriter, or editor to do this for you.
  • Ensure the visuals on your website are fantastic. This includes adding infographics and making images personal to your business rather than using stock images.

SEO Tips

6. Create and submit a sitemap

The Yoast WordPress plugin will create this. You should then submit it to Google Webmaster Tools and to Bing. The sitemap helps search engines understand the content on your website.

7. Start blogging

A blog will bring more traffic to your website, plus it helps with SEO. For example, a blog will bring more long-tail search traffic to your site. It also helps with the following tips.

8. Submit content to RSS feeds

Google doesn’t take RSS feed submission into account but this tip can still help with SEO. By submitting your content to RSS feeds, more people will see it which will generate traffic as well as backlinks and follows on social media. Google does take these things into account.

9. Get Backlinks by guest blogging

Guest blogging on popular websites in your industry will bring additional traffic to your website. It also helps to increase your profile and reputation. Plus, guest blogging will generate additional backlinks to help with SEO.

10. Add a related posts section

Google looks at a number of factors in relation to your website. Generally speaking, it regards it as good when people who visit your website look at more than one page. Plus, the more time they spend on your site the better. Adding a related posts section helps keep people on your website for longer.

There is quite a bit in the above 10 tips and you might need help implementing them. They are all, however, important for SEO.

Google Mobile First Index and What It Means for Your Website

Google is working on what it calls the Google mobile first index. As with any significant change in Google’s search algorithm, it could impact your business by affecting the rank of your website in search results. To help you prepare, here’s what you need to know.

Before the Smartphone Age

To understand what is happening you need an overview of how Google works. It scans all the websites and pages it can find on the internet and puts those pages into its index. Its search algorithm then matches a user’s search to web pages in the index. This is how Google produces its search results pages.

Google used to only look at the desktop version of a website. This was back before smartphones when everyone used Google’s search tool with a computer or laptop. Over recent years, however, more and more people started to use their phones when searching for something in Google. In fact, we have now gone past the tipping point – more people search on Google using a mobile device than a computer.

Mobile Indexing

This change in user behaviour is driving Google’s shift in focus. In 2016, it started prioritising mobile-friendly websites when its users searched on a mobile device. The search engine is now taking this a step further with the mobile-first index.

What is the Mobile-First Index?

Currently, Google’s main index contains the desktop version of websites. In other words, it looks at the structure, content, links, and other criteria of the desktop version and uses that to determine search rankings.

The mobile-first index will change this focus from desktop to mobile to reflect the majority of its users. This means Google will crawl and index the mobile version of your site and will use that index to determine your position in search, even when the user searches with a desktop computer.

Google Indexing

In other words, Google is working on switching its primary index of the world’s web pages to contain mobile versions of those pages instead of desktop versions.

What Will Be the Impact of the Mobile-First Index and What Should You Do?

There is a strong possibility that your search rankings could be damaged when the mobile-first index is introduced if the mobile version of your website is not fully optimised. Here are some things you need to consider:

  • Responsive design – Google has recommended you use responsive design for many years. These are websites that dynamically adjust to fit the user’s screen. It means you can have one website, with that site automatically changing in size as required. This is the minimum you need to ensure you are not impacted by the mobile-first index.
  • Optimised for mobile – often, a technically responsive design is not enough. This is because there is a wide range of screen sizes that users can have. Optimising your website means carefully structuring the content for each grouping of sizes, focusing heavily on usability and not just appearance.
  • Content – the beauty of responsive sites is you have content on one website which displays regardless of the screen size. There are some responsive website designs where the content displayed changes as the screen gets smaller, i.e. websites that show less content to mobile users than desktop users. If this applies to your website, you will need to take action.
  • Optimise the content – you should also look at the structure of the content on your pages as this should be optimised for mobile too. This means having a clean and uncluttered design with text that is super easy to read. You may also need to adjust your images so they look better on mobile devices. After all, your laptop or desktop computer’s screen has a landscape orientation while your phone is typically used in a portrait orientation. Images on your phone will, therefore, look different than on your computer.
  • Speed – speed has always been important to Google. Focus on making sure the mobile version of your site loads as fast as possible.
  • Interstitials – these are popups that you might have on the mobile version of your website asking visitors to sign up to your newsletter or offering them a discount. If you have interstitials, you might need to review your strategy as Google doesn’t like them.

The best advice is to take steps now to ensure your website is ready for the mobile-first index.

How You Can Get on the First Page of Google

How You Can Get First Page of Google

You have probably heard many people talk about how important it is to get on the first page of Google. After all, most research says the first page of Google gets 70-75 percent of the available clicks. What does getting on the first page of Google mean, though?

It means a lot of things, in fact. The easiest part is getting onto the first page of Google, ideally position one, for the name of your business. This is not enough in the real world of business as your name only catches those people who already know about you. What about all those people searching for keywords related to your industry?

There is a difficult truth to grasp when you consider this question. That truth is that in almost all industries, you won’t be able to get onto page one of Google for your industry’s main keywords. Why? Without getting too technical, it is because of the way Google works. It looks at the authority of a domain and how many links it has as well as about 200 other things. If your domain authority is lower than your competitors and you have fewer links, you won’t be able to beat them.

At least, you won’t be able to compete head-to-head with the big competitors using traditional methods. There are ways to get to page one of Google, however, if you are creative. In fact, there are four ways.

Getting to Page One of Google

The first thing is to forget about targeting the popular, high-traffic keywords – this is the traditional method described above. Leave the big competitors to fight over those keywords themselves.

While they are doing that, there are easier and much less costly strategies you can deploy.

Target Long-Tail Keywords

Long-tail keywords are typically more than two or three words. For example, one of the main keywords for a property management company might be:

“Houses for rent”

Examples of long-tail keywords, however, would be:

“Houses for rent in Mount Eden” or “houses for rent in Mount Eden under $600 per week”

Long-tail keywords like the examples above are easier to rank for. They also generate lower levels of traffic but that traffic will add up when you target a lot of them. In addition, long-tail keywords usually also have better conversion rates as they are used by people closer to a buying decision.

Start Blogging

Blogging is a good way of targeting long-tail keywords and attracting traffic from social media and links from other websites. To be successful, however, you need to do the following:

Blogs

  • Publish more posts than your competitors
  • Publish better quality posts
  • Ensure your posts are keyword focused

 

Use Google AdWords

Most search results pages worth targeting contain ads. Crucially, these ads dominate the top of those search results pages with up to four ads on display before the first organic search result. Therefore, if you want to get page one, use Google AdWords.

Get Featured on Other Websites

In many industries, it is also often possible to get featured on other websites that do appear on page one. One example is a review website. You will need to spend time reaching out to the authors of reviews on those websites, but getting into their reviews is an indirect way of getting onto page one. Another good example is in the property management industry, i.e. listing your properties on the main property portals.

By taking a more strategic and targeted approach to SEO, you can get onto page one of Google, whoever you are.

Successfully Launching a Website Without a Brand or Money to Promote It

Successfully Launching a Website Without a Brand or Money to Promote It

So, you’ve got a great idea for a website or business, but have no money to promote it. You can make it a success, so long as you adopt the right strategy. Here’s how to successfully launch a website without a brand or money to promote it.

What You Shouldn’t Worry About

There are two things you shouldn’t worry about and the first is SEO. Of course, you should make your website SEO friendly and you should follow good SEO practice, but SEO should not be a priority in your marketing strategy. The reality is you simply won’t be able to beat the main websites in Google searches for your products or services. In fact, you probably wouldn’t be able to beat them even if you had a big budget. So, do the basics, but at the start don’t worry about SEO.

Secondly, don’t worry about advertising either. Sure, if you’ve got the money to allocate to a campaign and the time to learn how to make it work, advertising is a great way to generate new leads and sales for your business. If you don’t have money or time to allocate, forget about advertising.

Launching a new website

How to Launch a Website with No Money or Brand

Right, let’s get onto what you should do. There are three broad strategies you should adopt:

  • Get referrals
  • Become an industry expert
  • Meet real people

Let’s look at each in more detail.

Get Referrals

Getting referrals is a tactic that businesses have used for decades – long before the introduction of the internet. In fact, most successful salespeople have a referral strategy. With a bit of thought, you can implement a referral strategy for your website that won’t cost you anything.

Here are two techniques you can use to achieve this:

  • List your products on marketplaces or listing websites – this normally only applies if you sell products rather than services, but it’s an excellent way to get instant visibility when you’re unknown. The most well-known marketplace is Amazon and eBay is one of the most popular listing sites. The downsides include the marketplace taking a cut from your sales and the fact the transaction takes place on its website, not yours. That said, you’ll get sales you might not otherwise get plus you’ll increase the exposure of your brand, including in Google.
  • Offer an incentive – this can take many forms, but it usually involves offering existing customers an incentive to refer your brand to their friends and family. This incentive could, for example, be in the form of a discount.

Become an Industry Expert

The next zero-cost strategy you can use is to enhance your reputation as an expert in your industry. You can do this by having an active presence on social media, participating in discussion groups, and offering help on questions and answers websites. These will all help, but the best approach is through guest blogging.

The process involves finding relevant blogs and industry websites that publish guest posts. You then need to reach out to them to become a contributor, usually offering an idea for a post. Once published, you’ll get referral traffic to your website plus you’ll raise your profile online.

Meet Real People

The final step involves getting away from the computer as you can get more traffic to your website and grow it faster by meeting more people. This includes attending industry events, local business events, networking events, and more. The connections you make today can turn into sales in the future.

Making a new website successful involves thinking outside the box and using strategies that have a track record of success. The above will get you off to a good start.

Uncovering the Lies So-Called SEO Experts Tell

Lies So-Called SEO Experts Tell You

So, you’ve received an email or seen an ad from someone calling themselves an SEO expert telling you how much they can help your business. Maybe you are searching for SEO services and see similar claims on websites. How can you tell which claims are real and what are downright lies? Below are the main lies that so-called SEO experts use to get your business.

Lie 1: “I’ll get you to the first page of Google” or “I’ll get you to number one in Google”

Google and only Google knows where it will rank websites. There isn’t any SEO professional in the world, expert or otherwise, who can predict with accuracy what they will achieve. This particularly applies to long-term results and competitive industries.

Lie 2: “I can rank any industry and any product”

Nope, this isn’t true either. The world of Google search for some industries is incredibly competitive. If you are in one of those industries you will be up against competitors with huge SEO and marketing budgets. Their size, reputation, and industry authority alone is likely to be more appealing to Google than your website, and there is little any SEO expert can do about that.

Lie 3: “SEO is the only digital marketing strategy you need”

Again, not true. Even before SEO, honest and successful marketing strategists would advise the use of multiple marketing channels to get the best results. This applies in the digital world as much as the offline world. Also, Google is a business. It wants you to spend money on advertising – SEO is not the only show in town.

Lie 4: “SEO is complex”

Usually so-called SEO experts say this because they don’t want to explain what they are really doing with your money. This is normally because they are not doing very much and/or what they are doing is unethical. Of course, SEO is not easy, but anyone willing to spend a couple of hours reading the basics will have sufficient knowledge to understand an SEO strategy. If the person you’re speaking to won’t give you details because it’s “too complex”, go somewhere else.

Lie 5: “I understand Google’s algorithm”

Unless they work in Google, this isn’t true. Even SEO’s foremost authorities openly say they do not know exactly how the algorithm works. When a one-man-band operating from a small office in Auckland says he does, you can safely assume it’s not true.

Lie 6: “Getting lots of links is all you need to rank”

Links are good, but only good quality ones. Link building should be a natural process that happens consistently over time. Link spamming to get you “lots of links” will only result in a Google penalty.

SEO expert

Lie 7: “Some duplicate content is okay”

Google representatives have said repeatedly that the algorithm doesn’t like duplicate content. It is never okay.

Lie 8: “Everything is about keywords”

Like links, keywords are important, but they are not everything. Keyword stuffing, focussing only on keywords, and using keywords in an unnatural way will not get you anywhere – and may also get you a penalty.

Lie 9: “Quantity is better than quality”

Quality links and quality content is always beat than quantity. Remember, one of Google’s main pieces of advice when thinking about SEO is that you should focus on user experience. That means quality wins every time.

Getting the Right SEO Help

Getting someone to do SEO for your website is not always easy. The first step, however, is to avoid anyone who tells any of the above lies.

How To Promote Your Blog for Free

According to an article in the New York Times titled Blogs Falling in an Empty Forest, approximately 95% of blogs fail due to a lack of readership.

Luckily, I have grown one of my blogs into 50,000+ monthly visitors. I have tried every method on the internet and am still exploring more. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing, and starting all over again.

This article contains unique and practical ways to promote a blog and get traffic. I hope this guide will help you unleash the true potential of your blog.

Article Frequency

One of the best ways to get traffic is by publishing more articles. Research from HubSpot shows that a website that publishes 16+ articles a month will get more traffic than a website that publishes five articles a month.

Even the popular internet marketer and blogger Neil Patel has revealed that his traffic grew from 46,134 to 59,787 when he increased the article frequency on his site from one to two articles per week.

It is proven in research that publishing more articles will always result in more traffic. Therefore, increase your article frequency today and you will see a significant increase in traffic – guaranteed.

Longer Content

Research by serpIQ shows that Google ranks content that has 2,000 words better than content with fewer words.

This is another reason why Neil Patel’s articles get lots of traffic – he writes detailed articles. His average article ranges from 4,000 to 8,000 words.

Email List

Email is one of the top sources of traffic for most blogs. If you haven’t started building an email list, you should start now. Go to Mail Chimp and start building subscribers.

Guest Blog

Another proven method to grow traffic is by writing for other people’s blogs. For instance, you can choose a blog which is bigger than yours and write an article for it. The other blog will probably have a bio section as part of the guest post where you can include a link to your website. This can bring a lot of traffic.

Search Engines

Search engines such as Google, Bing, and Yahoo are the number one source of traffic for most established blogs. So, it is extremely important to follow good SEO practices on your website and optimise each article for a specific keyword.

Comment on Other Blogs

The right comment on a highly authoritative blog can send you lots of traffic. You should identify the top blogs in your niche and start interacting and commenting on them on a regular basis. This will get the blogger and members of his/her community to notice you and visit your blog, leading to more traffic to your website. You might even get a link or an invitation to guest blog out of your efforts.

Develop a Blogger Outreach Plan

Many bloggers fail to get traffic because they take a passive approach to blogging. If you simply publish your article, rest, and then wait for the traffic to come, nothing will happen.

For every article you publish, make sure you have a solid blogger outreach plan. To do this, compile a list of dozens of relevant bloggers that you can email your article to, asking them to share it or link to it. This article is a good place to learn how to do blogger outreach.

It is recommended you follow all these points to guarantee the success of your blog. Other methods can also contribute to more growth.

How to make an effective Facebook ad?

I assume you are already running a Facebook ad and want to take it to the next level. Facebook ads are very profitable and there are numerous ways to make them effective.

Everyone can run Facebook ads today as they are easy to setup. Just write a few words and upload an image and you are good to go. However, if you want to run a Facebook ad effectively then this simple approach won’t work for you.

In this article, I will show you how to create an effective Facebook ad.

  1. Ad Headline
    The Ad headline is the first thing that people will notice. It’s important you grab your audience’s attention from the first look at your ad.
    According to a recent study, 70% of people only read the headline of content shared with them on Facebook before sharing it themselves.
    Sometimes, headlines are so interesting that people share it before even reading the content. So, headlines can make a huge difference in the CTR and CPC of your Facebook Ads.
    To write attractive headlines, follow these three best practices:

    1. Be clear and to the point
    2. Use words such as “Get” and “Try”
    3. Clearly explain the benefits of your product or service

  2. Target Audience
    Targeting is the most important factor when creating a successful Facebook ad. You can make a highly attractive ad but it will not work unless it reaches the right audience. The secret to targeting is making the audience narrow. You should never use a broad audience unless you are a multinational company like Coca Cola or Toyota.
  3. Align Your Ad
    The content in your Facebook Ad should be aligned with the content of the link attached to it. In this way, people will get what you promise them on the ad. Secondly, you will get a high CTR which means you will pay less while reaching a larger audience. This also increases your conversion rate.
  4. Test One Ad at a Time
    It is recommended you run one ad at a time for testing. For example, take one ad, duplicate it, and then make changes such as giving it a new headline. When you run one ad at a time you can test which performs better.
  5. Experiment with Ad Placement
    Experiment with different ad placements instead of selecting all placements. Then, test your ad to see which placements work well. For instance, try the news feed then go for right column ads – you can even try an Instagram ad placement. Also, check mobile and desktop placements separately. This technique will allow you to control your budget and reach a more precise target audience.
    There are different ways to optimise your Facebook ads. You should experiment with different headlines, audiences, placements, and more to improve the results from your Facebook advertising.

10 Ways To Build Quality Backlinks

Link building has become one of the most important practices for better SEO performance. Backlinks are like votes of popularity for your website to search engines. The higher the quality of the links and the more of them you have, the greater ranking potential your web pages will have.

According to a recent survey by Moz, 37% of business owners spend $10,000 to $50,000 per month on link building. That’s how important it is.

Backlink quality is measured from the source the link comes from. One of the important factors is that your backlink is inserted with proper content. Otherwise, it will look like spam.

For example, a backlink to a tech blog would have great value if the link is inserted in an article that gives tech information. That would be a credible backlink with good contextual relevancy.

The other variable that determines the quality of a backlink is the authority of the link’s source. Google puts a measure of authority on all websites, ranging from 0-10. It is called PageRank, or PR for short. So, a website with a PR7 (high authority) offers greater link value – or link juice – than a PR1 (low authority) website.

Building quality backlinks for SEO involves a combination of utilising high authority link sources and sources that offer some degree of contextual relevancy. This is the foundation of SEO link building best practice. Read this blog post for good SEO practices to get you started.

Here are 10 techniques to create high-quality backlinks for search engine optimisation:

Blogging: Create and maintain a blog that is a separate domain from your money site (the web site receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks integrated into the blog post’s copy.

Guest blogging: Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort as you must find good blogs, contact the blog owners, and inquire about writing a blog post for their blog.

RSS feed: Have an RSS feed on your blog. Doing this is free and easy to set up. An RSS feed is advantageous as it allows people to syndicate your content to generate greater interest and increase the popularity of your blog. This can then result in others providing attribution links back to your pages.

Press releases: Write and distribute press releases regularly. The key here is to publish your press releases through distribution sites that allow you to add backlinks in the copy, as well as other sites that offer great coverage and authority.

Create case studies: Writing a case study about a client who has succeeded through your services will not only display credibility in your company but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

Link to other relevant blogs: Often, linking to other related blogs can generate link reciprocity. In other words, some blog owners are likely to return the favour. In some cases, you may want to make it known that you are linking to their blog as not all blog owners check their backlinks.

Create visual content: Consider diversifying from text to visual content such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but they will also earn and retain backlinks.

Social sharing widgets: Social sharing widgets on your web pages and blog posts – like Twitter’s “tweet this” or Facebook’s “like this” – can go a long way to propagating your content and generating link popularity.

Write reviews: When you give a positive review of a company or a piece of content (like a book), chances are the author or website owner will link back to your website.

Offer free tools: If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

We hope these ten link building techniques will get you on your way to generating quality links to start raising your rankings in search engines. If you find it difficult to do this, you may need to hire a backlink building service.

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google’s search results. Although it is not easy to get to the top unless you are Wikipedia or the BBC, it is still possible. You can do it if you stay consistent and take it seriously.

In this article, we will look at eight steps to rank higher for a keyword in Google’s search engine.

Step 1: Basics
The most important thing is you need a strong website which follows SEO good practice and has external links. Secondly, it is useful to have an audience on social networking websites, such as Facebook and Twitter, where you can share content.

Step 2: Keyword Research
You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalise your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition
After choosing a target keyword for your website, do a search on Google to see your competitor’s websites. Check the following:

  • The domains and URLs – how many domains and URLs have the exact keyword?
  • The titles – how do the title tags incorporate the keyword?
  • The type of content – do they have product pages, blog posts, videos, etc?
  • The authority of those sites – use third-party SEO analysers to check the domain age and source of backlinks.

In order to beat your competitors, you need to do better than them. Therefore, try to do more and better on your website.

Step 4: Long Tail Keywords
It is recommended you target long tail keywords as they are easier for searchers to find. Try to be more specific and keep one page for one specific keyword.

Step 5: Content
The next part of the plan is to make sure you have quality content on your website. Quality with quantity will do the job. Plan your keywords on each page including on blog posts, product pages, and videos.

Step 6: Optimise the Keyword on Every Page
Optimise your content while you create it. Use the targeted keyword in the page title, headline, body text, URL, meta description, meta keywords, and even in image titles and alt attributes.

Step 7: Promote
When your website is all set, it is time to promote it. Share your content on social media pages and use social buttons on your website to make it easy for readers to share.

You should also build links to your content – strong links makes it easy for Google to crawl.

Step 8: Analyse
Use free third-party SEO analysers to make sure your website follows all good SEO practices. Find out which points are missed and which sections need improvement. You should also check keyword rankings manually. Use analytics tools to see which keywords are performing well and which keywords need improvement.

This process is time-consuming and requires patience and constant improvement. There are no shortcuts but, whatever your business is, you can make this work for you.

How you can grow web traffic without SEO

If you don’t have much budget but are looking for new ways to drive traffic other than SEO, email marketing, social media, or guest posting, then this article is for you.

In this article, I will show you how to drive targeted traffic and reach thousands of people for free via Amazon Kindle Direct Publishing, twisted guest blogging, and by partnering with others.

Kindle Select 90-Day Traffic Plan
Do you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store? Before the emergence of the Amazon Kindle Store and other similar online bookstores, you needed thousands of dollars and the help of a large publishing house to get a book published. This is now changed as anyone can publish a book within a day. In addition, this technique can be used to drive traffic to your website or blog.

When you publish your Kindle book, you can enrol the book in the Kindle Direct Publishing Select Program. This makes your book exclusive to the Kindle Store for 90 days. Amazon also includes it in the Kindle Owner’s Lending Library where thousands of targeted readers can borrow it for free. Furthermore, you can run a free promotion for a paid e-book for five days.

To drive traffic to your website through your Kindle book you can place a link directly inside the book. Another way of getting traffic is using free giveaways.

Twisted Guest Blogging
This is a unique approach that is very different from typical guest blogging – this is the reason it is given the title “twisted”.

According to Neil Patel, one blogger recorded a 203% increase in traffic growth in 2013 when his guest posts were featured on high-traffic and relevant blogs.

So, how did that blogger get thousands of people to read his guest post? Here are the three steps he followed for guest posting:

  • Research blogs with social influence
  • Checking the top-ranking websites
  • Pitch them one by one

The objective is to get featured by one of the blogs after it accepts your guest post.

Partner with Others
You can place a badge of a company on your website or blog, or share your content with other blogs, in exchange for them driving traffic back to your blog. This approach involves partnering with them. There are many popular blogs that are looking for quality content and if you provide it to them, they will have no issues linking back to your website.

In order to get this partnership, you must consistently reach out to potential websites and blogs. Most probably you will get one yes out of every 10 blogs you hit.

What are the best ways to get high quality backlinks?

Backlinks are one of the most important things to consider when we talk about SEO. With the advent of Google, SEO began to gain traction with backlinks becoming a major element of the SEO process. So, without backlinks, you can’t rank higher in Google’s search results. In order to rank higher, you need to get quality links from authority sites.

As building backlinks is a very critical process to the success of SEO, this article will talk about different ways to get quality backlinks for your blog or website.

First and foremost, you need to install the SEO Quake Toolbar. This will help you identify the PR of the page where you will insert a comment with a link to your website. As manual blog commenting can take some time, it’s important to choose your targets wisely.

One of the best tools to get started with is SEO Quake. Simply go to http://www.seoquake.com/ and click the Install button to add it to your browser toolbar.

SEO Quake

Another tool I recommend is Drop My Link. Go to http://dropmylink.com/, enter your target keyword, and hit search.

Drop my link

Check to see which results have enough page-level PR to make posting a comment worth your while. This one looks promising.

Search Page

Now, scroll down to the bottom of the page and see if there’s still an active comment area. It is not recommended that you drop an anchor text link by putting your keyword in the Name field as this has two downsides. Firstly, it sets you up for a Penguin penalty and, secondly, it puts a target on your back as a spammer. Instead, use the name of your site or your own name. Now, glance over the article and add a thoughtful comment.

Post a comment

Remember, just because the blog auto-approves your comment doesn’t mean they won’t moderate them eventually. If you have a natural anchor text link along with an insightful comment, the comment will probably survive. Moreover, you can also use Drop My Link to find .gov blogs that allow comments. Simply repeat the process.

What is On site SEO?

On-site SEO involves optimising web pages to rank higher and gain more traffic in search engines. On-site SEO includes optimising the content and HTML source code of a webpage. Off-site SEO, on the other hand, involves optimising external links.

So, do you want your website SEO optimised to get more traffic from search engines?

If your answer is yes to the above question, you should consider optimising your website.

There are two factors to consider when it comes to optimising a website:

  • On-Site optimisation
  • Off-Site optimisation

Today I will focus only on the on-site element and will share basic information that impacts website optimisation.

The Domain Name
The domain name is an important part of on-site SEO. However, with Google’s EMD update, having an exact match domain name no longer matters a lot in SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users decide if the blog is the right one to get the information they are searching for or not.

The Meta Description
Another important component of on-site SEO is the meta description. This is a short overview of what the blog is all about. The statement that you input here will be used by search engines to describe your blog. This will also be the short statement that will appear in search results pages.

The meta description can heavily influence the search user’s decision on whether to check out your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.

Web Content
Web content is a key area that greatly matters in on-site optimisation. Quality and uniqueness of the post must be given due focus so each post must be unique. Ideally, it should not be published elsewhere so it is distinct to your site. Aside from that, it should contain highly valuable information and an eye-popping title that effectively grabs attention.

Internal Links
Another factor in on-site SEO is internal links as they must be properly placed. Each page should, ideally, have a link from another page or from the homepage. The internal link structure should also be flawless to ensure visitors can quickly and conveniently find the right pages relevant to their search.

Metatags
Metatags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the section of an HTML document.

Anchor Text
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.

Rick Media Files
Another important component of on-site SEO is rich media files. These are the relevant photos and videos included your web pages. These files further add value to your posts, while the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.

Loading Speed and Bounce Rate

Loading speed and bounce rate have little SEO value but they can add up to give you better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate and it can also cause some visitors to leave if the page loads too slowly.

How You Can Improve your Website Ranking On Google Yourself

Google Ranking

Everyone wants their website to have a better Google search ranking to increase website traffic and enhance visibility. The Google search engine uses various algorithms to rank pages in its search results. Its algorithm is a secret so is not shared by Google, although there are many basic ways to improve your rank in search results. This involves using techniques known as Search Engine Optimisation, or SEO.

SEO takes time and there is no quick solution. If someone tells they will get you fast results then it’s probably a scam. The most important thing you need to make sure is that you have a website that people want to visit. Also, never use black hat techniques that can, at a later stage, be detected by Google as you will end up getting blacklisted.

The following tips can help you increase your website visibility and search ranking:

Tip 1: Keyword Phrases

Keywords

When someone is on a search engine to find your website, they will write a relevant word or phrase – this is called a keyword phrase. Your keyword phrases should appear in your content, ideally in the first paragraph. You should also use words in your articles that people are most likely to use when searching. For instance, what keyword phrase might people use to search for your website? Try this with your potential customers to find the best words for your content. In addition, it is highly recommended you use one key subject per page. Also, avoid irrelevant content completely.

Tip 2: Keyword Density
Keyword density refers to the number of keywords used in your content. It is recommended you use natural phrasing. Overusing the keyword to trick the search engine can also get you banned. Your first paragraph should be a strong opening to tell people what your page is about. This practice also helps search engines find your page.

Tip 3: Title of the Page
Giving a descriptive name to the title of your page is essential. The first thing you notice on a search results page is the page titles of the results, so your titles must be related to the topic and appropriate. Best practice is to include the page’s keyword phrase in the title.

Tip 4: Links
Links from other websites to your website determine the PageRank of your website. More links mean a higher PageRank. You can exchange links with other relevant websites or blogs. Furthermore, links to the content on your pages should include keyword phrases in the anchor text.

Tip 5: Social Networking
Promoting your website on social media sites can affect your rank in search as well as bringing more traffic to your website. So, make sure you publish engaging titles and images that link back to your website.

Tip 6: Mobile Friendly
According to The Verge, more than half of Google searches are now done through mobile. If your website is not mobile-friendly, Google will rank you lower in search results pages. Google also indicates onsearch results pages if a website is mobile friendly or not. Therefore, don’t forget to make it responsive.

How to Write Email Subject Lines That Will Increase Your Open Rate By 100%

Email marketing is widely used to reach a larger audience and to maintain returning customers. However, if only a few people open your emails, this strategy might not help you.

Have you have sent emails to your list but only a few of them get opened? If so,you are not alone.

According to Epsilon’s fourth quarter email analysis, the average open rate for emails is only 27.4%. The problem is that in order to get the attention of your customers, you need to write an effective email subject line. Doing this will increase your email open rate by 100%.

You should take the following factors into account to write email subject lines that people will want to open:

A Unique Selling Proposition:
To get the best results from email marketing, you need a unique selling proposition. Ask yourself what makes your product unique and what makes it better than other products on the market. Also, how can you present your product to the right people to get more clicks?

Personalized Emails:
You should always use the recipient’s name when sending emails. This includes using their first name or last name in the subject line instead of “Dear”. This will immediately grab the attention of your customers.

Ask Right Questions:
Always avoid simple yesor no questions in email subject lines as they won’t encourage people to open your email. On the other hand, using open-ended questions will make the recipient more engaged and eager to read further. Some examples of open-ended questions are:

  • “What type of website do you need?”
  • “Where should you invest in 2017?”
  • “Can you tell what problems you’re facing in your business?”

Get the Timing Right:
Another factor that increases open rates is writing a subject line and then sending it at the right time. For example, sending an email at 6:30pm on a Friday evening with the subject line: “Where to Go for Dinner Tonight”. The subject line and timing is just right for people thinking about dinner plans.

Do Tell What’s Inside:
It is best to include a subject line that explains what is inside the email. Examples include “Free E-Book” or “Free Trial”. This works better than a simple subject line because it makes it clear what the recipient will get in the email.

What Is Infographic And How To Double Your Website Traffic With Infographics

So, what is Infographic? According to Wikipedia, infographics are visual representations of information, data, or knowledge intended to present complex information quickly and clearly. In other words, infographics are a way of presenting information that is uncomplicated and easy to read.

You may have seen infographics while surfing the net or on social media. They are simple, easy to understand, and interesting to read. Nowadays, infographics rule the internet. According to Unbounce, the demand for infographics has increased by 800% in the last two years.

Info Graphics

Recent research by WebMD stated that a human brain can register visual information 60,000 times faster than normal text. In addition, 65% of people are visual learners.

Infographics can certainly double your website traffic if you do them right. However, not all infographics go viral. There are some important factors you should take into account when creating infographics for marketing purposes.

The Method You Use
How you visually present the collected data in your infographic is a very important part of the process. You can use graphs or flow charts, for example, but make sure you consider how the audience will perceive the data.

Another important factor is the title you give your infographic. For instance, if the infographic is a how-to,you should title it accordingly.

Use Correct Statistical Data
Your content should be statistically correct or verified from a reliable source. You won’t convince your audience with information based on your personal opinions so don’t base your infographic on them.

Develop a Unique View
Use a unique approach for your infographic. For example, don’t follow the same format your competitors use. Instead, your infographics should have interesting graphics and characters that tell a unique story that is quick to read.

Pick the Right Topic
Choose interesting topics that people will love to read. It is not easy to grab the reader’s attention unless you have a trending topic to talk about. The best way to achieve this is to search for topics on Google Trends to find out what people are talking about.

Create Useful and Shareable Infographics
Creating useful infographics means providing readers with a deep insight into the topic that they can read and understand in short span of time.

According to Buzzsumo, content with images gets the most shares. In addition, infographics are among the most shared content on the internet as people share what they find useful.’

The Design of Your Infographics
Make sure you get your infographic professionally designed. After all, if you have good-quality content but don’t have an attractive design, your infographic will fail. This is often because people will be hesitant to share the infographic. So, it is best to get it designed by a professional graphic designer.

Generating an embed code
Use an embed code generator to make it easy for users to share and embed your infographic. When you do, your infographic will have a link back to your original social media page or website. This will bring you additional traffic.

Conclusion
Infographics definitely increase traffic. It is best to use them to optimize your website for conversions so you generate more leads and sales. You can attach promotional messages with your infographics as well, to market your business.

Social Media Marketing Made Simple

Social Media is one of the world’s fastest growing industries. If you are not taking advantage of social media platforms you might be leaving lots of money on the table. Social media marketing strategies can be complex, however,because of the increase in the number of social media platformsthat are available. Furthermore, growing a social media account requires time and hard work.

Let’s take a look at some of the largest social media platforms, each of which can be used to grow your business and increase sales:

  • Facebook
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Reddit
  • Snapchat
  • Pinterest
  • Vine
  • Tumblr
  • Medium
  • Quora
  • Periscope

If you want to market your business or website through social media platforms, keep the following points in mind.

Find Your Audience
First and foremost, you must find your target customers. This requires proper research to discover where your customers are most active on social media. You must look if your target audience is made up of Facebook users rather than Twitter users, for example. This will save you energy and time.

Focus on quality, not quantity
The quality of the content you post on social media is very important. If your content is interesting,the user will share the post which will increase your reach. Therefore, it is important to have content your users will love to read and/or content that benefits them in some way. In addition, reposting a link from another website for the sake of keeping your page active will be of no use. Consequently, your content should be unique and compelling so that it gets clicks.

Appeal to Influencers
Influencers on social media play an important role. You should find influencers that appeal to your customer profile, who reflect your business philosophy, and who have a high-quality audience. Connect with these influencers and create a positive relationship with them. If your content and services come across as interesting or show you are an authority on the matter, they could introduce your business to a range of new customers using their social media presence. This kind of exposure is very valuable since you donot have access to this audience on your own.

Be Visible
Don’t post something and then just disappear for a few weeks. Social media audiences have too many choices available and if you’re not visible, you can be cut from their list very easily. Make sure you have a clear calendar set out with a social media plan to publish content and posts on set days and at set times to encourage interaction with your users.

Be Available
When users post queries and requests do not ignore them. Answer comments and messages as soon as possible with a solution or ask for their details so you can contact them immediately. Business pages where queries are ignored are a red flag for many customers who worry that they will be ignored should they make a purchase or order something. How you manage your social media accounts is a reflection on how you manage your business, even if your business runs smoothly and without issue – your users won’t see it that way. Many people turn to social media for reviews and to see how a company handles its customers, so put on a good show.

Be Consistent
Consistency is key

Keeping your posts and messages consistent on social media pages can help you increase engagement with your customers. Moreover, it will help you develop trust with potential customers. For instance, if a customer comes to your Facebook page and sees that you have not posted in a month, they could assume you are out of business or are not a reliable company. In other words, not posting regularly gives a negative impression of your business. Therefore, it is necessary to be consistent and keep your social media page active.

How To Reduce Cost Per Click?

You may be using AdWords already and,given the title of this article, are probably now looking to reduce the cost of your campaigns. When it comes to AdWords, it is easy to set up an account and put it in automatic mode, letting Google do the job for you. However, this may target the wrong audience and, eventually, your whole marketing budget will go in vain.

Automatic Bidding

So, What’s the Solution?
There is no easy solution for lowering cost per click. Even if you intend using AdWords in manual mode, there are so many things you should consider before jumping in to use it via a trial and error method.

That said, finding a lower cost per click (CPC) for the keywords of your AdWords campaigns is a very important step in becoming competitive. However, achieving a lower CPC depends on your industry, product, and location. Here are some tips that, if applied properly, could help you reduce cost per click.

Lower Bids
Lower your bids for keywords that receive a lot of impressions but don’t generate any sales or leads for your business

Increase Bids
Similarly, increase your bids for keywords that convert into sales or bring more customers to your website. This will increase the position of your ads so that, for example, if they were placed in position four they could potentially move to number one, assuming you run your ads on the search network.

One Campaign at a Time
It is better to start with one campaign and manually fill the bids. This can be time-consuming but it will deliver a better campaign result.

Use the Average CPC
The average CPC shows you the exact amount that you spend per click on a keyword. When you enter the bidding section, you must account for your bid manually.

It is important your bid is higher than the average CPC as your bid is the maximum you are prepared to spend on any given click. That said, it is important to set your bid at a level that’s close to the average CPC in your campaign so you can maintain your ad’s ranking or improve its position without spending additional money.

You should also remember you need to run your ads for several days, or even weeks, before deciding which bidding strategy you should adopt.

Use Search Networks Only
The reason behind using only the search network is the display networkgenerates more irrelevant clicks than relevant clicks so you will eventually waste your money.

Before deciding on whether you should go for the display network or not, you should ask yourself if you want to show your ads on irrelevant websites that do not attract your target audience.

So, rather than using display networks, it is better to increase your CPC so your ads send relevant traffic to your website.

You can also check the performance of both the search network and display network by pausing one ad to test the other one.

Include Long Tail Keywords

Long Tail Keyword
It is extremely important to focus on long-tail keywords as, in the beginning, you cannot afford to waste money on generic, headline keywords like “bus”, “engineer”, “car” etc. These are keywords the big brands go for. Big brands may not benefit from long tail keywords as they go for keywords with a bigger reach. However, if you are starting out you cannot compete with the budgets of big brands on headline keywords. Also, remember that long-tail keywords usually generate a high click through rate of relevant clicks which increase the likelihood that you will end up with sales.

Adjust Bids Based on Location, Day and Time
One of the most important factors in achieving good results from AdWords is toadjust your keyword bids based on location, day, and time.

You can implement this trick by monitoring your ad results and then changing the bids. For example, you can increase your bid on ads which are performing better and generating sales while, on the other hand, you can lower the bids for ads which have no sales on aparticular day or at a particular time.

Conclusion
Google AdWords has a huge target audience. You can get sales and even double your revenue in 24 hours if you do things right. That said, it is very difficult for an individual to master all the optimisation techniques when you have a limited amount of time and budget. If this applies to you, you should hire an AdWords consultant to fix everything for you. At Kiwi Website Design, we offer a Google AdWords marketing package so if you are planning to usethe platform, please don’t hesitate to call us or shoot us an email.

Are You Paying Too Much For Google AdWords?

Google Advertising

Every business pays a different cost per click on Google AdWords. You are probably paying much higher than everyone else and still not getting results

We will guide you step-by-step to show you how to reduce Google AdWords’ costs and increase the response rate.

Minimising AdWords costs requires a series of creative, trading, and technical skills.

Creative Skills
You need to be creative to write a compelling and innovative ad that searchers will love to click.

Trading Skills
Trading skills and managing bids are necessary to minimise your cost per click.

Technical Skills
Technical skills are required to effectively organise keywords, bids, ad groups, ad copy, and landing pages.

In offline advertising, specialists complete these tasks. For example, with print and TV adverts, a creative company will design your ad, a trader will find an ad placement and set the timings, and techies will look after production. However, in AdWords, you must do it all.

Most AdWords users develop one of the required skills. Consequently, they use their one strength but neglect the remaining weakness. As a result, they fail to use all the tools available to create high click-through rates and lower costs.

We look at some creative, trading, and technical tips below.

Before we do that, there are two key metrics you should be aware of to measure ad development. They are click-through rate (CTR) and Quality Score.

Clickthrough rate (CTR)
CTR is a way of measuring the success of an ad campaign by calculating the number of clicks on a specific link.

Quality Score (QS)
Quality Score is based on the relevance of your ad to the search terms you are bidding on and to the relevance of your landing page.

AdWords ads that get high click through rates and have a high Quality Score have a lower cost per click (CPC) and they rank higher on search results pages. Let’s have a look at how you can run a Google AdWords campaign effectively by developing your creative, trading, and techie skills.

Creative Skills
The most important skill you need is the ability to write attractive ad content that matches the keywords you are bidding on.

Trading Skills
This is the skill through which you can maximise your bid success. It involves gaining control of your bids and lowering costs.

There are three types of match keywords you can use to control which searches trigger your ads to appear.

  • Broad match keywords have no punctuation – Keyword
  • Phrase match keywords use quotation marks – “Keyword”
  • Exact match keywords use enclosed square brackets – [keyword]

If your broad match is positive, your ads will be displayed on the maximum number of searches. When using board match, AdWords matches your ads with any search containing your keyword.

Techie Skills
The first thing you must do is organise the groups of keywords you are bidding on. You should also make sure your ads and landing pages match your keywords.

What is an Ad Group?
An ad group is a group of keywords you are bidding on which matches the content of your ad and the landing page.

The last thing you need to remember is to focus on the very specific subject otherwise your ad will not be fruitful.

Summary

To run an efficient AdWords campaign, you need to learn creative, trading, and techie skills. If you can’t manage this, you should hire an expert.

SEO Is So Much Easier Than You Think

What is SEO?
SEO stands for Search Engine Optimisation. It involves optimising your website to increase the number of visitors by obtaining a high-ranking placement in the search results pages of a search engine.

Why is it so important?
SEO is the number one priority when it comes to website publishing. After all, according to Search Engine Journal, 90% of online experiences start with search. If people can’t find your website they can’t read it, use it, or share it with others.

Over the years, SEO tactics have changed with modern strategies that focus on user experience. Before these modern strategies, there were keyword-based optimisation methods and other black-hat practices, although these are now obsolete.

That said, throughout its history, SEO has been a cost-efficient and valuable strategy for website owners.

Is it really difficult?
Website owners who are unfamiliar with the technical side of coding believe Google’s search algorithm is something extremely complex. As a matter of fact, it is complex, but that doesn’t mean you cannot understand it.

Despite the complexity of Google’s search algorithm, it is possible to achieve positive results with simple strategies. The main goal of Google is to provide the best online experience to its users which means giving them appropriate and relevant search results.

Anyone can learn
Google uses complicated techniques to calculate search rankings. In fact, even search experts don’t understand it fully because Google has never published its search algorithm. However, we do know that you must complete two requirements to rank high on a search engine:

  • Providing high-quality content
  • Demonstrating you are an authority

Thankfully, these search engine requirements can be achieved by basic strategies. Today, SEO strategies come in two flavours: onsite and offsite.

Onsite Content
Onsite content involves making sure your website pages, titles, tags, content, and overall structures are optimised for your target keywords.

Another important factor is to include strong headlines and compelling paragraphs on the main pages of your website including the homepage and product pages. On these pages, use words and phrases that explain your business.

In addition, you should implement a blogging strategy as this is a great way to boost your online presence. Write at least one or two blog posts per week about topics related to your business and make sure you engage with your audience.

Offsite/ Inbound Links
Offsite SEO is a little tougher than onsite SEO. Offsite SEO involves building authority. To understand the authority of your website, major search engines look at other websites that link back to yours.

If lots of websites link back to you then Google will think you have good content. This will rank you higher although this has also been the source of many black-hat SEO tactics in the past.

Social and local integrations
Building a social media presence is now considered compulsory in order to attract a bigger audience. So, you should create profiles on Facebook, Twitter, LinkedIn, etc and post regularly to engage with your audience. This will ultimately improve your online reputation.

Challenges of SEO
Basic SEO strategies are easy to adapt. However, you might encounter the following challenges:

Find your audience?
Challenges in finding the right audience occur when you don’t know what type of articles you should write on your blog or what keywords you should include. The best solution is to first describe your business. This will help you find out who your customers are.

Time is money!
SEO is very time-consuming and it is certainly not a one day job. It requires a lot of figurative sweat and blood to implement properly. In addition, you may have other responsibilities and tasks to do along with optimising your website. Remember, you can always hire an SEO company if you can’t manage it yourself.

While SEO is easier than you think, the time-consuming nature of the task means it is not always possible to do it by yourself unless you are able to dedicate time to it.

At Kiwi Website Design, we create websites and provide SEO services using the latest techniques to help increase the online presence of your business.