
How I Helped One Kiwi Locksmith Company Grow its Business and Increase its Turnover From $40,000 a Year to $500,000 a Year in One Year
Generating enough leads with Google AdWords seems like an uphill battle when keyword bid costs increase daily. For the majority of business owners, it is hard to imagine spending $1 per click, $2 per click, or more. What I have personally experienced is that, 10 years ago, these businesses would happily spend more than $1,000 for half-page ads in local newspapers and the Yellow Pages. By advertising in these publications, there was no way of measuring conversions or seeing what was working and what wasn’t working. However, with digital marketing today, we can see exact user behaviour and what keywords generate more leads and more business. We can even re-target people who visit your website but do not place an enquiry.
Being a Certified Google Partner, I have seen many businesses grow substantially by advertising on Google. At the same time, I have seen even more businesses miss great opportunities because of unknown fears. Some of the most common fears which prevent people from making this big decision are:
After collecting enough data from Google AdWords, I crafted a potential customer list for remarketing. For people who are not familiar with the term remarketing, it is a campaign designed to target an audience who have already visited your website but may not have placed an enquiry. After implementing these strategies, we produced the following results in the first month:
- What if my competitors click on my ads and waste my money?
- What if I don’t get a return on my investment?
- What if Google AdWords is rocket science and I just lose my money?
- Display the most accurate result because that’s what Google does
- Make sure that it displays ads which it thinks people will find interesting and will click on
- Not put ads it thinks are irrelevant in the top spots
- The user is based in Albany
- He is looking for a locksmith company as he has immediate locksmith needs
- If Google displays the ad of a locksmith company based in Manukau, it is highly unlikely the user will click on it
- As a result, Google will only waste its real estate by displaying this ad
- So, Google would rather display ads which it thinks are more likely to get clicks from the user
- I built a new website using the WordPress content management system, making the website responsive and easy to update.
- I designed 198 separate landing pages covering 198 suburbs of Auckland. These were for Google AdWords and were tailored to capture leads with easy to use call to action buttons. Each landing page was designed for a specific suburb of Auckland. For example:
- I customised a specific landing page for Manukau to its potential customers by writing relevant content.
- Each landing page was advertised for one suburb. I made sure it was only visible to that specific suburb by inserting negative keywords. In this way, the ad looked more fitting and appropriate. Hence, the ads got a high CTR for each landing page.
- I used creative taglines and text to make the ads stand out from all the other ads on the page.
- I manually bided for the ad to achieve the highest visibility with the minimum cost. This saved more than half of the advertising budget of the company.

- 200% increase in total site traffic
- 566% increase in enquiries