Successfully Launching a Website Without a Brand or Money to Promote It
So, you’ve got a great idea for a website or business, but have no money to promote it. You can make it a success, so long as you adopt the right strategy. Here’s how to successfully launch a website without a brand or money to promote it.
What You Shouldn’t Worry About
There are two things you shouldn’t worry about and the first is SEO. Of course, you should make your website SEO friendly and you should follow good SEO practice, but SEO should not be a priority in your marketing strategy. The reality is you simply won’t be able to beat the main websites in Google searches for your products or services. In fact, you probably wouldn’t be able to beat them even if you had a big budget. So, do the basics, but at the start don’t worry about SEO.
Secondly, don’t worry about advertising either. Sure, if you’ve got the money to allocate to a campaign and the time to learn how to make it work, advertising is a great way to generate new leads and sales for your business. If you don’t have money or time to allocate, forget about advertising.
How to Launch a Website with No Money or Brand
Right, let’s get onto what you should do. There are three broad strategies you should adopt:
- Get referrals
- Become an industry expert
- Meet real people
Let’s look at each in more detail.
Getting referrals is a tactic that businesses have used for decades – long before the introduction of the internet. In fact, most successful salespeople have a referral strategy. With a bit of thought, you can implement a referral strategy for your website that won’t cost you anything.
Here are two techniques you can use to achieve this:
- List your products on marketplaces or listing websites – this normally only applies if you sell products rather than services, but it’s an excellent way to get instant visibility when you’re unknown. The most well-known marketplace is Amazon and eBay is one of the most popular listing sites. The downsides include the marketplace taking a cut from your sales and the fact the transaction takes place on its website, not yours. That said, you’ll get sales you might not otherwise get plus you’ll increase the exposure of your brand, including in Google.
- Offer an incentive – this can take many forms, but it usually involves offering existing customers an incentive to refer your brand to their friends and family. This incentive could, for example, be in the form of a discount.
Become an Industry Expert
The next zero-cost strategy you can use is to enhance your reputation as an expert in your industry. You can do this by having an active presence on social media, participating in discussion groups, and offering help on questions and answers websites. These will all help, but the best approach is through guest blogging.
The process involves finding relevant blogs and industry websites that publish guest posts. You then need to reach out to them to become a contributor, usually offering an idea for a post. Once published, you’ll get referral traffic to your website plus you’ll raise your profile online.
Meet Real People
The final step involves getting away from the computer as you can get more traffic to your website and grow it faster by meeting more people. This includes attending industry events, local business events, networking events, and more. The connections you make today can turn into sales in the future.
Making a new website successful involves thinking outside the box and using strategies that have a track record of success. The above will get you off to a good start.