9 Website Design Tips for Companies in the Building Trade

If you run a business in the building trade, your potential customers will use the internet when looking for the services you offer. This applies whether you are a building contractor, plumbing company, electrician, painting contractor, landscape designer, or any other company involved in the building trade.

This means you need a website, but to really stand out from the competition and catch the eye of potential customers, you need a website with the following nine elements. They are all important to include on building trade-related websites, so keep them in mind whenever you’re looking for website design in Auckland.

1. Go for a Modern, Clean Look

Customers looking for your services do not expect a cutting-edge website and futuristic design. Instead, all they want to know is whether or not you’re capable of completing the work, the experience you have in the industry, and why they should choose you. They also want to know if they can trust you.

The following points will help you give this information to potential customers, but it all starts with having a modern website with a clean and crisp appearance. Leave the bells-and-whistles to the media companies and tech start-ups.

2. Add a Separate Page for Each Main Service

There are two main reasons for adding a separate page for each main service you offer:

  • Let’s you fully explain your experience, skills, and capabilities
  • Gives Google more information about what your business does which can help the ranking of your website in Google search

So, if you’re a painting company, for example, you could have separate pages for interior and exterior painting.

3. Make Sure All Your Main Services Appear on Your Homepage

Even though you have services pages, make sure you include all your main services somewhere on your homepage. This will ensure you don’t lose anyone who quickly scans your homepage to check if you offer what they need.

4. Include Your Contact Details on Every Page

As a company in the building trade, you need customers to contact you. Only then can you arrange to quote for the project. Therefore, make it as easy as possible for them to do so. This means putting your contact details, ideally your phone number, on every page of your website.

5. Use Calls to Action on Every Page

You also need to explicitly tell people what you want them to do. As you want them to call you, ask them to do so with calls to action… on every page.

6. Use Attractive, Professional Images

There are two main types of image you can use on your website:

  • Bespoke images created and owned by your business
  • Generic stock images

Most websites for companies in the building trade have a combination of both.

In terms of the bespoke images you create, make sure they are as professional and attractive as possible. This means considering things like background, lighting, the appearance of people in the photos, and more.

7. Add Customer Testimonials

Customer testimonials alone won’t help you win new contracts from your website, but they do help build trust.

8. Add a Gallery Page

Again, a gallery page is unlikely to seal the deal on a new contract or project, but it does help potential customers get a better understanding of your capabilities. It also demonstrates that you are proud of the work you complete for customers.

9. Add Badges and Logos of Professional Organisations and Affiliations

Finally, add badges and logos of professional organisations and any relevant affiliations you have. Often, these appear in the footer of your website so they are always visible, although you may choose to include them on the homepage only.

Bonus Tip

Here’s one bonus tip to finish off – when looking for website design in Auckland and deciding on a company to build your new website, choose one with experience of creating websites for companies like yours.

Great Website Design –the Key Component of Online Success

Whether you sell products online or not, you can find new customers for your business using online marketing. There are lots of marketing channels you can use to reach and convert those customers. Central to your success in achieving this objective, however, is your website, so it needs to be as good as possible. What is great website design in Auckland, though?

Focus on the Goal

There are lots of technical, structural, and design elements that make up a website. The most important thing to remember, however, is that every decision taken when designing your website must be focused on making your online marketing efforts a success.

This applies to the colours you choose, the content you include, the design of the navigation, etc. Everything must have the right focus.

This might sound like a straightforward approach, but when looking for website design Auckland, you’ll encounter a lot of designers whose objectives won’t be in line with yours.

So, here’s the first tip – make sure you get a website designer who understands how to develop websites that generate leads and/or sales.

Here are some pointers to help you determine if a website designer has your online success in mind.

Usability and Navigation

This is a huge topic, but the main points to consider are:

  • Is the website super easy to use? For example, there shouldn’t be any requirement for pointers or tips as everything should be self-explanatory.
  • Does the structure of the content and the design of the navigation make it quick and easy for users to find what they are looking for? Ideally, they should be able to find what they need in one or two clicks.
  • Does the website work on mobile devices and is it as easy to use on mobile as it is on desktop? For example, are the buttons as easy to tap on with a finger as they are to click on with a mouse?
  • Are key sections of your website smooth and fully functional? Contact forms and checkout processes are two of the most important as these are the sections that will help you generate sales.

Appealing to Your Audience

As well as having good navigation and an easy to use website, your website should also be appealing to your audience. It should be modern too, so it looks fresh and up-to-date.

Content and Calls to Action

The content on your website – the text, images, and video – should be focused on your customers. Specifically, it should answer questions that a user will have when they visit your website.

Here are some examples of the questions that visitors might have:

  • “Does this company understand what I need/the problem I have, and do they have a solution?”
  • “Does this company have experience delivering similar solutions, i.e. will they be able to deliver on their promises?”
  • “Do I trust this company?Do they have a good reputation in the industry?”

The content on your website should answer these questions as well as others that visitors to your website might have.

Additionally, you must have well-worded and, in the case of buttons, well-designed calls-to-action. This is where you directly ask the visitor to do something. Examples include:

  • Phone you
  • Complete a contact form
  • Send you an email
  • Add a product to a shopping cart
  • Buy a product

In summary, when looking for a company that offers website development services to develop your new online presence, make sure their focus isn’t on delivering a technically brilliant or heavily design-oriented website. Instead, their focus should be on things like the above to help make your business an online success.

10 Essential SEO Tips for Your Website

If you just build a website and do nothing in relation to SEO, it is unlikely many people will visit it. Here are 10 essential SEO tips that will increase your visibility in Google. This, in turn, will bring more traffic to your site.

1. Move your website to WordPress

There are lots of tools and platforms you can use to build a website. For most, however, the best option is WordPress. It is the most popular platform, it has powerful functionality, and it’s easy to use. Plus, it has great SEO plugins you can install – more of that later.

2. Optimise for mobile

When going through the process of getting a website designed, most people think about the desktop version first. This is not the way Google looks at your site, though. In addition, a significant proportion of your visitors will use mobile devices to browse and use your site. You should, therefore, concentrate on optimising for mobile first both in terms of appearance and functionality.

3. Fix errors

Google hates errors on websites so you should find them and fix them. One of the best tools you can use to do this is Google Webmaster Tools. It shows you what Google sees when it looks at your site, including the errors.

SEO

4. Do an SEO audit

The next stage is to run your website through an SEO audit service. There are many services available for this including Neil Patel’s SEO analyser and SEMrush, plus you can do a search on Google for alternatives. Most offer a free initial analysis that will give you enough information to work on. This includes information on your site’s keywords, backlinks, page load speed, and more.

5. Optimise your content

This step includes:

  • Installing Yoast on your website. It is an SEO plugin with features like checking the keyword density on a page, showing you how the page looks in Google, analysing the quality of writing on the page, and more. There is a premium version, but the free version has enough features to get you started.
  • Ensure the writing on your website is high-quality and error free. It is usually a good idea to use a professional proof reader, copywriter, or editor to do this for you.
  • Ensure the visuals on your website are fantastic. This includes adding infographics and making images personal to your business rather than using stock images.

SEO Tips

6. Create and submit a sitemap

The Yoast WordPress plugin will create this. You should then submit it to Google Webmaster Tools and to Bing. The sitemap helps search engines understand the content on your website.

7. Start blogging

A blog will bring more traffic to your website, plus it helps with SEO. For example, a blog will bring more long-tail search traffic to your site. It also helps with the following tips.

8. Submit content to RSS feeds

Google doesn’t take RSS feed submission into account but this tip can still help with SEO. By submitting your content to RSS feeds, more people will see it which will generate traffic as well as backlinks and follows on social media. Google does take these things into account.

9. Get Backlinks by guest blogging

Guest blogging on popular websites in your industry will bring additional traffic to your website. It also helps to increase your profile and reputation. Plus, guest blogging will generate additional backlinks to help with SEO.

10. Add a related posts section

Google looks at a number of factors in relation to your website. Generally speaking, it regards it as good when people who visit your website look at more than one page. Plus, the more time they spend on your site the better. Adding a related posts section helps keep people on your website for longer.

There is quite a bit in the above 10 tips and you might need help implementing them. They are all, however, important for SEO.