If you run a business in the building trade, your potential customers will use the internet when looking for the services you offer. This applies whether you are a building contractor, plumbing company, electrician, painting contractor, landscape designer, or any other company involved in the building trade.
This means you need a website, but to really stand out from the competition and catch the eye of potential customers, you need a website with the following nine elements. They are all important to include on building trade-related websites, so keep them in mind whenever you’re looking for website design in Auckland.
1. Go for a Modern, Clean Look
Customers looking for your services do not expect a cutting-edge website and futuristic design. Instead, all they want to know is whether or not you’re capable of completing the work, the experience you have in the industry, and why they should choose you. They also want to know if they can trust you.
The following points will help you give this information to potential customers, but it all starts with having a modern website with a clean and crisp appearance. Leave the bells-and-whistles to the media companies and tech start-ups.
2. Add a Separate Page for Each Main Service
There are two main reasons for adding a separate page for each main service you offer:
- Let’s you fully explain your experience, skills, and capabilities
- Gives Google more information about what your business does which can help the ranking of your website in Google search
So, if you’re a painting company, for example, you could have separate pages for interior and exterior painting.
3. Make Sure All Your Main Services Appear on Your Homepage
Even though you have services pages, make sure you include all your main services somewhere on your homepage. This will ensure you don’t lose anyone who quickly scans your homepage to check if you offer what they need.
4. Include Your Contact Details on Every Page
As a company in the building trade, you need customers to contact you. Only then can you arrange to quote for the project. Therefore, make it as easy as possible for them to do so. This means putting your contact details, ideally your phone number, on every page of your website.
5. Use Calls to Action on Every Page
You also need to explicitly tell people what you want them to do. As you want them to call you, ask them to do so with calls to action… on every page.
6. Use Attractive, Professional Images
There are two main types of image you can use on your website:
- Bespoke images created and owned by your business
- Generic stock images
Most websites for companies in the building trade have a combination of both.
In terms of the bespoke images you create, make sure they are as professional and attractive as possible. This means considering things like background, lighting, the appearance of people in the photos, and more.
7. Add Customer Testimonials
Customer testimonials alone won’t help you win new contracts from your website, but they do help build trust.
8. Add a Gallery Page
Again, a gallery page is unlikely to seal the deal on a new contract or project, but it does help potential customers get a better understanding of your capabilities. It also demonstrates that you are proud of the work you complete for customers.
9. Add Badges and Logos of Professional Organisations and Affiliations
Finally, add badges and logos of professional organisations and any relevant affiliations you have. Often, these appear in the footer of your website so they are always visible, although you may choose to include them on the homepage only.
Here’s one bonus tip to finish off – when looking for website design in Auckland and deciding on a company to build your new website, choose one with experience of creating websites for companies like yours.