10 Essential Elements for Your Website’s Homepage

Website homepages come in all types of design. For small businesses looking for professional website design in Auckland that delivers for their business, there are some essential elements that should be included on your homepage.

This is because your homepage must do multiple things. As a result, it is a unique page on your website. After all, other pages will have a specific focus:

  • Your product or services pages will talk about your products or services
  • Your about page will explain more about your business
  • Your contact page has your contact details

Your homepage, however, has to do some/all of these things and more.

It needs to introduce your business, demonstrate your capabilities, and show that others are happy with the products/services you offer, among other things.

9 Essential Elements for Website Homepages

1. Headings

You should have an attention-grabbing and informative main headline on your homepage. With the main headline, get to the point and use clear and simple language.

You should also have a sub-heading that contains more information. It should ideally focus on the pain points of your customers, not on your business.

2. Calls to Action

You should have a primary call to action high up on the homepage in a visible position.

Previous advice was to put this above the fold. However, this only applies to those people visiting your website on a computer as all your mobile visitors will still need to scroll before they get to the call to action.

As more and more people are now using mobile devices when searching for products or services, having calls to action above the fold is less important.

That said, the primary call to action on your homepage should still be in a prominent position and it should stand out.

You should then have secondary calls-to-action in addition to this.

3. Use Strong images, Including the Main Image

Don’t use simple or cheesy stock images on your homepage. Instead, use your own images or stock images that get attention and that showcase your brand.

4. Benefits of Your Business, Products, and/or Services

Don’t just tell people about your business. Focus on benefits to the customer instead.

5. Well-Written Text

There is a misconception that homepages should be practically free from text to make them look clean and modern. Text is important, however, both for user experience and for search engine optimisation.

Not only that, you can still add text that keeps the homepage clean-looking. Rather than making your homepage text-free, the text should be easy to read with straightforward language.

6. White Space

You don’t need to fill every part of your homepage as whitespace can actually improve its appearance and usability.

7. Social proof

Make sure you include testimonials from real customers talking about positive experiences they have had with your business.

8. Easy to Use Menu and Navigation

This is essential to make it easy for visitors to find the information they need.

9. Newsletter Signup Form

Not everyone who visits your website will become a customer. Therefore, you should try to get as much as possible from every visitor, rather than just letting them leave.

Often the best approach to achieve this is to ask visitors to sign up to your email list to receive your newsletter by adding a form on your homepage.

A better way, though, is to offer something free in return for the visitor signing up. A report or an eBook are good examples.

By including all these elements, you will enhance your homepage and improve your website’s overall ROI.

What is On site SEO?

On-site SEO involves optimising web pages to rank higher and gain more traffic in search engines. On-site SEO includes optimising the content and HTML source code of a webpage. Off-site SEO, on the other hand, involves optimising external links.

So, do you want your website SEO optimised to get more traffic from search engines?

If your answer is yes to the above question, you should consider optimising your website.

There are two factors to consider when it comes to optimising a website:

  • On-Site optimisation
  • Off-Site optimisation

Today I will focus only on the on-site element and will share basic information that impacts website optimisation.

The Domain Name
The domain name is an important part of on-site SEO. However, with Google’s EMD update, having an exact match domain name no longer matters a lot in SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users decide if the blog is the right one to get the information they are searching for or not.

The Meta Description
Another important component of on-site SEO is the meta description. This is a short overview of what the blog is all about. The statement that you input here will be used by search engines to describe your blog. This will also be the short statement that will appear in search results pages.

The meta description can heavily influence the search user’s decision on whether to check out your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.

Web Content
Web content is a key area that greatly matters in on-site optimisation. Quality and uniqueness of the post must be given due focus so each post must be unique. Ideally, it should not be published elsewhere so it is distinct to your site. Aside from that, it should contain highly valuable information and an eye-popping title that effectively grabs attention.

Internal Links
Another factor in on-site SEO is internal links as they must be properly placed. Each page should, ideally, have a link from another page or from the homepage. The internal link structure should also be flawless to ensure visitors can quickly and conveniently find the right pages relevant to their search.

Metatags
Metatags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in thesection of an HTML document.

Anchor Text
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.

Rick Media Files
Another important component of on-site SEO is rich media files. These are the relevant photos and videos included your web pages. These files further add value to your posts, while the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.

Loading Speed and Bounce Rate

Loading speed and bounce rate have little SEO value but they can add up to give you better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate and it can also cause some visitors to leave if the page loads too slowly.