Increase Your Traffic by Getting Your Website Added to Google News

Google News generates billions of clicks to publisher websites every month. Just think: what if you could get just a few thousand of those clicks to your website?

It would be great, wouldn’t it, but what if you are not a publisher or a news organisation? The truth is this in itself does not exclude you from inclusion in Google News. Whatever type of website you have, you can get into this high-potential Google platform if you follow the right steps and think the right way.

It takes daily effort, but if you believe Google News traffic is potentially beneficial to your business, you can do it. Here’s how.

You Must Publish News

There are several things you should consider when planning how to get your website included in Google News. In fact, Google itself publishes a long article on how to maximise your chances. At the top of the list, however, is you must publish news.

What does that mean, though? Here are some general guidelines:

Cover recent events – news organisations publish stories covering recent events. Generally, this excludes opinion articles, advice articles (like this one), or information articles (like reporting on the weather). In addition, while evergreen content is great for general SEO, it won’t work on Google News.

Publish original stories – copying content published by others will not work on Google News. This doesn’t mean you can’t write a story about a topic covered elsewhere. Instead, you must find your own angle, add new information, or move the story along in some way.

Write objectively – good news reporting is balanced so you should keep your articles as objective as possible.

Write the story well – this includes straightforward standards like getting the spelling and grammar correct. You should also structure your article like a news article. This means giving the main details of the story in the first paragraph and generally structuring the article throughout by giving the most important information first. As you might expect, there are lots of other standards you should learn to help you write good news articles including using an active voice and writing in the present tense. A good starting point to learn these standards is the Associated Press style guide.

Publish regularly – news organisations publish stories regularly so you should too. This means aiming for at least two per day.

Other Factors to Consider

If you feel you can meet the above requirements, here are some other things you should consider before applying for inclusion in Google News. They will increase your chances of approval and also help to maximise your traffic once your links start appearing.

Be honest and transparent with your readers – firstly, don’t mislead your readers about who is behind your website. You should also publish online and offline contact details, i.e. email addresses as well as a physical address and phone number.

Build credibility as an author – publish on websites other than your own to build up your author profile.

Follow the technical guidelines – this includes making sure the URLs of your stories are unique and permanent. Your articles must also be in HTML, i.e. Google News doesn’t index PDF documents or JavaScript content.

Write good headlines – include keywords and make sure the headline is informative to readers.

Make your website mobile responsive – this will help improve the visibility of your stories in Google News searches on mobile devices.

Once you have all the above in place, and you have checked your content does not breach any of Google’s general guidelines, you can apply to have your website included in Google News.

How To Promote Your Blog for Free

According to an article in the New York Times titled Blogs Falling in an Empty Forest, approximately 95% of blogs fail due to a lack of readership.

Luckily, I have grown one of my blogs into 50,000+ monthly visitors. I have tried every method on the internet and am still exploring more. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing, and starting all over again.

This article contains unique and practical ways to promote a blog and get traffic. I hope this guide will help you unleash the true potential of your blog.

Article Frequency

One of the best ways to get traffic is by publishing more articles. Research from HubSpot shows that a website that publishes 16+ articles a month will get more traffic than a website that publishes five articles a month.

Even the popular internet marketer and blogger Neil Patel has revealed that his traffic grew from 46,134 to 59,787 when he increased the article frequency on his site from one to two articles per week.

It is proven in research that publishing more articles will always result in more traffic. Therefore, increase your article frequency today and you will see a significant increase in traffic – guaranteed.

Longer Content

Research by serpIQ shows that Google ranks content that has 2,000 words better than content with fewer words.

This is another reason why Neil Patel’s articles get lots of traffic – he writes detailed articles. His average article ranges from 4,000 to 8,000 words.

Email List

Email is one of the top sources of traffic for most blogs. If you haven’t started building an email list, you should start now. Go to Mail Chimp and start building subscribers.

Guest Blog

Another proven method to grow traffic is by writing for other people’s blogs. For instance, you can choose a blog which is bigger than yours and write an article for it. The other blog will probably have a bio section as part of the guest post where you can include a link to your website. This can bring a lot of traffic.

Search Engines

Search engines such as Google, Bing, and Yahoo are the number one source of traffic for most established blogs. So, it is extremely important to follow good SEO practices on your website and optimise each article for a specific keyword.

Comment on Other Blogs

The right comment on a highly authoritative blog can send you lots of traffic. You should identify the top blogs in your niche and start interacting and commenting on them on a regular basis. This will get the blogger and members of his/her community to notice you and visit your blog, leading to more traffic to your website. You might even get a link or an invitation to guest blog out of your efforts.

Develop a Blogger Outreach Plan

Many bloggers fail to get traffic because they take a passive approach to blogging. If you simply publish your article, rest, and then wait for the traffic to come, nothing will happen.

For every article you publish, make sure you have a solid blogger outreach plan. To do this, compile a list of dozens of relevant bloggers that you can email your article to, asking them to share it or link to it. This article is a good place to learn how to do blogger outreach.

It is recommended you follow all these points to guarantee the success of your blog. Other methods can also contribute to more growth.