Google News generates billions of clicks to publisher websites every month. Just think: what if you could get just a few thousand of those clicks to your website?
It would be great, wouldn’t it, but what if you are not a publisher or a news organisation? The truth is this in itself does not exclude you from inclusion in Google News. Whatever type of website you have, you can get into this high-potential Google platform if you follow the right steps and think the right way.
It takes daily effort, but if you believe Google News traffic is potentially beneficial to your business, you can do it. Here’s how.
You Must Publish News
There are several things you should consider when planning how to get your website included in Google News. In fact, Google itself publishes a long article on how to maximise your chances. At the top of the list, however, is you must publish news.
What does that mean, though? Here are some general guidelines:
Cover recent events – news organisations publish stories covering recent events. Generally, this excludes opinion articles, advice articles (like this one), or information articles (like reporting on the weather). In addition, while evergreen content is great for general SEO, it won’t work on Google News.
Publish original stories – copying content published by others will not work on Google News. This doesn’t mean you can’t write a story about a topic covered elsewhere. Instead, you must find your own angle, add new information, or move the story along in some way.
Write objectively – good news reporting is balanced so you should keep your articles as objective as possible.
Write the story well – this includes straightforward standards like getting the spelling and grammar correct. You should also structure your article like a news article. This means giving the main details of the story in the first paragraph and generally structuring the article throughout by giving the most important information first. As you might expect, there are lots of other standards you should learn to help you write good news articles including using an active voice and writing in the present tense. A good starting point to learn these standards is the Associated Press style guide.
Publish regularly – news organisations publish stories regularly so you should too. This means aiming for at least two per day.
Other Factors to Consider
If you feel you can meet the above requirements, here are some other things you should consider before applying for inclusion in Google News. They will increase your chances of approval and also help to maximise your traffic once your links start appearing.
Be honest and transparent with your readers – firstly, don’t mislead your readers about who is behind your website. You should also publish online and offline contact details, i.e. email addresses as well as a physical address and phone number.
Build credibility as an author – publish on websites other than your own to build up your author profile.
Write good headlines – include keywords and make sure the headline is informative to readers.
Make your website mobile responsive – this will help improve the visibility of your stories in Google News searches on mobile devices.