Getting the Best from Your Relationship with an SEO Agency

Developing a successful and fruitful agency-client relationship is a two-way effort which takes time. Therefore, it is important to work cohesively together and to share the same vision.

The relationship between your company and an SEO agency in Auckland is a business relationship, so, like all business relationships, it can get complicated. After all, you are paying for a service and your company’s earning potential is on the line. With this, there are many pitfalls which can cause trouble for both parties. This particularly applies when you use an SEO agency that doesn’t have a proven track record of success.

There are a few key ways that the client-agency relationship can come under pressure, and there are many ways to get out of this rut when it happens. These issues are more common where companies do not understand SEO. After all, you hire an SEO agency to get access to their expert services.

When trying to get the best out of your agency-client relationship, try to look at yourself from the agency’s perspective; what would you be looking for in a client if you were them?

When you do this, you will get the best results for your website and your business.

Communication is Key

At the start of your client-agency relationship, you should draw up a communications plan or structure. This should include:

  • The reports and other information you expect to receive as well as when you will receive them
  • Who is your day-to-day contact and how do you get in touch with them
  • Who is managing your account and how do you get in touch with them
  • How often will meetings take place and how will they happen, i.e. in person, by telephone, by conference call, by Skype, etc

By having a communication plan or agreement in place, your expectations are set which helps avoid issues in the future.

Managing Expectations

One issue that can occur when working with an SEO agency in Auckland is diverging expectations. In other words, what you think the SEO agency will do for your website and the reality.

Often this divergence occurs because there are so many dodgy SEO providers who promise the sun, moon, and stars to Kiwi businesses, often for $100 or less. Put simply, if it was that easy, everyone would do it.

So, don’t expect a guaranteed top spot on Google, particularly if it means dislodging one of the Internet’s giants in order to achieve it (taking on Amazon, for example). Similarly, be very cautious of any company offering you this result.

So, what is a realistic expectation? Here are some performance indicators you should use:

  • Your website should achieve better rankings over a consistent period of time than it did before
  • Traffic to your website should increase
  • Conversions should increase too

Five Simple Ways to Get the Most from Your Client-Agency Relationship

Building relationships is never easy. However, there are a few key considerations which you should keep in mind when trying to build a professional relationship with an SEO agency. You probably won’t be surprised to learn it’s a lot different to building a casual one!

1. Stay in Touch

Adding on to the communication point above, it is important to stay in regular contact with your SEO agency. Yes, you’re busy – that’s understandable – but if an SEO agency doesn’t get input from you for weeks or even months on end, and you are not properly reviewing your SEO reports, it’s hard for them to move forward.

Therefore, it is important to respond to all communications from your SEO agency and properly review any reports they send you. If you don’t do this, you run the risk of slowing down progress or missing opportunities.

Don’t Overdo It, Though

A good SEO agency in Auckland will always keep you updated, so it shouldn’t be necessary for you to keep dropping in on them for more information or updates. In fact, it can be detrimental to progress.

You hired them to do a job and you should let them get on with it. This will allow them to spend more time on your project and less time on the phone or responding to emails.

Most SEO agencies send monthly reports which have all the information you need about your SEO campaign.

Open Up About Your Business

Your SEO agency needs to understand your business in as much detail as possible. This means you need to open up about it in as much detail as you can. The more information you divulge, the better placed they will be to help you achieve the best possible results.

Reputable SEO agencies are open about their strategies and what they are doing to improve your site’s rankings, meaning you are always in-the-know. That said, your SEO agency should be in-the-know too.

Treat Your Agency Like It Is a Part Your Team

If you treat your SEO agency like it is a member of your team, you should see better results.

Examples of this include involving the SEO agency in the day-to-day decision-making process of anything that has an impact on your website or overall digital marketing strategy.

Report Back to the Agency

Do you feel you’re not getting value for money? Are you finding it difficult to determine whether you are really seeing results? Sometimes, it can be difficult to figure out if you are making progress, even when there is progress. So, never be afraid to ask the question.

Remember, though, that marketing does not happen overnight. Instead, it is a long-term process that can take many months before you will see substantial results. The payback is those results will also last for the long-term.

Although you do need to be patient and let your SEO agency do what they are good at, it is also important that they know when you are dissatisfied or confused so they can change up their strategies or clear things up for you.

Getting Results

Hiring an SEO agency is a huge step for any business, especially new start-ups. It is, therefore, important you work hard to develop a fruitful professional relationship which has the potential to deliver the results you want.

This relationship is not a one-way street, however, as it requires input from both parties. Any good SEO agency in Auckland will know this.

A Website Designed To Look Good Or Designed To Get Leads?

In today’s fast-paced world, every business or individual has a basic website. Sadly, most of these websites are poorly designed or not focused on lead generation. These types of website are not going to help your business or your reputation.

So, the first question that comes to mind is: should your website focus on design or leads?

My website looks great but I am not generating enough sales

Studies of user behaviour by ImpleMedia have found that first impressions are 94% design-related. So, website design is important but if it is not generating sales or revenue then the design is of no use. We usually hear from customers that they want a fresh look for their website. If that is the only requirement there are many cheap solutions available. However, if you want to invest in a website to boost your business, the website should focus on generating leads and converting sales. For example, avoiding website designs that are too complex as they often turn visitors away. In fact, this is one of the reasons some incredibly good-looking websites fail to deliver sales.

Your website should focus on leads, not design

Investing in a well-designed website that builds interest and converts leads is a great way to boost your business. Therefore, your website must be designed correctly so it attracts more leads for your business.

According to research by Peep Laja, the founder of ConversionXL, it takes about 50 milliseconds for visitors to determine whether they like your website and will stay, or don’t like it and will leave. So, the first impression of your website matters. From the first impression, your visitors should immediately know that what they are looking for is likely to be on your website. In order to do that, let’s take a look at the tactics you can use on your website to get leads:

Offers
Include offers like downloadable eBooks, guides, and checklists on your website. Videos are also a great way to engage customers.

Smart CTAs
Place Calls-To-Action (CTAs) in strategic locations throughout your website. For example, they can be installed as a sidebar ad where the customer can fill out their contact information. This is a great way to generate leads when you have people looking to find out more information about your products or services.

Smart Content
Smart content provides the buyer with relevant content based on their interests or the stage they are at in the buying cycle. Smart content best practice is to move your website to a content management system so you can update the content on a daily basis. Also, writing a blog at least twice a week can help attract more traffic.

Layout
The layout of your website is also critical to generating more leads. The right layout means the correct placement of content. This will help your visitors to concentrate on the areas that will help them the most. Some of the tips that you should keep in mind include:

  • Always keep your message simple and to the point.
  • Place CTAs strategically throughout your site.
  • Place CTAs on all pages.
  • Use social proof like client lists or testimonials.
  • Don’t forget to include graphics where appropriate. Otherwise, your website will bore your visitors.

Landing Pages
Landing pages are the last point of contact before a visitor fills out a form. They should use the same design as the rest of the pages with a few differences. Things you should keep in mind when designing landing pages include:

  • Keep the layout of the landing page simple
  • Don’t include the top navigation to reduce distractions
  • Use short forms to gather contact information
  • Make the form button text more creative than “Submit”. For example, use phrases like “Get Your eBook” or “Free Mock-up”
  • Keep content on the right but keep it short
  • Use appealing visuals