Top 7 Onsite SEO Factors to Optimise

There are lots of things you can do to optimise your website for Google. In fact, you could work on your website full-time for the next month and probably not get through the full list. Therefore, the best approach is to focus on the most important onsite SEO factors to optimise. Here are our top seven.

1. Optimise for Mobile

The starting point is to make sure you have a fully responsive and optimised site on mobile. For several years now, Google has been shifting its focus towards mobile as it sees its users increasingly turn to mobile devices. One of the latest developments is mobile-first indexing.

These changes in the way Google works means having a mobile website is now essential, plus it must be fully optimised. The best advice is to concentrate on getting the mobile version of your website right as a priority.

2. Optimise Headlines

The headlines on your pages are crucial to onsite SEO. Here are some things you should check:

  • The main headlines of your pages should be in h1 tags
  • Use h2 tags for subheadings in the page
  • Add keywords to headlines and use those keywords as close to the start of headlines as possible
  • Ensure your headlines are the right length

Following on from the last point in the list above, what is the right length and why is it important? When Google displays your website on a search results page, it uses the H1 tag. It only gives this tag a limited number of characters, however – about 70.

If you don’t keep your headline to within 70 characters, Google will cut it, replacing the end with ellipses (…). This can impact click-through rate as users cannot see the full headline.

3. Optimise Content

The next thing you should look at is the content on the pages of your website. Here are the main things you should focus on:

  • You should include the main keyword for the page in the first paragraph, ideally in the first sentence.
  • You should also make sure there is sufficient content on the page, although how much will depend on the topic of the page and its function.
  • Make the content easy to read too. You can do this by using short sentences, short paragraphs, frequent subheadings, bullet point lists, numbered lists, and everyday language.

4. Add Internal Links

Internal links to other pages on your website help users find the information they need. This can also help build your brand as the user will get a better understanding of your knowledge and skills.

Internal links help Google better understand the content on your website too.

5. Add Outbound Links

It might sound counterintuitive to include links on your website that send people away, but outbound links do help with SEO. They make your content more credible both from a user’s perspective and from Google’s. They also help Google get a better understanding of what your content is about

6. Optimise Images

Optimising images is another essential element you should focus on. Firstly, make sure your images are high-quality, unique, and relevant. You should also make sure you use an appropriate filename. This can be the headline of the page, or it can be a filename that describes when the image is about.

You should also add alt text to your images as alt text helps Google understand them.

7. Optimise the Speed of Your Website

The final tip is to optimise the speed of your website. Google has been obsessed with speed from day one. Just look at the top of any search results page – it tells you how many pages it checked in its index as well as how long it took it to do that check.

According to Google, the speed of the mobile version of your site is particularly important.

Start by checking the speed of your site using Google’s PageSpeed Insights tool. It will give you tips on areas that require improvement.

By focusing on these seven areas, you will improve the onsite SEO of your website.

What is On site SEO?

On-site SEO involves optimising web pages to rank higher and gain more traffic in search engines. On-site SEO includes optimising the content and HTML source code of a webpage. Off-site SEO, on the other hand, involves optimising external links.

So, do you want your website SEO optimised to get more traffic from search engines?

If your answer is yes to the above question, you should consider optimising your website.

There are two factors to consider when it comes to optimising a website:

  • On-Site optimisation
  • Off-Site optimisation

Today I will focus only on the on-site element and will share basic information that impacts website optimisation.

The Domain Name
The domain name is an important part of on-site SEO. However, with Google’s EMD update, having an exact match domain name no longer matters a lot in SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users decide if the blog is the right one to get the information they are searching for or not.

The Meta Description
Another important component of on-site SEO is the meta description. This is a short overview of what the blog is all about. The statement that you input here will be used by search engines to describe your blog. This will also be the short statement that will appear in search results pages.

The meta description can heavily influence the search user’s decision on whether to check out your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.

Web Content
Web content is a key area that greatly matters in on-site optimisation. Quality and uniqueness of the post must be given due focus so each post must be unique. Ideally, it should not be published elsewhere so it is distinct to your site. Aside from that, it should contain highly valuable information and an eye-popping title that effectively grabs attention.

Internal Links
Another factor in on-site SEO is internal links as they must be properly placed. Each page should, ideally, have a link from another page or from the homepage. The internal link structure should also be flawless to ensure visitors can quickly and conveniently find the right pages relevant to their search.

Metatags
Metatags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in thesection of an HTML document.

Anchor Text
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.

Rick Media Files
Another important component of on-site SEO is rich media files. These are the relevant photos and videos included your web pages. These files further add value to your posts, while the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.

Loading Speed and Bounce Rate

Loading speed and bounce rate have little SEO value but they can add up to give you better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate and it can also cause some visitors to leave if the page loads too slowly.