Things to keep in Mind While Hiring an SEO Company

Google search presents significant opportunities for your business as it can bring leads and customers to your website. Maximising the results you get from this free traffic source, however, requires SEO – Search Engine Optimisation. That means hiring an SEO company to provide you with SEO management services.

Here’s what you should think about when hiring an SEO company.

SEO Company Rankings

The first thing you should do is check the SEO company’s rankings in Google. To do this, simply do a few searches for SEO services, varying the keyword you use. If the SEO company doesn’t appear on page one of the search results page, ideally close to the top of the page, you should be concerned.

After all, if they can’t SEO their own company, how are they going to manage with yours.

SEO Company Experience

You should also look at the SEO company’s experience. SEO is a constantly evolving topic, so the more experience the company has, the better. The best situation is where the agency has experience in your industry.

Promises

Promises are another important thing to consider as they are so prevalent in the SEO industry. All too often, SEO “experts” will promise to get you to page one or to the top spot of Google. This is dishonest and potentially dangerous for two main reasons:

  • No SEO company or expert can dictate anything to Google, so there is no way of making these types of promises honestly.
  • While it is possible to use dodgy SEO tactics to give a website a boost, that boost will be temporary. Plus, you will probably end up in a worse position than you started once the effects of the temporary boost wear off.

So, if you want SEO services that will deliver for your business over the medium and long-term, avoid any SEO company that makes over the top promises.

Local Search Knowledge and Experience

If you are a local business, local SEO is probably going to be just as important, if not more important, than regular SEO. So, check whether the company has local search knowledge and experience.

Techniques that Will Be Used

SEO agencies can use a vast range of techniques on your website. As mentioned above, however, some are dodgy, and they can get your website penalised by Google. So, ask the SEO company what techniques they plan to use to make sure they are all above board.

Communication

Finally, find out the level of communication you will get from the SEO company. This should include regular reports on the actions and practical steps they have taken to SEO your website, as well as reports showing the results achieved.

Choosing a Search Engine Optimisation Company

The SEO company you choose should be in it for the long-run with your business. Of course, this doesn’t mean you need to sign a long-term contract, but knowing the company is committed to the long-term success of your business will help you make the right decision. Any company that has this commitment will meet the criteria in the points above.

Uncovering the Lies So-Called SEO Experts Tell

Lies So-Called SEO Experts Tell You

So, you’ve received an email or seen an ad from someone calling themselves an SEO expert telling you how much they can help your business. Maybe you are searching for SEO services and see similar claims on websites. How can you tell which claims are real and what are downright lies? Below are the main lies that so-called SEO experts use to get your business.

Lie 1: “I’ll get you to the first page of Google” or “I’ll get you to number one in Google”

Google and only Google knows where it will rank websites. There isn’t any SEO professional in the world, expert or otherwise, who can predict with accuracy what they will achieve. This particularly applies to long-term results and competitive industries.

Lie 2: “I can rank any industry and any product”

Nope, this isn’t true either. The world of Google search for some industries is incredibly competitive. If you are in one of those industries you will be up against competitors with huge SEO and marketing budgets. Their size, reputation, and industry authority alone is likely to be more appealing to Google than your website, and there is little any SEO expert can do about that.

Lie 3: “SEO is the only digital marketing strategy you need”

Again, not true. Even before SEO, honest and successful marketing strategists would advise the use of multiple marketing channels to get the best results. This applies in the digital world as much as the offline world. Also, Google is a business. It wants you to spend money on advertising – SEO is not the only show in town.

Lie 4: “SEO is complex”

Usually so-called SEO experts say this because they don’t want to explain what they are really doing with your money. This is normally because they are not doing very much and/or what they are doing is unethical. Of course, SEO is not easy, but anyone willing to spend a couple of hours reading the basics will have sufficient knowledge to understand an SEO strategy. If the person you’re speaking to won’t give you details because it’s “too complex”, go somewhere else.

Lie 5: “I understand Google’s algorithm”

Unless they work in Google, this isn’t true. Even SEO’s foremost authorities openly say they do not know exactly how the algorithm works. When a one-man-band operating from a small office in Auckland says he does, you can safely assume it’s not true.

Lie 6: “Getting lots of links is all you need to rank”

Links are good, but only good quality ones. Link building should be a natural process that happens consistently over time. Link spamming to get you “lots of links” will only result in a Google penalty.

SEO expert

Lie 7: “Some duplicate content is okay”

Google representatives have said repeatedly that the algorithm doesn’t like duplicate content. It is never okay.

Lie 8: “Everything is about keywords”

Like links, keywords are important, but they are not everything. Keyword stuffing, focussing only on keywords, and using keywords in an unnatural way will not get you anywhere – and may also get you a penalty.

Lie 9: “Quantity is better than quality”

Quality links and quality content is always beat than quantity. Remember, one of Google’s main pieces of advice when thinking about SEO is that you should focus on user experience. That means quality wins every time.

Getting the Right SEO Help

Getting someone to do SEO for your website is not always easy. The first step, however, is to avoid anyone who tells any of the above lies.