You have a vision, you have a plan to make that vision into a reality, and you’re ready to invest in your very own custom-built website by getting a web developer in Auckland. This is a huge step for your growing business, one that is absolutely necessary for you to compete in today’s digital marketplace.
But you’ve heard horror stories about others who hired web developers only to get a site that crashes, bugs out, or that never stands a chance of ranking on Google.
How can you make sure this doesn’t happen to you? How can you guarantee you’re going to get a high-quality website that will give you a good ROI?
We’re here to help. We’ve gathered a list of the top nine mistakes to watch out for when looking for a web developer in Auckland. By being aware of these pitfalls and knowing how to avoid them, you’ll be well on your way to your perfect website.
1. Paying Upfront
If your prospective developer asks you to pay for the entire project upfront, watch out. Once they’ve got your money, there’s no telling what they’ll do next – whether they’ll skimp out on the quality, take forever and a day to finish, or even completely blow you off.
A reputable developer will take a deposit at the beginning, usually between 25 percent and 50 percent. They will then make payments on a pre-agreed schedule for the remainder of the project.
2. Not Getting Referrals
Sure, that developer might have plenty of anonymous testimonials on their website, but the only way you can truly confirm the quality of their work is by getting in touch with their past clients. If the developer refuses to give you their contact info, then you’re probably better off with someone else.
It is even better if you already know any of the companies the website developer lists on their portfolio page. Get in touch with them to get their opinion on the experience.
3. Not Ensuring Mobile and Tablet Capability
Some web developers in Auckland will focus their efforts on creating a website that works for desktop computers. Sometimes, this is all they will build, ignoring mobile and tablet users completely. This is a no-go if you want to be successful on today’s internet.
To reach as many visitors and potential customers as possible, you need to make sure your visitors can access your site on all their devices. Therefore, check to make sure your developer gives enough attention to the mobile version of your website. In many situations, focusing on mobile first is the best approach.
4. No Background in SEO
Your developer doesn’t need to be an SEO wizard. That said, if you want the chance of ranking as high as possible, potentially reaching the front page of Google, then your developer should at least have a working knowledge.
After all, search engines are one of the main ways you’re going to generate traffic to your website. So, don’t shell out before you can guarantee your developer is up to snuff when it comes to SEO.
Of course, the ideal situation is to get a website developer who also offers SEO services. This is an indication they truly understand what is involved in making a website rank highly.
5. Going for the First Option
Hiring a web developer in Auckland is a big deal. Would you buy the first car or house that you came across? The same principle applies here: you need to get quotes from at least three web developers in Auckland before you decide to hire one.
This will allow you to compare their services, their expertise, their turnaround times, and their prices.
It can be hard to know what to expect before you start, so approach a variety of developers with your project. Let them know exactly what you are looking for and get as many details as you can from them, so you can make an informed decision.
6. Not Using a Content Management System (CMS)
A content management system, or CMS, will allow you to easily make changes to the website with a straightforward user interface. This means you’ll be able to keep your site up to date without having to hire another web developer.
Therefore, make sure the web developer you choose plans to build your website using a CMS.
The most popular and powerful CMS in use today is WordPress. It has an interface that is easy to use for the average person. This means you don’t have to be a tech person to run your website on a day-to-day basis.
7. Paying Too Little or Too Much
The adage “you get what you pay for” definitely applies when hiring a web developer. If you go for the cheapest available option, you can’t expect your site to work the way you want, especially if it attracts high volumes of traffic.
Think of it like buying a watch. Sure, you don’t need a Rolex to have a reliable wristwatch, but if you buy the cheapest piece of junk around then it’s going to break in no time.
The same is true for a web developer. Good web developers in Auckland charge a fair price for the level of skill, knowledge, and expertise that will go into developing your new website. It doesn’t need to cost the earth, but to get the best results, avoid cheap alternatives as they will always cost you in the long run.
8. Not Guaranteeing Volume
One big issue we hear about time and time again is a new website crashing because of traffic volumes. The client will then call their developer, who quickly starts to blame the hosting company. They do this because it can be difficult and time-consuming for the average business owner to prove the problem is actually with the developer.
Therefore, this point follows on from the previous one – you need to get a website developer who knows what they’re doing. Good website developers in Auckland will ensure your website is capable of handling whatever traffic you need, they will discuss this with you in advance, and they won’t shirk their responsibilities.
9. Finding a Deal that’s Too Good to be True
This is especially true if you’re hiring a developer over the internet, although it is always an essential point to remember. Therefore, go with your gut and if it sounds too good to be true, then it probably is. Also, watch out for scammers and always make sure you choose a reputable developer.
By keeping these tips in mind, you will have a much greater chance of getting the right web developer in Auckland.