How Adding a Blog to Your Website Will Help You Get Sales

Adding a blog to your website may seem like a daunting task. Even when you get through the technical part of creating a blog section, how are you going to write content to keep it regularly updated?

Add this to the fact that many people find it hard to identify a tangible return on investment from adding a blog to their website. As a result, they don’t.

Even when people do, they don’t know where to look to see how the blog is benefiting their business. The blog section then becomes neglected.

The reality, however, is that adding a blog to your website and keeping it regularly updated will get you sales. Therefore, you will get a return on investment from having a blog on your website.

The Blogging Strategy

Blogs give Google more content to evaluate when looking at your website. The result is that Google will add your website (via the blog page) to the search results pages of more keywords. In addition, many of those keywords will be longtail keywords where people are looking for very specific information. These keywords usually have little competition, so it is easy to rank in a high position.

For keywords that are more competitive, there are things you can do to help you move up the rankings:

  1. Wait – older content typically ranks higher in Google than brand new content. So, wait it out a bit.
  2. Keep it up-to-date – you must keep the content up-to-date, however. This ensures Google knows the blog is not only well-aged but is also fresh. For example, let’s say you write a blog with the title Top 10 tips for Buying a Diamond Engagement Ring. The longer it stays published the better, so long as you go back to it regularly to update it with new information and to remove anything that has become obsolete.
  3. Promote the blog – the next thing you need is links. There are lots of strategies you can use to achieve this, some of which can be quite expensive and/or time-consuming. There are some simple things you can do, however. This includes sharing the blogs you publish on social media as well as in your email marketing campaigns (if you don’t use social media or email marketing, you should consider starting).

How the Above Blogging Strategy Gets You Sales

When you do all the above, your website will:

  • Appear in Google for a greater number of keywords
  • Appear in a higher position for those keywords

Three main things will result from this:

  1. More people will see your brand on Google
  2. More people will visit your website
  3. Your reputation in the industry will be enhanced

This, in turn, will lead to customers thinking of you when they are making a buying decision. After all, they will already have had an interaction with your brand. They could do this immediately after doing the Google search and reading your blog, or it can happen hours, days, weeks, or months later.

It’s a simple equation – more of the right type of person visiting your website will increase your sales.

So, speak to Kiwi Website Design today about getting a blog added to your website or full SEO Services.

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google’s search results. Although it is not easy to get to the top unless you are Wikipedia or the BBC, it is still possible. You can do it if you stay consistent and take it seriously.

In this article, we will look at eight steps to rank higher for a keyword in Google’s search engine.

Step 1: Basics
The most important thing is you need a strong website which follows SEO good practice and has external links. Secondly, it is useful to have an audience on social networking websites, such as Facebook and Twitter, where you can share content.

Step 2: Keyword Research
You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalise your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition
After choosing a target keyword for your website, do a search on Google to see your competitor’s websites. Check the following:

  • The domains and URLs – how many domains and URLs have the exact keyword?
  • The titles – how do the title tags incorporate the keyword?
  • The type of content – do they have product pages, blog posts, videos, etc?
  • The authority of those sites – use third-party SEO analysers to check the domain age and source of backlinks.

In order to beat your competitors, you need to do better than them. Therefore, try to do more and better on your website.

Step 4: Long Tail Keywords
It is recommended you target long tail keywords as they are easier for searchers to find. Try to be more specific and keep one page for one specific keyword.

Step 5: Content
The next part of the plan is to make sure you have quality content on your website. Quality with quantity will do the job. Plan your keywords on each page including on blog posts, product pages, and videos.

Step 6: Optimise the Keyword on Every Page
Optimise your content while you create it. Use the targeted keyword in the page title, headline, body text, URL, meta description, meta keywords, and even in image titles and alt attributes.

Step 7: Promote
When your website is all set, it is time to promote it. Share your content on social media pages and use social buttons on your website to make it easy for readers to share.

You should also build links to your content – strong links makes it easy for Google to crawl.

Step 8: Analyse
Use free third-party SEO analysers to make sure your website follows all good SEO practices. Find out which points are missed and which sections need improvement. You should also check keyword rankings manually. Use analytics tools to see which keywords are performing well and which keywords need improvement.

This process is time-consuming and requires patience and constant improvement. There are no shortcuts but, whatever your business is, you can make this work for you.