Great Website Design –the Key Component of Online Success

Whether you sell products online or not, you can find new customers for your business using online marketing. There are lots of marketing channels you can use to reach and convert those customers. Central to your success in achieving this objective, however, is your website, so it needs to be as good as possible. What is great website design in Auckland, though?

Focus on the Goal

There are lots of technical, structural, and design elements that make up a website. The most important thing to remember, however, is that every decision taken when designing your website must be focused on making your online marketing efforts a success.

This applies to the colours you choose, the content you include, the design of the navigation, etc. Everything must have the right focus.

This might sound like a straightforward approach, but when looking for website design in Auckland, you’ll encounter a lot of designers whose objectives won’t be in line with yours.

So, here’s the first tip – make sure you get a website designer who understands how to develop websites that generate leads and/or sales.

Here are some pointers to help you determine if a website designer has your online success in mind.

Usability and Navigation

This is a huge topic, but the main points to consider are:

  • Is the website super easy to use? For example, there shouldn’t be any requirement for pointers or tips as everything should be self-explanatory.
  • Does the structure of the content and the design of the navigation make it quick and easy for users to find what they are looking for? Ideally, they should be able to find what they need in one or two clicks.
  • Does the website work on mobile devices and is it as easy to use on mobile as it is on desktop? For example, are the buttons as easy to tap on with a finger as they are to click on with a mouse?
  • Are key sections of your website smooth and fully functional? Contact forms and checkout processes are two of the most important as these are the sections that will help you generate sales.

Appealing to Your Audience

As well as having good navigation and an easy to use website, your website should also be appealing to your audience. It should be modern too, so it looks fresh and up-to-date.

Content and Calls to Action

The content on your website – the text, images, and video – should be focused on your customers. Specifically, it should answer questions that a user will have when they visit your website.

Here are some examples of the questions that visitors might have:

  • “Does this company understand what I need/the problem I have, and do they have a solution?”
  • “Does this company have experience delivering similar solutions, i.e. will they be able to deliver on their promises?”
  • “Do I trust this company?Do they have a good reputation in the industry?”

The content on your website should answer these questions as well as others that visitors to your website might have.

Additionally, you must have well-worded and, in the case of buttons, well-designed calls-to-action. This is where you directly ask the visitor to do something. Examples include:

  • Phone you
  • Complete a contact form
  • Send you an email
  • Add a product to a shopping cart
  • Buy a product

In summary, when looking for a company that offers website design in Auckland to develop your new online presence, make sure their focus isn’t on delivering a technically brilliant or heavily design-oriented website. Instead, their focus should be on things like the above to help make your business a success online.

3 Reasons Why WordPress Is Such a Popular Platform for Building Websites

A simple Google search for the best website platforms will return names like Shopify, WIX, Weebly, WordPress, and more. However, if you’re looking for a list ordered by popularity, WordPress will always come on top.

As it turns out, 23 percent of the top 10,000 websites in the world use WordPress. In addition, more and more businesses consider it every day as the go-to platform for their needs.

So, how did a blogging platform become the number one choice for business websites in New Zealand and elsewhere in the world? Let’s have a look at why WordPress is so popular.

1. It’s Free and Constantly Updated

Despite being one of the most popular CMS (Content Management Systems) out there, the WordPress platform is free to download. In addition, all WordPress users get full access to feature and security updates.

Furthermore, WordPress is open-source. This means developers from all over the world can work on improving the platform, plus there is a strong community supporting the entire project. This gives users access to plenty of information, tools, tutorials, and other valuable elements that you can’t find for free (or at all) with other platforms.

There are also tens of thousands of WordPress plugins available to enhance the functionality of your website, as well as themes to customise the appearance.

What does this all mean to you? After all, most of the above is more relevant to your website developer than you.

The above is important, however, as it means your website developer doesn’t have to code the website from scratch. Instead, they use WordPress as the basis for the code, plus they can also customise plugins and themes. This reduces development times and costs.

In addition, the strength of the WordPress CMS and community means it is a robust platform to build your website on.

2. The Platform is Highly Flexible

Back in 2003, when WordPress was first released, it was a blogging platform. However, the CMS evolved in the last 15 years and, nowadays, is a fully-grown online system that allows users to create any type of website they want.

For instance, WordPress can be used for business brochure websites, portfolio sites, e-commerce websites, membership websites, business presentation pages, galleries, blogs, personal sites, and a lot more.

One of the secrets to its success is the clean, easy to use, and simple interface that can then be transformed using themes and plugins.

3: You Are in Control

There’s nothing more frustrating than working with a framework that doesn’t allow full freedom. This is one of the reasons why the WordPress platform is more popular than website builders such as WIX, Squarespace, or Weebly.

Plus, while a lot of website builders claim to be free, most are not. For example, many offer a built-in eCommerce system while not allowing in-depth customisation or expansion unless you buy expensive plugins (and sometimes not at all). Also, many have fixed hosting, which may not be the best option for your needs.

There’s also the problem of code editing with website builders as you don’t have access to all the files.

Speaking of code, website builders don’t all use the standard combination of HTML5, JavaScript, CSS, and/or PHP. Some platforms use unique languages instead, that can only be understood by someone specialised in working with the platform. This is yet another example of website builders being difficult to customise.

You have none of these problems with WordPress, however.

In Conclusion

Overall, WordPress is a platform that gives you and your website developer in Auckland the freedom to create any type of site. It will also give you the foundation you need to get your website launched and improve your online reach.

The Importance of Page Titles and Meta Descriptions in Website Design

A crucial part of all good website design is Search Engine Optimisation (SEO). More specifically, a good website designer will put the right SEO foundation in place, so you can improve or maintain your website’s position on Google search results pages.

Two important components of SEO in website design which are often overlooked, however, are page titles and meta descriptions. When a website designer doesn’t place enough emphasis on them, you end up with auto-generated versions that will not deliver for your business.

This is despite the fact that page titles and meta descriptions play a huge role in the success of your website in Google search, not least because page titles are one of the search giant’s key ranking factors.

When getting a new website designed, here’s what you need to know about page titles and meta descriptions.

The Role of Page Titles and Meta Descriptions in SEO

In technical terms, page titles are an HTML element – or tag – which lets Google and other search engines know the title of a webpage. If you’re writing a blog entry, it is the title of the blog. If you are writing copy for your sales page, it is the title of your sales page.

It is important to remember, however, that when we discuss page titles, we are not talking about headings. Headings use header tags (H1, H2, etc) and they are completely different things.

Page titles go in the middle of <title></title> HTML tags. While that is technical, it is important as Google uses page titles to help it understand the content of the page. If you don’t use the correct HTML tag, it can’t do this.

You can see page titles on every search results page – they are the clickable headline for each search result. Therefore, page titles are important for SEO and user experience. As a result, page titles should be a concise and accurate reflection of the content on the page.

Meta descriptions, on the other hand, are short descriptions which summarise the content of your page for the benefit of search engines and the end-user. While meta descriptions are nowhere near as important as they used to be for SEO purposes, they still help.

Specifically, they help encourage Google search users to click on your website rather than one of your competitors. This is because the main function of a meta description is to display a short piece of information underneath the title in search engine results.

In summary:

  • Page titles help Google understand what your web page is about
  • Google uses this information to help it decide where to rank your website on its search results pages
  • Google also displays the page title on its search results pages
  • It displays the page’s meta description too
  • Both help convince users to click on your link

Writing Page Titles That Are Clickable

As page titles are so important both in terms of SEO and your click-through rate, knowing how to write them properly is crucial. In fact, taking the time to write an effective page title is a simple, high-impact task which can give your SEO a major boost.

Here are five simple tips to help you write killer page titles:

1. Keep Your Page Titles Concise – But Not Too Concise

Google simply cuts page titles that are too long, so users won’t see the full wording on a search results page. On the flip side, nobody is going to click on something which is half-complete.

The general rule is to keep page titles between 40 and 70 characters.

For a more technical explanation, the exact limit for a page title is based on a 600-pixel box. This is the width Google allocates to the page title. So, if your page title has lots of wide letters such as “W” or “O”, you are going to have less pixel space to play with. If, however, your page title features letters like “I” or lowercase letters such as “t” and “p”, you will fit more in.

2. Use Keywords Wisely but Don’t Spam

If you stuff your page title full of keywords, Google will penalise you and you will not rank very well. After all, page titles that are a list of keywords or keyword variations do nothing to improve user experience. Quite the opposite, in fact, which is why Google takes it so seriously.

Don’t try to outsmart Google, either, as its algorithm is now very good at spotting spammy page titles.

That said, your page title should include the main keyword of the page. In fact, this is critically important to SEO. Ideally, place the keyword at the start of the page title. While on the topic, it is also helpful to include the page’s keyword in your meta description.

3. Avoid Other Spam Triggers

Avoid anything else in your page title which could be considered as spam. A good example is the unnecessary use of capital letters – avoid this and instead use normal sentence or title capitalisation.

Another example is the use of special characters such as $ or ! or *. You should avoid using these too.

4. Write with Your Target Market in Mind

If you don’t focus on your target market through your title, what’s the point? After all, these are the people you are trying to make click on it.

So, write your titles in a way in a way that will attract clicks from people who are likely to have an interest in your product, service, or what you have to say.

Remember, your page titles are a potential visitor’s very first interaction with you when they find your website through a search engine result. This highlights the importance of writing page titles that present your brand in the best light possible.

5. Avoid Writing Page Titles that Could Be Considered as Clickbait

Clickbait is a term that often refers to page titles. Specifically, page titles that sensationalise or misrepresent the actual content on the page in order to get people to visit.

For some, it is a tempting approach, particularly if you are in a competitive market. However, the best advice when doing anything in relation to SEO is to never lose focus on users.

It is not hard to see that clickbait page titles do not add anything of value to users. In most cases, in fact, they cause frustration and annoyance.

Your page title can be confident, but you should never drift into sensationalism and you should always ensure the content behind the title delivers on expectations.

The SEO Payoff

Page titles and meta descriptions, particularly the former, are too often ignored by website designers. One of the reasons for this is that modern website design platforms will automatically fill in the gap to ensure your web page works.

However, this approach results in page titles that are not optimised so won’t help your SEO. By manually writing and optimising, you will get a competitive edge.

The Impact of Website Performance and Usability to SEO

Did you know that ranking well in Google doesn’t only depend on good quality content? In fact, your website’s usability, as well as its performance, also have an impact, so can improve or damage search rankings. Therefore, by improving your website’s usability, as well as its performance, you can get better results from your website.

Google has always placed significant emphasis on performance and usability. It even offers a free site speed test tool that you can use to check the performance of your website. This tool even tells you what you should fix.

In addition, Google publishes guidance and advice on some elements of website usability.

Let’s now look further at the impact of website performance and usability to SEO

Understanding Usability

Usability is a measure of the user-friendliness of your website. For example, it looks at how easy it is for users to navigate your website, find what they need, and do what they want to do, without getting lost or confused.

The following questions can help you determine the usability of your website:

  • Is it easy to navigate?
  • Are there elements that you can improve?
  • Are there many distractions on the website (like ads or popups)?
  • Is the contact information clearly visible?
  • Does the design include all necessary features?

Site usability also takes into account the efficiency of your site’s design. You can judge this by analysing the time it takes users to perform tasks once they are familiar with the layout.

Finally, website usability is also about making your website available on all device. This means ensuring you have a responsive design that works well on mobile phones.

Understanding Website Performance

Google measures website performance by the speed it takes web pages to download and display in users’ browsers. Therefore, an outdated website design, regardless of whether it has incredible content, will probably suffer on search result pages with a low ranking.

Google told us this directly back in 2010 and it has issued updates regularly since then. Specifically, it says it uses site speed as a factor when determining the rank of websites. Why is Google so fixated on performance?

A webpage that takes too long to load can lead to a bad user experience which, in turn, increases the bounce rate. Google doesn’t like high bounce rates because they essentially mean failure, i.e. Google failed to send the user to a website that could help with their query.

As a consequence, your ranking in Google – and the goals you have for your website – suffer.

In fact, statistics show that 47 percent of users expect a page to load in just two seconds. In addition, as delay as short as one-second can lead to a reduction in conversions by as much as seven percent. So, an e-commerce site making roughly $1,000 a day could lose as much as $250,000 a year in revenue because their website has a one-second delay.

How Usability and Website Performance Impact Your Business

Usability and website performance have both a direct and an indirect impact on SEO. As well as impacting SEO, however, both also have an impact on your business. After all, website performance and usability play a part in improving recommendations, increasing traffic, and achieving conversions.

For instance, if navigating through your website is difficult, then engaging with visitors will be difficult too. These low engagement rates often lead to visitors leaving your website and being hesitant to return in the future.

Likewise, if users don’t quickly spot what they are looking for, there is a high chance they will just stay on your page for only a few seconds before heading back to the search results page in the hope of finding another website that will be more helpful. This is a potential lost customer.

What Can You Do to Improve Website Performance and Usability?

It is important to remember that Google uses a lot of tools, factors, and strategies to determine performance and usability. It even uses its web browser Chrome to monitor how people interact with websites.

So, what should you do to optimise the performance and usability of your website?

Primarily, good usability involves not only removing roadblocks but also minimising the total steps a user must take to get to the end goal. Since usability involves making a task hassle-free and intuitive, you need to come up with a user interface that is very simple to learn as well as being appealing and rewarding to visitors.

You should also speed up the loading time of your website so that fewer users abandon your pages out of frustration. There are a lot of things you can do to improve loading times like leveraging browser caching, using a content delivery network, minimising redirects, optimising images, etc.

To find out exactly what is slowing up your website, you should check it with the speed test tool above before fixing any problems it highlights. Make sure you check the speed of your website on mobile devices too, as there may be additional issues you should look at.

In addition to the above, you can also use the following tips to improve both website performance and usability:

  • Use a heat-map tool that lets you record click behaviour on your website. This will help you understand how visitors use your website, so you can make improvements.
  • Try to avoid publishing a lot of irrelevant content. Your pages and posts need to be clear, concise, and easy to understand.
  • Place key information in places where the eye is naturally drawn. Statistics show that 80 percent of users look at information placed above the page fold while 69 percent of users spend their time looking at the left side of the page. Content above the fold is content that is visible without the user having to scroll. Therefore, put your most important information at the top left-hand side of the pages on your website.
  • If your website is not mobile-friendly, it is time for you to optimise it for those who visit your website using their tablets or smartphones. Remember, optimising your website for mobile doesn’t just mean making it look good on mobile devices. You must also check all the content and functions to ensure they work properly on mobile too.
  • Pick out visually appealing colours instead of those that are quite distracting. Make sure you research colour psychology before you finalise a colour scheme.

Website performance and usability are issues that you simply cannot ignore as even small problems can have a significant impact. On the flip side, by optimising performance and usability, your ranking in Google and your business overall are likely to improve.

The Importance of High-Quality Content to SEO

There is a huge amount of content on the internet – Google’s index contains billions of pages. Not all content is equal, however, as some can be current or dated, up-to-date or out-of-date, high-quality or low-quality, engaging or uninteresting. From an SEO perspective, there is clear evidence that high-quality content is important to your website’s rankings.

Why is this? Google has a tough job when you think about it. On every topic, niche, and keyword, hundreds if not thousands of web pages exist on the internet. How does Google determine which of those pages to display on page one of a search results page?

Relevance is important. After all, pages that are closely linked to the topic, niche, or keyword are the ones most likely to give Google’s users the information they need.

Even filtering by relevance, however, still leaves a large number of pages to rank. This is where quality becomes important. It is logical, after all. Imagine Google has two website pages on exactly the same topic. How should it order those two pages? Placing the higher quality page first is the logical answer.

High-Quality Content and SEO

Of course, there are many factors that Google looks at when ranking website pages. The quality of the content on the page is an over-arching term that covers several of those factors.

For example, we all know backlinks are important to SEO in Auckland. When content is high-quality, it is more likely to get backlinks. Keywords are important to SEO too, as is including variations of the main keyword on a page. This is much more likely to happen on a high-quality website page than one that is low-quality.

Google itself gives us good indications of the importance it places on quality. It stresses repeatedly, for example, that you should create content for users and not search engines. It also says your website should be “unique, valuable, or engaging”.

There is research to back this up too. Backlinko is one of the web’s leading authorities on SEO. It conducted research that included one million search results pages. In relation to content, it found that in-depth and long-form content generally gets higher rankings.

What Is High-Quality Content?

Your aim should be to make the content on your website pages better than your competition’s. You can even take this a stage further by striving to make the content you create the best there is on the internet.

How do you do that? Here are seven tips:

  1. Only publish original content
  2. Ensure the content is well-written or produced
  3. Make the content useful to visitors
  4. Ensure you support the content with references
  5. Include plenty of detail
  6. Make the content interesting and engaging
  7. Make it long but not repetitive

Let’s go a bit deeper into each of these seven tips.

Only Publish Original Content

You probably already know duplicate content (copying content from another page or website) is a big no-no in SEO, even if you own the content. In other words, all the content on your website must be unique.

Publishing original content goes further than this, however. After all, a good writer can rewrite an article from the internet to make it unique. It is not original, however, as it will still contain the same points and ideas as the source article. It may even have the same structure.

Publishing original content involves developing and presenting your own ideas. This applies to all types of content including written content as well as images, infographics, videos, and more. A good SEO agency in Auckland will help you achieve this.

Ensure the Content is Well-Written or Produced

According to Google, you should avoid publishing content that has spelling or grammatical errors and that is “awkward or poorly written”.

Google is getting much better at identifying content that is poorly written too. There used to be a time several years ago when you would click on a search result in Google to a page that contained text on the topic you were interested in, but where all the words and sentences were jumbled so made no sense. This doesn’t happen anymore as Google can now distinguish between well-written and poorly-written text.

Make the Content Useful to Visitors

We’ve already talked above about making your website better than your competitors’ websites. Achieving this usually involves ensuring the content on your website is genuinely useful to visitors.

Google recognises this is several ways. For example, visitors are more likely to bounce from a web page they don’t find useful. Bouncing means visiting a website and leaving in a short period of time (sometimes within just a few seconds) without visiting any other pages on the site.

In addition to the SEO benefits of useful content, making the content on your website useful will increase levels of engagement and will help improve your website’s conversion rate.

Ensure You Support the Content with References

Adding outbound links improves the quality of the content on your website, particularly if the outbound links are to authoritative sources.

There are several reasons for this, including the fact that outbound links help Google understand what your page is about. Outbound links are also helpful to users as they give enhanced context and detail on the topic.

Research indicates that authoritative outbound links help with SEO too.

Include Plenty of Detail

The Backlinko research mentioned above found that in-depth content on a topic often performs better in Google than lighter content. So, you should go into as much detail as possible when publishing content on your website.

Of course, you must ensure the content remains relevant and doesn’t drift or go off on tangents. The more information you give on the topic, however, the more likely it is to rank well on Google.

Make the Content Interesting and Engaging

It is possible to have content that follows all the tips above but that is boring and unengaging. Google will identify this by the reaction of users to your content. Bounce rate is something talked about above. Other indicators are shares on social media, how long the user stays on the page, whether they complete a form or make a purchase, etc.

Of course, this is another tip that not only helps with SEO, but also with improving your website overall, especially its conversion rate.

Make it Long but Not Repetitive

Another of the Backlinko findings mentioned above was that long-form content generally performs better than short posts or articles. How long should your content be, though?

This depends on the topic as it is important you don’t make the content long for the sake of being long. When you do this, your risk repeating information just to increase the word count.

On the flip side, don’t restrict the length of articles, i.e. they should be as long as they need to be to cover the topic in-depth and in as interesting a way as possible.

The Value of High-Quality Content

SEO is not just about producing high-quality content, of course. For example, a large website with an international footprint that produces high-quality content following the tips above will still probably rank better than a smaller website, even if the smaller website produces content that is better. This is because other factors like domain authority and website backlinks matter too.

That said, high-quality content is a crucial part of SEO, as well as being crucial to the success of your website overall.

Top 7 Onsite SEO Factors to Optimise

There are lots of things you can do to optimise your website for Google. In fact, you could work on your website full-time for the next month and probably not get through the full list. Therefore, the best approach is to focus on the most important onsite SEO factors to optimise. Here are our top seven.

1. Optimise for Mobile

The starting point is to make sure you have a fully responsive and optimised site on mobile. For several years now, Google has been shifting its focus towards mobile as it sees its users increasingly turn to mobile devices. One of the latest developments is mobile-first indexing.

These changes in the way Google works means having a mobile website is now essential, plus it must be fully optimised. The best advice is to concentrate on getting the mobile version of your website right as a priority.

2. Optimise Headlines

The headlines on your pages are crucial to onsite SEO. Here are some things you should check:

  • The main headlines of your pages should be in h1 tags
  • Use h2 tags for subheadings in the page
  • Add keywords to headlines and use those keywords as close to the start of headlines as possible
  • Ensure your headlines are the right length

Following on from the last point in the list above, what is the right length and why is it important? When Google displays your website on a search results page, it uses the H1 tag. It only gives this tag a limited number of characters, however – about 70.

If you don’t keep your headline to within 70 characters, Google will cut it, replacing the end with ellipses (…). This can impact click-through rate as users cannot see the full headline.

3. Optimise Content

The next thing you should look at is the content on the pages of your website. Here are the main things you should focus on:

  • You should include the main keyword for the page in the first paragraph, ideally in the first sentence.
  • You should also make sure there is sufficient content on the page, although how much will depend on the topic of the page and its function.
  • Make the content easy to read too. You can do this by using short sentences, short paragraphs, frequent subheadings, bullet point lists, numbered lists, and everyday language.

4. Add Internal Links

Internal links to other pages on your website help users find the information they need. This can also help build your brand as the user will get a better understanding of your knowledge and skills.

Internal links help Google better understand the content on your website too.

5. Add Outbound Links

It might sound counterintuitive to include links on your website that send people away, but outbound links do help with SEO. They make your content more credible both from a user’s perspective and from Google’s. They also help Google get a better understanding of what your content is about

6. Optimise Images

Optimising images is another essential element you should focus on. Firstly, make sure your images are high-quality, unique, and relevant. You should also make sure you use an appropriate filename. This can be the headline of the page, or it can be a filename that describes when the image is about.

You should also add alt text to your images as alt text helps Google understand them.

7. Optimise the Speed of Your Website

The final tip is to optimise the speed of your website. Google has been obsessed with speed from day one. Just look at the top of any search results page – it tells you how many pages it checked in its index as well as how long it took it to do that check.

According to Google, the speed of the mobile version of your site is particularly important.

Start by checking the speed of your site using Google’s PageSpeed Insights tool. It will give you tips on areas that require improvement.

By focusing on these seven areas, you will improve the onsite SEO of your website.

Top Tips for Effective Product Description Writing

How important are product descriptions? After all, some products appear to sell just fine even though the description is poor. This doesn’t mean product description writing are not important, though.

Here are some reasons why you should optimise your product descriptions:

  •         Helps the customer understand what the product does
  •         Explains the benefits of the product to the customer
  •         Helps the customer imagine using, wearing, or consuming the product
  •         Helps with SEO as a product description gives Google more content to analyse

Top Tips for Good Product Descriptions Writing

  •         Make each product description unique – this can be a challenge if you have a lot of products. It is important to make them unique, however, both to help potential customers when they are viewing your website and for Google. Remember, even though some of your products may be very similar, using the same description on each one could be classed as duplicate content on Google. Duplicate content is one of the things Google does not like.
  •         Don’t get fixated on word count or length – there is no fixed length that your product description should be. In fact, there is no recommended length either as it simply depends on the product. This is because some products will require long descriptions, particularly if you have to describe what the product does. Others, however, will only need a brief sentence or two. An example is a pair of jeans, i.e. there is no need to describe what a pair of jeans does.
  •         Explain the product as clearly and concisely as possible – this means avoiding repetitive sentences and statements. It also means sticking to the point
  •         Explain the benefits – most buying decisions are made on the basis of benefits. Therefore, your product descriptions should not simply be a list of the technical specifications of the product. Instead, you should explain how the customer will benefit from owning the product.
  •         Include all information on the product – the last thing you want is for a customer to go to another website to find something out about the product because you didn’t give them that information on your website. If a customer does that, they might never come back to you to complete the purchase. Therefore, if the information is relevant to the customer, you should include it.
  •         Write for your customers – this might sound like an obvious thing to do, but many product descriptions on the internet are not aimed at customers. Instead, they give the seller’s perception of the product with very little regard to what the customer thinks. To write good product descriptions for your customers, you must first understand who your main customers are. You should then tailor each product description to that audience.
  •         Make the description easy to read – this includes writing in a way that is informal and conversational. In addition, you should structure the text in a way that is easy to read. For example, you might think some customers will want to read a detailed description of the product and/or its technical specifications. Don’t push this content on customers who are not interested, however. A way of avoiding this is to put the additional content behind a link or tab, only leaving a brief description in the main section.
  •         Use bullet points – following on from the last point, lists of benefits or key features will improve your product descriptions.
  •         Think about SEO – where it makes sense, include keywords in your product descriptions to help improve the page’s ranking in Google.
  •         Always use images – in product descriptions, images are almost always more important than the text that accompanies them. A good approach for adding images to products is to follow Amazon’s guidelines for sellers. After all, when it comes to selling online, Amazon knows what it is doing.

In general, product descriptions should be quick to read, they should keep the viewer on the page (rather than going elsewhere to get additional information), and they should encourage the viewer to make a purchase. The above tips will help you achieve this so you can sell more.

product description writing (Focus) 1K – 10K Medium Use minimum 4 times, in Para and headings
product description template (Sec.) 1K – 10K Low Use minimum 3 times, in Paragraphs
ecommerce product description(Sec.) 10 – 100 Medium Use minimum 2 times, in Paragraphs
ecommerce seo (LSI) 1K – 10K Low Use minimum 1 times, in Paragraphs
production optimization (LSI) 100 – 1K Low Use minimum 1 times, in Paragraphs

A Website Designed To Look Good Or Designed To Get Leads?

In today’s fast-paced world, every business or individual has a basic website. Sadly, most of these websites are poorly designed or not focused on lead generation. These types of website are not going to help your business or your reputation.

So, the first question that comes to mind is: should your website focus on design or leads?

My website looks great but I am not generating enough sales

Studies of user behaviour by ImpleMedia have found that first impressions are 94% design-related. So, website design is important but if it is not generating sales or revenue then the design is of no use. We usually hear from customers that they want a fresh look for their website. If that is the only requirement there are many cheap solutions available. However, if you want to invest in a website to boost your business, the website should focus on generating leads and converting sales. For example, avoiding website designs that are too complex as they often turn visitors away. In fact, this is one of the reasons some incredibly good-looking websites fail to deliver sales.

Your website should focus on leads, not design

Investing in a well-designed website that builds interest and converts leads is a great way to boost your business. Therefore, your website must be designed correctly so it attracts more leads for your business.

According to research by Peep Laja, the founder of ConversionXL, it takes about 50 milliseconds for visitors to determine whether they like your website and will stay, or don’t like it and will leave. So, the first impression of your website matters. From the first impression, your visitors should immediately know that what they are looking for is likely to be on your website. In order to do that, let’s take a look at the tactics you can use on your website to get leads:

Offers
Include offers like downloadable eBooks, guides, and checklists on your website. Videos are also a great way to engage customers.

Smart CTAs
Place Calls-To-Action (CTAs) in strategic locations throughout your website. For example, they can be installed as a sidebar ad where the customer can fill out their contact information. This is a great way to generate leads when you have people looking to find out more information about your products or services.

Smart Content
Smart content provides the buyer with relevant content based on their interests or the stage they are at in the buying cycle. Smart content best practice is to move your website to a content management system so you can update the content on a daily basis. Also, writing a blog at least twice a week can help attract more traffic.

Layout
The layout of your website is also critical to generating more leads. The right layout means the correct placement of content. This will help your visitors to concentrate on the areas that will help them the most. Some of the tips that you should keep in mind include:

  • Always keep your message simple and to the point.
  • Place CTAs strategically throughout your site.
  • Place CTAs on all pages.
  • Use social proof like client lists or testimonials.
  • Don’t forget to include graphics where appropriate. Otherwise, your website will bore your visitors.

Landing Pages
Landing pages are the last point of contact before a visitor fills out a form. They should use the same design as the rest of the pages with a few differences. Things you should keep in mind when designing landing pages include:

  • Keep the layout of the landing page simple
  • Don’t include the top navigation to reduce distractions
  • Use short forms to gather contact information
  • Make the form button text more creative than “Submit”. For example, use phrases like “Get Your eBook” or “Free Mock-up”
  • Keep content on the right but keep it short
  • Use appealing visuals

Top Tips for Successful Website Project

Are you ready for your first website but don’t know how to get started?

Having a professional and good-looking website is important for every new business. That said, starting a new website can be exciting and intimidating at the same time. Here are tips for building your first website.

Purpose of your website
Think about what your website is for. Why will people want to visit your site? What do you want them to do once they are on it? If these things are clear then everything else becomes much simpler.

Choose WordPress

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Getting a new website involves choosing the right platform. You should invest in a CMS platform like WordPress as it is the most popular choice worldwide. Stats provided by VentureBeat show that approximately one-quarter of new websites globally are built on WordPress. That many people just can’t be wrong.

Your Homepage is important
According to HubSpot, it takes less than 15 seconds for people to decide whether to stay on your website or leave. So, your homepage design is the most important page of your website. Don’t bombard visitors with text and annoying information. Instead, keep your homepage simple and user-friendly.

High-Quality Content
The content on your website plays an important role in reaching your business goals. High-quality content helps retain visitors as well as giving you a higher ranking with search engines.

Blogging
Most people underestimate the power of a blog. However, it is a proven and powerful tool to increase income and generate business growth. According to a recent study, websites with blogs get 67 percent more leads than those that don’t. A blog can also enhance SEO when you use good keywords in articles that help Google match your site to user searches. In addition, a blog provides a platform to build a strong relationship and establish trust with your customers.

Feedback
Like every other business, feedback from your website is important. Feedback provides you with insights that you can use to improve your business, products, and overall customer experience.

Responsive design

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Make sure your website is mobile-friendly which usually means having a responsive website design. According to The Verge, more than half of searches are now done through mobile. If your website is not mobile-friendly, Google will push your website back in the rankings.

Sticky Navigation
Navigation with good design and the right words can boost the likelihood of a return visit in the future. For example, when a visitor accesses your website to search for something, the first thing they will look for is the navigation. If your navigation is not clear, the visitor will leave. Therefore, effective navigation can make a visit to your website productive. On the other hand, ineffective navigation can be a disaster for your business.

Enquiry Forms
Enquiry forms are an integral part of most websites. They allow customers to reach you by completing a simple form if, for example, they want you to provide them with your services. Therefore, designing the right enquiry form is very important to encourage visitors to get in touch.

Lead Capture
Lead capture usually includes a form and an incentive. The customer gets the incentive in return for information like an email address. Common incentives include free eBooks or weekly newsletters. In fact, for some websites, getting visitors to complete a lead capture form is the main goal as completed forms become leads you can follow up to make a sale.

Choosing A Platform For Your Website Project

Picking a platform for your website is an important decision for the online presence of your business. With vendors providing countless options, it can be difficult to choose the right one. The important factors you need to consider are functionality, ease of use, and reasonable pricing.

Over a decade ago, there were only HTML-based websites that were built from scratch by writing code in a plain text editor. Technology has progressed a long way since then and now there are a wide variety of solutions available, including Content Management Systems (CMS).

Nowadays, the big web development shops in New Zealand offer custom CMS platforms with promises of glory and expensive price tags. Instead of listening to a sales person, we recommended that, in the first instance, you ask yourself what you are looking for and then decide.

We are going to compare some of the popular platforms to help give you an idea of what you should pick.

Content Management Systems

What is a content management system?
A CMS is an application that allows you to create and run your website. You will get an interface where you can create and update pages, posts, and other types of content including images, videos, and more. You can also organise the content however you want to.

In addition, you can change the design of the website through the admin panel. You perform these actions by clicking buttons or by drag and drop.

There are two types of CMS: open source CMS, and custom or proprietary CMS.

Open Source CMS
An open source CMS is a platform built using code that is readily available to anyone to use, copy, edit, or redistribute. Some of the most popular open source CMS platforms are WordPress, Joomla, and Drupal.

Using an open source CMS is simple – you buy your own domain, set up website hosting, and install the open source CMS on your web server. You then choose a theme for your website, add plugins for advanced functionality, and create the content.

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An open source CMS allows you great control of your website. In addition, you can create and update your website without any knowledge of coding languages. According to Yoast, the most popular open source CMS platform is WordPress. It is used on over 70 million websites around the world.

With WordPress, you can easily add pages, images, blog posts, and much more. Moreover, there are a vast number of plugins to help you easily add functionality to your website.

There are countless advantages of using the WordPress platform too. Firstly, you can create any type website – static websites, blogs, e-commerce websites, forums, membership sites, and more. Secondly, you get full ownership of your website so you can change your hosting company without losing the site. Last but not least, WordPress is fully customisable unlike custom CMS platforms and website builders.

If you are looking for a solution that is highly customised as well as being affordable without the hassle of monthly billing, you should consider this route as a proprietary CMS may not be dynamic enough for your needs.

Proprietary CMS

A propriety CMS, or custom CMS, is a platform built and maintained by a single company. This means the source code cannot be modified and you do not own the website. This type of platform is used by web companies who develop their own CMS for their clients. They typically charge a monthly fee and provide support.

Furthermore, these websites are not flexible or easily expandable. The addition of more features to your website, for example, will require manual programming by the CMS owner as you will not have access to the source code. The worst part is that you cannot migrate to any other vendor without losing your website.

As stated by GadgeTopia, we strongly discourage websites which are developed on custom CMS platforms as it is similar to renting a website rather than owning one. In addition, this option is usually expensive in long run.

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Website Builders

Website builders allow you to create websites using a drag and drop interface. You simply choose a template and customise the content. A few examples of common website builders are Wix, Weebly, Shopify, and Squarespace.

One of the best things about website builders is that your website and hosting are provided with one simple package that usually includes a free domain name. Furthermore, you don’t have to worry about coding, software maintenance, or other technical aspects of owning a website.

The worst part of website builders is that you only have limited templates to choose from. The customisation options are also limited.

Ecommerce Platforms

If you want to create an online store, an e-commerce platform will be the right choice for your business. Some of the popular e-commerce platforms are Shopify, BigCommerce, and PrestaShop. These platforms allow you to quickly setup an online store without any coding experience.

One of the perks with hosted e-commerce platforms like the examples above is that you don’t have to worry about website hosting or payment processing. In addition, you get 24/7 support and transaction security. However, these platforms are extremely expensive and you cannot fully customise your website.

HTML website

If you want to go for an old-school static website which requires design and code from scratch, then you should consider this option. Simple HTML websites are good for small businesses as they are fast and user-friendly.

Pick this option if you don’t have to change your content very often. If the website requires regular maintenance or frequent content changes, you will have difficulties.

In Conclusion

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To conclude, all platforms have pros and cons but in our opinion, we prefer the open source CMS WordPress. The biggest advantage of using WordPress is that you own your website so can change your hosting company without losing the site. Also, your website is fully customisable and there is a user-friendly interface.