Tips to Optimise the Navigation on Your Website
All websites need both a planned out navigational structure as well as navigational elements, i.e. menus. How do you ensure the navigation on your website is fully optimised? What do you need to do to your website’s navigation to optimise its performance? The following nine tips are essential to optimise website navigation. The company you use for website design in Auckland will need to be involved in the implementation of some of them but, as it’s your website, you should know the elements and features that should be included.
1. Optimise both the mobile and desktop versions of your siteNever think first about the desktop version of your website’s navigation while leaving the mobile version to last. They are both equally important. In fact, if most of your website traffic accesses your site using a mobile device, you should consider optimising for mobile first.
2. Remember the most important objective of your website’s navigationThere are a lot of business owners whose primary focus when considering their website’s navigation is to showcase all their services, products, and other essential business information. These things are important, of course, but there is something that is even more important.
Your website’s visitors.The most important objective of your website’s navigation is to ensure visitors can quickly and easily find what they are looking for. You should approach every decision with this in mind.
3. Create a SitemapA sitemap plans out the hierarchy of your website’s pages. This usually starts at the top with your home page and then moves down to one and sometimes two levels below. There are two things to remember when it comes to sitemaps:
- Make sure you create one early in the website design process. Your website designer in Auckland will be able to advise you, but you will need to make the final decision.
- Don’t go any deeper than two levels below your home page. What does this mean? Imagine the main menu on a website – that is one level. If an item on that menu has a sub-menu, that is the second level. Don’t go lower than that, i.e. sub-menus of sub-menus. If you have a complex website structure and/or lots of content, the tip below will help.