Keyword research is a term you will commonly hear when talking to an SEO company in Auckland. What does it mean, though, and why is keyword research important for your website?
Keyword research is an essential part of SEO and it should be a central component of all SEO strategies.
What is Keyword Research?
Keyword research takes the guesswork out of SEO. It tells you what people are searching for in relation to your products, services, and industry. It also tells you how many people are searching for the various phrases you identify. This can help you understand the opportunities that are available.
Additionally, it is very difficult to think of all the different permutations that people could use to type a search into the Google search box. All that data is available, however. With keyword research, you will have access to phrases you never thought of.
Why Is Keyword Research Important?
As we can see from above, keyword research lets you find out the phrases that people type into Google when looking for your products or services. It also helps you identify phrases that you could never have guessed.
Why is this important?
To begin with, understanding this information provides you with a starting point for your SEO strategy. After all, if you know the keywords and phrases that people are searching for, you can start using those keywords on your website as well as in other ways that are important for SEO.
There are other advantages to keyword research that takes this even further. These advantages include:
- Identify trends – keyword research can give you an indication of when people search for certain phrases, helping you identify seasonal trends. It can highlight trends in other areas too, such as geographical trends. People in one part of the country might use different phrases than people in another part. The phrases people type into Google can also vary country by country if you have an international audience.
- Difficulty – keywords have varying degrees of difficulty. In other words, it is easy to rank on page one of Google for some keywords and very difficult for others. This is usually down to competition. Difficult to rank for keywords will have lots of competition and/or very strong competition, i.e. where you are competing with large, potentially internationally recognised websites. Keywords with a lower level of difficulty will have fewer competitors in general, as well as fewer dominant competitors.
- Long-tail keywords – some of the most profitable keywords you will identify during keyword research are long-tail keywords. These are keywords that are three words or more. Not only are they often among the best keywords to target, but they are also some of the most difficult to guess. This makes them very hard to identify without keyword research.
- Competitor insight – a crucial part of keyword research is identifying keywords that your competitors target. Having this information means you can target these keywords directly.
- Buyer intent – the best SEO experts in Auckland and elsewhere no longer simply identify keywords. Instead, they identify keywords and then determine the intent of each keyword. In other words, the likely intent of a person entering that keyword into a Google search box. The keywords with a buying intent are the most valuable, so they move up the priority list of keywords to target.
Don’t Neglect Keyword Research
Keyword research is not something you should skimp on as it could mean the difference between a successful SEO campaign and one that doesn’t deliver the results you expect. So, don’t ignore keyword research.