On-site SEO involves optimising web pages to rank higher and gain more traffic in search engines. On-site SEO includes optimising the content and HTML source code of a webpage. Off-site SEO, on the other hand, involves optimising external links.
So, do you want your website SEO optimised to get more traffic from search engines?
If your answer is yes to the above question, you should consider optimising your website.
There are two factors to consider when it comes to optimising a website:
- On-Site optimisation
- Off-Site optimisation
Today I will focus only on the on-site element and will share basic information that impacts website optimisation.
The Domain Name
The domain name is an important part of on-site SEO. However, with Google’s EMD update, having an exact match domain name no longer matters a lot in SEO. Nonetheless, the domain name adds credibility and relevancy to your blog. It can help users decide if the blog is the right one to get the information they are searching for or not.
The Meta Description
Another important component of on-site SEO is the meta description. This is a short overview of what the blog is all about. The statement that you input here will be used by search engines to describe your blog. This will also be the short statement that will appear in search results pages.
The meta description can heavily influence the search user’s decision on whether to check out your site or not. This is also used by the search engine crawlers when ranking websites for certain keywords. Therefore, make sure that your target keyword term is present in the meta description.
Web content is a key area that greatly matters in on-site optimisation. Quality and uniqueness of the post must be given due focus so each post must be unique. Ideally, it should not be published elsewhere so it is distinct to your site. Aside from that, it should contain highly valuable information and an eye-popping title that effectively grabs attention.
Another factor in on-site SEO is internal links as they must be properly placed. Each page should, ideally, have a link from another page or from the homepage. The internal link structure should also be flawless to ensure visitors can quickly and conveniently find the right pages relevant to their search.
Metatags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in thesection of an HTML document.
The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the individual page will receive by search engines.
Rick Media Files
Another important component of on-site SEO is rich media files. These are the relevant photos and videos included your web pages. These files further add value to your posts, while the relevancy of the photos and videos can reinforce the search engine’s assessment of the webpage. These files should be properly inserted with alt-tags that are relevant to the main target keyword phrase.
Loading Speed and Bounce Rate
Loading speed and bounce rate have little SEO value but they can add up to give you better page ranking due to enhanced user experience. The loading speed of the webpage can affect bounce rate and it can also cause some visitors to leave if the page loads too slowly.