Should you invest in a new website for your business over the coming months? If you are weighing up the pros and cons, here are some things to think about which will help you come to a decision.
You see, there is an issue with this question of whether or not to get a new website. That issue is motivation.
Too many businesses get a website because it’s something you do or because their competitors have one. In other words, there is no real thought or strategy behind what the website is for and how it can help the business.
In this situation, getting a new website is classified as a cost – a cost that you have to pay to a website developer in Auckland. In this situation, everything comes down to first deciding whether you want to spend the money and then deciding how much you want to spend.
We’re Talking About Investment Rather than Cost
The above is not the best approach, however. After all, when you properly progress through the process of getting a new website, you will end up with a tool that you can use to improve your business.
For most businesses, that improvement comes in the form of increased leads, enquiries, and sales. In other words, the improvement is quantifiable.
By looking at the question of whether or not to get a new website in this way, the focus shifts to whether to make an investment or not, i.e. it is about investment rather than cost.
Plus, when you make an investment, you should expect a return. This is exactly what you’ll get if you take the right approach to getting a new website.
Think of Your Reasons for Getting a New Website
The first step to achieve the above is to think about your reasons for getting a new website. Examples of reasons that have a business strategy or commercial aspect include:
- Getting more enquires about your products/services
- Generating more leads that your sales team can follow up on
- Getting more sales
- Improving your ranking in Google search, particularly if you are behind your main competitors
- Because your existing website looks dated, has out-of-date information, or is broken so is presenting a poor image of your business
- Because you want to invest more in online marketing strategies like advertising campaigns, social media marketing, or email marketing – a new website is often required to make your campaign successful
By deciding on the above, you can provide a more comprehensive brief to the developer you decide to use in Auckland.
You will also have a reliable method to analyse the success of your new website as well as to calculate your return on investment.
Make the Commitment
You also need to properly commit to making your website work. This is because websites are not a marketing tool that you simply publish and forget about. Instead, you need a wider online marketing strategy that has your new website at its core.
Providing you are willing to make this commitment, investing in a new website is absolutely the best strategy for your business. Plus, you will get a return.