Social Media is one of the fastest growing industries. If you are not taking advantage of social media platform then you might be leaving lots of money on the table. Social media marketing strategies can be complex due to rise in a number of social media platforms. Furthermore, growing a social media account requires time and hard work.
Let’s take a look on some of the largest social media platforms which can be used for growing your business and sales.
- Yik Yak
If you want to market your business or website through social media platform, follow the below points in mind.
Find Your Audience
First and foremost is to find your target customers. It requires proper research on where your customers are mostly active on social media. You have to look if your target audience is Facebook users rather than Twitter users. This will save your energy and time.
Focus on quality, not quantity
The quality of content is very important. If content is interesting then the user will share the post and hence it will increase your reach. Therefore it is important to have a content which user will love to read and something that is benefiting to your users. In addition to that, reposting a link from another website for the sake of keeping your page active will be of no use. Consequently, your content should be unique and compelling so that it get clicks.
Appeal to influencers
Influencers on social media play an important role on these platforms. Find influencers that appeal to your customer profile, who reflect your business philosophy, and who have a quality audience. Connect with these influencers and create a positive relationship with them. If your content and services come across as interesting or an authority on the matter, they could introduce your business to a range of new customers using their social media presence. This kind of exposure is very valuable since you would never have accessed this audience on your own.
Don’t post something, and then just disappear for a few weeks. Social media audiences have too many choices available, and if you’re not visible, you’ll be cut from their list very easily. Make sure you have a clear calendar set out, with a social media plan to publish content and posts on set days, at set times and encourage interaction with your users.
When users post queries and requests, do not ignore them. Answer as soon as possible with a solution or ask them for their contact details so that you can contact them immediately. Business pages where queries are ignored are a red flag for many customers who worry that they will be ignored should they make a purchase or order something. How you manage your social media is a reflection of how you manage your business, even if your business runs smoothly without issue – your users won’t see it that way. Many people turn to social media for reviews and to see how a company handles its customers, so put on a good show.
Keeping your posts and messages consistent on social media pages can help you increase engagement with your customer. Moreover, it will help you develop a trust with a potential customer. For instance, if a customer comes to your Facebook page and sees that you have not posted in a month, they could assume you are out of business or not a reliable company. Hence, giving a negative impression of your business. Therefore it is necessary to be consistent in keeping your social media page active.
My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.
Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.