google ranking factors

How to Rank Higher for a Keyword

Everyone wants their website to rank higher in Google search results. Although it is not easy to get to the top unless you are Wikipedia or BBC but still it is possible. You can also do it if you stay consistent and take it seriously.

In this article, we will look into 8 steps to rank higher for a keyword in Google Search engine.

Step 1: Basics

The most important thing is you need a strong website which follows SEO good practice with external links. Secondly, it is useful to have an audience on social networking websites such as Facebook and Twitter where you can share content.

Step 2: Keyword Research

You probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalize your keywords for targeting.

It is best to choose a keyword which is relevant to your business model and has an average search volume.

Step 3: Competition

After choosing target keyword for your website, do a search on Google to see your competitor’s websites.  Check the following:

  • The domains and URLs – How many domains and URLs have exact keyword
  • The titles – How do the title tags incorporate the keyword?
  • The type of content – Do they have Product pages? Blog posts? Videos?
  • The authority of those sites – Use third party SEO analyzer to check domain age and backlinks.

In order to beat your competitors, you need to do better than them.  Therefore try to do more and better for your website.

Step 4: Long Tail Keywords

It is recommended to target for long tail keywords as they are easier for searchers to find. Try to be more specific. Keep one page for one specific keyword.

Step 5: Content

Next plan is to make sure you have quality content on your website.  Quality with quantity will do the job.  Plan your keywords for pages on a blog post, product page, and video.

Step 6: Optimize Keyword on every page

Optimize your content while you create it. Use targeted keyword on page Title, Headline, Body text, URL, Meta description, Meta keywords and even in Images title and alt attributes.

Step 7: Promote

When your website is all set, it is time to promote it. Share your content on social media pages. Use social buttons on your website to make it easy for readers to share.

Build links to your content. Strong linking makes it easy for Google to crawl.

Step 8: Analyze

Use free third party SEO analyzers to make sure your website is following all good SEO practices. Find out which points are missed and which sections need improvement. Check keywords ranking manually. Use analytics to see which keyword is performing well and which keyword needs improvement.

This process is time taking and it requires patience and constant improvement. There are no shortcuts. Whatever your business is, you can make this work for you.

My name is Adam Hyatt and I’m the co-founder of Kiwi Website Design and a Certified Google Partner.

Call Me at 022-3044799 or E mail me for Free 30 minutes consultation. Being a certified Google Partner & Digital Marketing expert for over 10 years, I am confident that I can open Floodgates of Consistently Profitable Traffic for your Website.

Kiwi Website Design is an affordable Website Design & Mobile Application development & Digital Marketing company based in Parnell, Auckland.

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