How to Rank Higher for a Keyword
Everyone wants their website to rank higher in Google’s search results. Although it is not easy to get to the top unless you are Wikipedia or the BBC, it is still possible. You can do it if you stay consistent and take it seriously. In this article, we will look at eight steps to rank higher for a keyword in Google’s search engine.
Step 1: BasicsThe most important thing is you need a strong website which follows SEO good practice and has external links. Secondly, it is useful to have an audience on social networking websites, such as Facebook and Twitter, where you can share content.
Step 2: Keyword ResearchYou probably know what keywords you want to target but it is best to check the facts using keywords tools to see the search volume for the keyword as well as the competition before you finalise your keywords for targeting. It is best to choose a keyword which is relevant to your business model and has an average search volume.
Step 3: CompetitionAfter choosing a target keyword for your website, do a search on Google to see your competitor’s websites. Check the following:
- The domains and URLs – how many domains and URLs have the exact keyword?
- The titles – how do the title tags incorporate the keyword?
- The type of content – do they have product pages, blog posts, videos, etc?
- The authority of those sites – use third-party SEO analysers to check the domain age and source of backlinks.