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Search Engine Optimisation

Digital Marketing

Search Engine Optimisation


Having a website will not benefit your business unless you get people to visit it. There are lots of strategies you can use to get website traffic, with one of the most effective being Search Engine Optimisation, also known as SEO.

An effective SEO strategy will achieve the following:

  • Gets your website pages included in search results for a greater number of keywords
  • Improves the ranking of your website on those search results pages – the closer to position one you get, the better
  • Ensures your business and website appears in as many Google products and services as possible
  • Increases brand awareness, helps with the conversion process, and encourages potential customers to contact your business

Getting the right SEO strategy is not easy, though. After all, there is a lot of competition for places on Google’s search results pages. In addition, Google does not explain exactly how its search algorithm works.

As a result, you need a team of SEO specialists with a proven track record of success. That’s what you get when you use Kiwi Website Design to develop and implement an SEO strategy for your business.

Our team only uses Google-friendly strategies plus they focus on achieving long-term, sustainable results. To find out more about the SEO services we offer as well as how we can get you more traffic from Google, please contact us today.

What is Search Engine Optimisation?

SEO involves taking various actions to ensure Google understands the structure of your website and the content contained on it. It also involves improving your website, so it adheres to Google’s guidelines. Finally, SEO involves enhancing the reputation of your website.

The various actions that form an SEO strategy can be split into two broad categories: on-site SEO and off-site SEO. Keywords are central to both these branches of an SEO strategy.

What Are Keywords?

Google’s search tool operates via keywords. In other words, the words, phrases, and questions you type into the search box on Google are all keywords. They can be one-word long or multiple words.

Google then matches these keywords with the website pages it has in its index. When doing this, it determines which of the pages in its index are most likely to answer the user’s query. It then ranks these pages according to relevance.

So, when developing an SEO strategy, it is essential to understand the most important keywords for your website. Your SEO strategy must then focus on those keywords.

What is the Difference Between On-Site and Off-Site SEO?

On-site SEO involves changing your website. Examples include:

  • Adding and/or updating your pages with header tags (H1, H2, H3, etc)
  • Update the text
  • Optimising page titles
  • Adding and/or updating meta descriptions
  • Adding and/or updating schema markup (structured data)
  • Ensuring your website is responsive so it displays properly on mobile devices
  • Speeding up and optimising the page load time of your website

Off-site SEO includes actions that promote your website to third-parties. The aim is to get a mention and, ideally, a backlink from those third-party sites.

Backlinks are when other websites link back to your website. From Google’s perspective, backlinks are like votes of confidence in your website. Getting as many links as possible from reputable websites helps with SEO.

Content marketing and/or blogging are the modern and most accepted methods of achieving mentions and backlinks. Another tool you can use is social media, i.e. sharing content on your website, increasing your followers on social media, and encouraging interaction with your brand.

What is Schema Markup?

Schema markup involves changing the code of your website so Google can understand the content better. When it understands the content, it can improve how your website appears in its search results pages.

What is Blackhat SEO and What is Whitehat SEO?

There are many people who use SEO tactics that aim to “cheat” the Google algorithm. This is known as blackhat SEO. An example is purchasing backlinks for your website rather than earning them legitimately.

Blackhat strategies almost always result in a penalty that pushes your website down search engine rankings – considerably down in some situations. In addition, blackhat SEO strategies can get your website removed from Google search results completely.

Whitehat SEO involves only using strategies accepted by Google. While Google doesn’t explain exactly how its search algorithm works, it does offer a lot of advice and guidelines. Whitehat SEO strategies follow this advice and adhere to the guidelines.

At Kiwi Website Design, we only use whitehat SEO strategies.

What Is Local SEO?

Local SEO is about increasing the visibility of your brand and website when people conduct local searches on Google. If you sell products or services locally, local SEO is essential.

One of the main tools you should use for local SEO is Google My Business – call us today to find out more and to get help using this powerful Google tool.

How Soon Will I See Results from an SEO Strategy?

You should view SEO as a medium-to-long term online marketing strategy. While immediate results will be minimal, you can expect our SEO strategy to deliver consistently for a long period of time.

Search Engine Optimisation
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Search Engine Optimisation
4.8 (95%) 4 votes
Search Engine Optimisation
4.8 (95%) 4 votes