Google AdWords can get traffic to your website. To make a return from Google AdWords, however, you need optimized campaigns. In other words, you need to ensure you are getting the right traffic, that you pay as little as possible for every click, and that a maximum number of those clicks convert into leads or customers.

The AdWords campaigns we run for you will be fully optimized and will deliver on all the above objectives.

Here’s what you can expect from Kiwi Website Design:

Whether you have experience with AdWords or have used an agency to run your campaigns before, we will get better results. Our team has managed well over $1 million in client AdWords spend over the past 10+ years so has the knowledge and experience required to get you the best return.

In other words, we will help you grow your business and increase your sales. Find out more today.

Are You a Certified Google Partner?

Yes, we are a fully qualified and certified AdWords partner. This certification combined with our extensive experience will give you peace of mind in the effectiveness of our AdWords strategy.

How Do You Maximise Return on Investment for My AdWords Campaigns?

We maximize return on investment for your AdWords campaign by optimizing each element. This includes the keywords, negative keywords, keyword match strategy, audience, bidding strategy, bid amount, ad text, ad call-to-action, landing page, and more.

By optimizing, testing, analyzing results, and optimizing again, the AdWords campaigns we run for your business will generate profitable and consistent sales.

What is CTR?

CTR stands for Click Through Rate. It is the percentage of people who click on your ad to visit the landing page on your website. So, if 100 people see your ad and 10 of them click on it, the CTR is 10 percent.

There are two important things to remember about CTR. The first is you need the right people clicking on your ads. After all, there is no point having a high CTR if very few of the people clicking have buying intent.

When the right people are clicking on your ad, however, it is important you get as many of them as possible. This means having a CTR that is as high as possible.

There are multiple reasons for having a high CTR. Of course, a high CTR means a lot of people are visiting your landing page. The more people who visit your landing page, the more people you will be able to convert into customers.

A high CTR also improves your overall AdWords campaign as it reduces the cost-per-click. Google takes into account a number of factors when calculating your cost-per-click, and CTR is one of them. From its perspective, a high CTR means its users like your ad and think it answers what they are looking for. Google’s reward for this is a lower cost-per-click for your campaign.

In other words, a high CTR improves the return on investment for your AdWords campaign.