Part of the website design process is choosing images to use on your new website. Your website developer in Auckland will be able to help you with this process, particularly in relation to purchasing stock images.
However, you will still need to be involved, especially with custom images. Below are four tips for choosing images for your new website but, before that, let’s look at the range of image styles you can use.
When most people think about images for their new website, they think of photos. However, photos are only one type of image you can use on your site. Other options include:
Photos are arguably the easiest to get, but the other options on the list above can really make your website stand out from the competition. They can also help visitors properly understand your capabilities, services, or the products you sell.
You may have to get a designer to help you create the images above or it could be an additional service offered by your website designer. However, it will be worth the additional investment.
Let’s now get on with the tips.
1. Use Custom Images as Much as Possible
Finding, buying, and uploading a stock image to your website takes just minutes, plus the cost of stock images is relatively small. Despite this simplicity, however, custom images are far superior than stock images.
After all, stock images can appear on other websites, so they are not unique, plus the vast majority of stock images look like stock images.
You will make a better connection with your website visitors by using custom images wherever possible, i.e. your own photos as well as graphics and designs you have had created specifically for your business.
2. Relevancy Is Important
It is common for websites to use images just for decorative purposes. They are also often used to break up text. While the latter is important as it makes text on websites easier to read, it still isn’t using images to their maximum potential.
The best images are those that have direct relevancy to the problem a person is trying to solve by visiting your website. They should also match the text on the page.
Put another way, the best way to use images on your website is to use them in a way that helps visitors make a purchasing decision.
3. Your Images Must Be High-Quality
Internet users have very high expectations for the websites they visit. Furthermore, those expectations are increasing. As a result, the best website developers in Auckland constantly seek to improve the quality of websites they produce.
Put simply, low-quality, poorly framed, poorly lighted, and poorly designed images just don’t cut it anymore – if they ever did. Your website visitors expect more.
So, to protect the authority and reputation of your brand, and to attract the attention of your website visitors, make sure the images you use are high-quality.
4. Keep Your Images Consistent
Consistency is important in the images you choose for your website too. For graphics and illustrations, this means ensuring your brand is visible on each design. Photos, meanwhile, should have a consistent style and tone. This will make your website flow.
The Benefits of Images
Using the right images on your website will help ensure it delivers for your business by appealing to customers and generating conversions.