Many businesses in New Zealand use email marketing to find new sales and leads. You can do the same, but you first need to take steps to build your list of email subscribers. You then need to increase levels of engagement with the emails you send.
Let’s start with how to increase subscribers.
Tips to Increase Subscribers
- Offer visitors something they will value – one of the best ways to get people to sign up to your email marketing list is to offer them something they will value in return for their email address. An eBook is a good example, particularly if it is on a highly relevant topic. Reports, white papers, and other types of exclusive content will also work.
- Give subscribers exclusive offers or discounts – you can also give subscribers to your email marketing list a special discount, or you can give them access to exclusive offers.
- Make the signup process simple – to maximise the numbers of people who sign up to your email marketing list, you need to make it as easy as possible for them to do so. Ideally, you should ask for very little information as the more fields you ask visitors to complete, the less likely they are to sign up.
- Add an option to signup on your contact forms – you should also include a tick box on the content forms on your website.
- Ask people to sign up – finally, make sure you ask people to signup with a clear call to action.
Also read: Top Reasons Your Website Is Not Ranking
Tips to Increase Engagement
Increasing engagement on your email campaigns means getting subscribers to open the emails you send and then to click on the links.
- Personalise your newsletter campaigns – you should personalise the emails you send as much as possible. This can include, for example, using the recipient’s name in the subject of the email as well as addressing the person by name in the body of the email.
- Segment your email marketing campaigns – it is also helpful to segment your subscriber list, so you can send content that has greater relevance. You can segment by location, for example, or by interests.
- Ensure your emails have fantastic content – subscribers won’t open the emails you send if they are not interested in the content. Therefore, the content of your emails must get their attention.
- Get the frequency right – sending emails too often will turn people off and will result in them not engaging with your newsletter campaigns. Some will even unsubscribe. On the other hand, you can also send emails too infrequently. Getting the right balance is, therefore, essential.
- Write catchy subject lines – the first step of getting subscribers to engage with your email marketing campaigns is to get them interested in the email. This mostly comes down to the subject lines you write. They should be compelling, personalised where possible, and interesting.
- Send a welcome email – the email you are likely to get the most engagement with is the welcome email. It is usually an automated email that your email marketing system sends immediately after a person signs up. This is when the subscriber is most engaged with your brand, so make sure you customise the welcome email and add content that will help turn the subscriber into a customer.
Here is one final bonus tip that will help with both building your subscriber list and increasing engagement – test, measure, and optimise.