The navigation on your website impacts just about every measurement of your site’s success. This includes SEO, conversions, and whether or not your website is user-friendly.
In other words, good navigation helps to get visitors to your website, it keeps them on your site and helps them find what they are looking for, and it increases the likelihood they will convert, i.e. take an action you want them to take.
Therefore, navigation should be a part of your website that you discuss thoroughly with your website designer in Auckland.
Types of Navigational Elements on Your Website
Your website will probably have several navigational elements. The most common include:
In modern desktop website design, this is the menu element that runs horizontally at the top of your website’s pages. It is consistent on all pages and contains the site’smain sections.
Remember, however, your main menu won’t have a single design. Most main menus are responsive so they will look different on a mobile device compared to a computer.
The mobile version of your main menu is sometimes referred to as the hamburger menu, a reference to the icon often used to indicate a menu on websites viewed on mobile devices.
The footer menu appears at the very bottom of your website and is consistent across all pages.
Many website designs include pages that have sidebar menus. They are used for a variety of reasons, including to help users quickly find related or similar content. Sidebars are usually only included on specific pages.
While not a menu, breadcrumbs are another important navigational tool. They tell the visitor at a glance where they are in your site map.
Breadcrumbs usually appear at the top of the page directly below the header. An example is:
This means the user is on the page “Blog Title” which is in the SEO category of the website’s blog section. Visitors can click on any of these elements to navigate to a higher part of the site.
What is Good Navigation?
To ensure your website has good navigation, you first have to understand the primary goals of this navigation. There are two:
So, what is good navigation? Here are five key pointers.
Optimise Your Website’s Navigation
Optimising the navigation of your website will require a consultative approach between you and the website design company you are working with in Auckland. As good navigation is crucial to your website’s success, it’s worth spending time to get it right.