Backlinks have been, are today, and probably always will be important in SEO. This is because they are one of the best ways for Google to determine the quality of a page in its index.
Here’s how it works – Google looks positively at a page that has lots of other websites linking to it. If the sites linking to that page are high-quality, authoritative websites, even better.
The theory behind this is that it is a person who is deciding that a website page is worth linking to. As a result, backlinks are one of the most important SEO ranking factors that exist.
In fact, for many SEO experts in Auckland and further afield, backlinks are among the top three ranking factors alongside text on the page and keyword targeting.
The big question is, how do you get backlinks? More importantly, how do you get backlinks that will drive more traffic to your website? What if you are developing an SEO strategy for a new site? Where do you start with backlinks in this situation?
Backlinks and Their Impact on Traffic
Backlinks can increase organic traffic to your website in two main ways:
- By people clicking on the link to visit your website
- By improving your rankings in Google search
Below are tried and tested strategies you can use to build backlinks, improve your SEO strategy, and deliver results for your Auckland business.
Publish Great Content and Promote It
People won’t link to your content if it is not good enough. This includes if your pages have minimal content or if the content is poorly written or presented. It can also apply if the content on your page offers nothing new.
Therefore, you need to create great content on your website.
Publish Totally Fantastic Content and Promote It
It will also help your SEO strategy if you create some fantastic pieces of content too. We’re not talking about standard website pages or blog posts here. Instead, we are talking about industry-leading pieces of content that stand out and get noticed.
A good example is an ultimate guide related to something in your industry. An insightful whitepaper can work too.
Create, Publish, and Promote Infographics
Infographics and other visual content pieces can be more effective at winning backlinks than pages dominated by text.
You need to pick the right topic areas, of course, and the infographic must be professionally designed. You’ll have to promote the infographic too. With all these boxes ticked, however, you will increase your potential for earning backlinks to your site.
Guest posting is where you create a blog post that is then published on a third-party website. For the third-party website, they get a fresh, unique, and well-written piece of content. You get at least one backlink, which often appears in the author bio section of the page.
You will need to find websites in your industry that publish guest posts, and you’ll need to come up with ideas, pitch those ideas, and then create the posts. While this takes a bit of work, guest posting is an effective strategy.
Research Your Competitors’ Backlinks
Researching your competitors’ backlinks will give you insight and new ideas to follow up. You might find a website where one of your competitors published a guest post, for example.
Once you know where they are getting their links from, you can develop ideas for getting similar links.
Use Your Social Media Audience
Links to your website on social media don’t count as backlinks, but social media can help your SEO and backlink strategy by increasing the reach of your posts. With more people seeing the content you create, the more chances there are to get backlinks.
Use Businesses and Organisations You Already Have a Relationship With
Business relationships you already have can be a source of backlinks. Plus, as you already have a relationship, the pitch is easier.
For example, you might be able to provide a supplier with a testimonial for them to publish on their website. Local business organisations, charities your business is involved with, and customers can also be sources for new backlinks.
Reach Out to Authors of “Best of” Blog Posts and Other Resource Posts and Guides
Another strategy often used is to find people and websites that write and post resource posts. Examples include:
- “Best of” posts
- Comparison posts
- Resource posts
- Detailed guides
The next step is to reach out to the people authoring these posts to ask them to include your business or products in their next article or guide.
Comment on Forums
Commenting on forums is not as effective as it once was, and it is not without risk, but it can still help when done properly. The key points to remember are to find forums that allow do-follow links, make sure your comments don’t look spammy, and don’t overdo it.
Build Relationships with Journalists
Local news sites and industry publications can also be a source of backlinks to your website. To make this strategy work, you need to make sure journalists know who you are and that they can contact you if they need help when creating a story. They might then include a comment from you in the story, for example, with a link back to your site.
Your Site Needs Backlinks
There are a few final points to remember. The first is that you can’t ignore backlinks. If you want to maximise the impact of your SEO strategy and generate as much organic traffic to your website as possible, you need to build backlinks.
Secondly, don’t look for shortcuts. Those offers for loads of backlinks for a very small investment will come back to haunt you in the form of lower rankings and decreased levels of traffic.
Finally, building backlinks to your website is an ongoing effort. If you go in for the long haul, you will have much better success.