If you have any interest in SEO, or search engine optimisation, then you’ve undoubtedly heard of the term ‘keyword research’ before. Keyword research is a vital part of creating effective website content that people actually want to search for and read.
Like most other parts of SEO and web design strategy, keyword research is heaps more complicated than you might initially think.
No worries, you’re in luck! There are heaps of useful keyword research tools that you can use to find the best keywords for your content. Read on to learn what tools you can use and how you can use the keywords you dig up.
Why Is Keyword Research Important?
At first, keyword research might seem rather simple. All you have to do is think of the best words pertaining to your business and sprinkle them on your website’s content, right?
Well, it’s a bit more complicated than that. It’s not enough to just think of good words that relate to your business – you also have to know how to use them and how to use them well!
Google’s algorithm is adept at detecting keyword spam, and it might not promote your content if it’s not well-written. Plus, you might not be using the right keywords that people are interested in. The keywords you think of could be too simple, too complex or not interesting enough.
So, keyword research and keyword research tools are a must. These handy helpers can point you towards the best words and terms for your content.
What Tools Can I Use For my Keyword Research?
What helpful tools can you use for your keyword research? There are heaps out there, so you’ll want to look around before you settle on anything.
Be sure you consider your budget and your needs before you settle on any keyword tool.
When you use a keyword research tool, you should also be smart when you use one so that you make the most out of it. You may want to start with a broad keyword that pertains to your business and then narrow down your searches from there into more specific phrases that pinpoint what your company does.
For example, if you create jewellery from authentic minerals and healing stones, you can start with something like ‘handmade jewellery.’ Then, you can go into specifics about the materials you use, where you’re located and so on.
But where do you start with research tools? A few popular research tools that you can invest in right now are:
Google Keyword Planner. This helpful tool, provided by Google, is completely free to use and provides you with a wealth of information about keywords. This can include search volume, competition and suggested bids. This is a good place to start because it’s free and it’s directly connected to Google itself, which is a very popular browser that many people use to look for businesses just like yours.
Semrush. This tool is a paid option, but it offers a much more comprehensive set of features than Google Keyword Planner does. This neat tool includes keyword research, competitive analysis and backlink tracking. Semrush is a very popular option and is a good choice if you are okay with paying to use this tool.
Semrush is one of the most prevalent keyword research tools online, but it’s also a little expensive and mostly suited for professionals.
Ahrefs. This is another paid option that offers various useful features for people looking for keywords relating to their businesses. This includes keyword research, backlink tracking and site audit tools. Like Semrush, this option can be rather pricey and offers a monthly paid plan.
Keywordtool.io. This is another free option that offers a basic set of keyword research features, and is a nice choice for people who don’t want to pay. It offers standard tools that are easy to understand and easy to use. If you’re just starting with keyword research, this could be a good choice for you.
Now That I Know Some Good Keywords For My Business, How Exactly Do I Use Them?
So, you’ve chosen a keyword tool, you’ve plugged in the right words and you’ve found a plethora of great words and phrases to use!
But, now what?
Finding the best keywords for your business is not enough; you now have to learn how to use them effectively. Using them too much might trigger Google into thinking you’re a spam bot, but using them too little might not get you any attention. Both of those possibilities don’t help your business at all!
Finding a good keyword tool and amassing great words and phrases is only one part of the process. Next, you’ll need people who can use those words as effectively as possible.
Really, the best way to boost your business’s digital traffic is to work with a fantastic team of SEO experts and professionals. A whole lot goes into SEO, and it’s a lot of work for one person to do on their own. Plus, you’ve got a business to run, do you really want to use all your time looking for words and writing content?
Instead, you can entrust your SEO work to people who have the experience and knowledge they need to give your business the boost it deserves.
How Can I Ensure My Website’s SEO Is Top Notch And Effective?
Just call us at Kiwi Website Design; we’re here for you! We’re thrilled to offer you excellent services regarding SEO, digital marketing, web design and more. Just check out our services page to read more about what we can do for you and your wonderful Auckland business.
We’re happy to help with our knowledge and the information on our website. For instance, you can use our ‘cost your project’ tool to give you an idea of how much your project might cost.
Or, feel free to talk to us directly. Give us a buzz on 0800 932 669 !
The right keywords in the right hands can go a long way. Let us at KWD help you succeed!