Google search presents significant opportunities for your business as it can bring leads and customers to your website. Maximising the results you get from this free traffic source, however, requires SEO – Search Engine Optimisation. That means hiring an SEO company to provide you with SEO management services.
Here’s what you should think about when hiring an SEO company.
SEO Company Rankings
The first thing you should do is check the SEO company’s rankings in Google. To do this, simply do a few searches for SEO services, varying the keyword you use. If the SEO company doesn’t appear on page one of the search results page, ideally close to the top of the page, you should be concerned.
After all, if they can’t SEO their own company, how are they going to manage with yours.
SEO Company Experience
You should also look at the SEO company’s experience. SEO is a constantly evolving topic, so the more experience the company has, the better. The best situation is where the agency has experience in your industry.
Promises are another important thing to consider as they are so prevalent in the SEO industry. All too often, SEO “experts” will promise to get you to page one or to the top spot of Google. This is dishonest and potentially dangerous for two main reasons:
- No SEO company or expert can dictate anything to Google, so there is no way of making these types of promises honestly.
- While it is possible to use dodgy SEO tactics to give a website a boost, that boost will be temporary. Plus, you will probably end up in a worse position than you started once the effects of the temporary boost wear off.
So, if you want SEO services that will deliver for your business over the medium and long-term, avoid any SEO company that makes over the top promises.
Local Search Knowledge and Experience
If you are a local business, local SEO is probably going to be just as important, if not more important, than regular SEO. So, check whether the company has local search knowledge and experience.
Techniques that Will Be Used
SEO agencies can use a vast range of techniques on your website. As mentioned above, however, some are dodgy, and they can get your website penalised by Google. So, ask the SEO company what techniques they plan to use to make sure they are all above board.
Finally, find out the level of communication you will get from the SEO company. This should include regular reports on the actions and practical steps they have taken to SEO your website, as well as reports showing the results achieved.
Choosing a Search Engine Optimisation Company
The SEO company you choose should be in it for the long-run with your business. Of course, this doesn’t mean you need to sign a long-term contract, but knowing the company is committed to the long-term success of your business will help you make the right decision. Any company that has this commitment will meet the criteria in the points above.