There are lots of reasons why website developers in Auckland like using WordPress. There are also benefits to you of getting a website built on the WordPress platform. In terms of the latter, those benefits include shorter development times and lower costs.
What happens when the website developer finishes and gives the site to you? Are there any benefits to owning a website built using the WordPress platform? Or will it present you with challenges?
The answer is most definitely the former – there are benefits to owning a WordPress website. Here are the four main ones.
According to a 2017 W3Tech survey, WordPress holds 59 percent of the market share and is used by 31.9 percent of all websites. This makes it the most popular CMS on the market.
The main reason for this popularity is its ease of use.
Of course, it takes a high level of technical expertise to properly develop and design a good WordPress website. Once your developer hands the website over to you, however, the platform is easy to use.
In fact, you don’t have to be tech savvy at all to understand the user-friendly interface, plus there are lots of manuals and tutorials (written and video) if you need pointers.
2. Low Maintenance Costs
When compared to other open-source platforms such as Joomla or Drupal, customisation and maintenance costs are significantly lower on WordPress websites. Also, WordPress is a reliable platform and there are plenty of developers continuously working to solve any issues that may show up in testing.
Even more important, there are lots of WordPress developers in Auckland and elsewhere, which reduces the costs of customisation. In other words, you don’t have to go back to the developer who originally built your website if you want to give it a new look or add new functionality. Instead, you simply need a website developer in Auckland who understands WordPress, which most do.
3. It’s Easy to Create Content
Whether you need to create blog articles for SEO, presentation pages for your sales team, landing pages for your AdWords campaigns, or galleries for your portfolio page, WordPress has everything laid out.
The tools available for content creation are among the most powerful and elegant on the market right now and they provide help for both beginner and advanced users.
For instance, as the admin of a WordPress website, you can setup multiple users as contributors or editors. Also, posts can be scheduled in advance, which allows you to work on a long-term content strategy.
Finally, the formatting and media tools available in WordPress make creating a post as easy as writing a Word document, i.e. no coding skills are necessary!
4. Built-in SEO
Another feature that makes WordPress so popular is the built-in SEO. The CMS automatically generates title tags, for example, which are useful in the race for a better place on search results pages.
In addition, WordPress also offers access to a wide range of tools and plugins (free and paid) that take SEO several steps further. Plugins and tools like Yoast SEO, Schema, or Broken Link Checker are great for optimising your website and helping you stay ahead of the competition.
As you can see, WordPress is not just a website development tool. It is also a powerful platform that makes owning and updating a website easy, plus it helps make your digital marketing efforts a success.