When it comes to keeping your business’s website relevant, staying on top of SEO trends is everything. Your website needs to adapt, evolve and grow better every day if you want to maximise your page views and really sell your goods and services.
As time passes, popular trends change, so you’ll need to stay on your toes if you want to stay on the front page.
So, what’s new for 2023? Be sure to keep reading to learn all about what you should focus on for your company website.
Why Focus On SEO?
It’s essential for all business owners with websites to understand why SEO, or search engine optimisation, is so vital if you want to stay relevant in today’s world. You could have the best services and products in all of New Zealand, but you might not be successful if no one knows who you are.
Nowadays, everyone uses the internet, and the vast majority of people search for new products and businesses using their computers or their phones. So, you want your business to show up when they search for new things!
SEO and following SEO trends are so important because:
- It Drives Attention To Your Site. You want people to find your site easily, and with smart SEO, people will have an easier time finding your site, whether they’re looking for your specific services or not.
- It Helps You Reach Your Desired Audience. If someone searches for your specific goods, you want your website to be the very first thing they see! Great SEO can make your site rank higher in the algorithm.
- It Gets You On Google’s Radar. Google is undoubtedly one of the world’s top search engines, so you want Google’s algorithm to notice and show your site when relevant searches are made.
Top SEO Trends To Keep In Mind In 2023
SEO tools, trends and tactics are constantly changing. The year is still new; what should you look out for?
These quality trends may be big this year, and they could help your site succeed:
Audience-Targeted Content. You want your content to cater to your specific audience, not the general population. After all, what kind of business are you going to get if your articles and web pages aren’t relevant to your company’s services?
So, your content should stick to your business’s services and goals so your specific audience finds your site. For example, if you sell vehicle products, be sure to create content centred around vehicle products.
Businesses that go for lots of irrelevant content to boost clicks and views are more likely to fail when compared to companies that create quality, informative content related to what they do.
Helpful, Quality Content That Benefits Its Readers. Some of the best SEO trends are those that benefit your readers, as well as your site and your ranking in the algorithm. Try to create content that’s genuinely helpful to your readers rather than content solely designed to catch the algorithm’s eye.
Helpful content includes content that contains informative or helpful passages, directions for what to do in certain situations, guides on selecting the best products for the reader’s situation and more. It’s anything that gives the reader useful information.
AI-Assisted SEO. AI, as in artificial intelligence, grows more helpful daily regarding SEO trends. Clever SEO experts can use AI to find relevant keywords, topics and more that will boost your company’s website traffic.
AI is very helpful because it can produce quality results in seconds. However, AI can’t really create humanised SEO content on its own, so it’s best used in the hands of innovative SEO experts who know how to use it well.
Conversational Content Optimised For Voice Search. Using voice to search for things is becoming more popular. So, your content needs to be optimised for voice search and conversational speaking and writing.
A conversational writing style can also help your content connect more with your audience. People don’t want to feel like they’re reading tech data and AI outputs; they want to feel like they’re hearing helpful information from someone they can trust.
Fast-Loading, Convenient Webpages. People will always appreciate quick-loading web pages, so this trend will probably never leave the list of top SEO trends. People enjoy the convenience and can become annoyed if your site takes forever to load.
Ensure that your site loads quickly and satisfactorily when your audience browses it.
Quality Over Quantity Regarding Links. Having internal links and backlinks in your content can help Google recognise your website more, but too many links can make a page feel cluttered and impersonal. Go for helpful links that are relevant and contribute to whatever you are writing about.
Local-Focused Searches And Content. With more people working from home and staying confined in their houses in the past few years, local searches have become more popular. People looking for ‘food near me’ or ‘goods in my town’ are on the rise, so SEO experts must adapt their content for these searches.
Vocabulary that reflects these relevant SEO trends can help promote your pages.
Mobile Accessibility. Having your website be mobile-friendly is absolutely something that every business owner needs to consider. If a potential customer tries to access your site from the convenience of their phone and they have trouble navigating your pages, they could become frustrated and go to a competitor instead.
Therefore, you should strongly consider your site’s mobile accessibility. Or, you could even take it a step further and have a mobile app developed for your services.
Boost Your SEO And Keep Up With SEO Trends In 2023 With Expert Help
Do you want to keep up with the latest SEO and web design trends? It’s easy when you work with us at Kiwi Website Design! Our professional team works hard to ensure that your site is as unique as your business is.
We know everything there is to know about SEO, and we do our best to evolve our strategies to fit the current trends. Are you interested in enhancing your site like never before? Call us at 0800 932 669 or visit our contact page today.
Get your site to the top of the search results with us at Kiwi Website Design.