Are you ready for your first website but don’t know how to get started?
Having a professional and good-looking website is important for every new business. That said, starting a new website can be exciting and intimidating at the same time. Here are tips for building your first website.
Purpose of your website
Think about what your website is for. Why will people want to visit your site? What do you want them to do once they are on it? If these things are clear then everything else becomes much simpler.
Getting a new website involves choosing the right platform. You should invest in a CMS platform like WordPress as it is the most popular choice worldwide. Stats provided by VentureBeat show that approximately one-quarter of new websites globally are built on WordPress. That many people just can’t be wrong.
Your Homepage is important
According to HubSpot, it takes less than 15 seconds for people to decide whether to stay on your website or leave. So, your homepage design is the most important page of your website. Don’t bombard visitors with text and annoying information. Instead, keep your homepage simple and user-friendly.
The content on your website plays an important role in reaching your business goals. High-quality content helps retain visitors as well as giving you a higher ranking with search engines.
Most people underestimate the power of a blog. However, it is a proven and powerful tool to increase income and generate business growth. According to a recent study, websites with blogs get 67 percent more leads than those that don’t. A blog can also enhance SEO when you use good keywords in articles that help Google match your site to user searches. In addition, a blog provides a platform to build a strong relationship and establish trust with your customers.
Like every other business, feedback from your website is important. Feedback provides you with insights that you can use to improve your business, products, and overall customer experience.
Make sure your website is mobile-friendly which usually means having a responsive website design. According to The Verge, more than half of searches are now done through mobile. If your website is not mobile-friendly, Google will push your website back in the rankings.
Navigation with good design and the right words can boost the likelihood of a return visit in the future. For example, when a visitor accesses your website to search for something, the first thing they will look for is the navigation. If your navigation is not clear, the visitor will leave. Therefore, effective navigation can make a visit to your website productive. On the other hand, ineffective navigation can be a disaster for your business.
Enquiry forms are an integral part of most websites. They allow customers to reach you by completing a simple form if, for example, they want you to provide them with your services. Therefore, designing the right enquiry form is very important to encourage visitors to get in touch.
Lead capture usually includes a form and an incentive. The customer gets the incentive in return for information like an email address. Common incentives include free eBooks or weekly newsletters. In fact, for some websites, getting visitors to complete a lead capture form is the main goal as completed forms become leads you can follow up to make a sale.