Lies So-Called SEO Experts Tell You
So, you’ve received an email or seen an ad from someone calling themselves an SEO expert telling you how much they can help your business. Maybe you are searching for SEO services and see similar claims on websites. How can you tell which claims are real and what are downright lies? Below are the main lies that so-called SEO experts use to get your business.
Lie 1: “I’ll get you to the first page of Google” or “I’ll get you to number one in Google”
Google and only Google knows where it will rank websites. There isn’t any SEO professional in the world, expert or otherwise, who can predict with accuracy what they will achieve. This particularly applies to long-term results and competitive industries.
Lie 2: “I can rank any industry and any product”
Nope, this isn’t true either. The world of Google search for some industries is incredibly competitive. If you are in one of those industries you will be up against competitors with huge SEO and marketing budgets. Their size, reputation, and industry authority alone is likely to be more appealing to Google than your website, and there is little any SEO expert can do about that.
Lie 3: “SEO is the only digital marketing strategy you need”
Again, not true. Even before SEO, honest and successful marketing strategists would advise the use of multiple marketing channels to get the best results. This applies in the digital world as much as the offline world. Also, Google is a business. It wants you to spend money on advertising – SEO is not the only show in town.
Lie 4: “SEO is complex”
Usually so-called SEO experts say this because they don’t want to explain what they are really doing with your money. This is normally because they are not doing very much and/or what they are doing is unethical. Of course, SEO is not easy, but anyone willing to spend a couple of hours reading the basics will have sufficient knowledge to understand an SEO strategy. If the person you’re speaking to won’t give you details because it’s “too complex”, go somewhere else.
Lie 5: “I understand Google’s algorithm”
Unless they work in Google, this isn’t true. Even SEO’s foremost authorities openly say they do not know exactly how the algorithm works. When a one-man-band operating from a small office in Auckland says he does, you can safely assume it’s not true.
Lie 6: “Getting lots of links is all you need to rank”
Links are good, but only good quality ones. Link building should be a natural process that happens consistently over time. Link spamming to get you “lots of links” will only result in a Google penalty.
Lie 7: “Some duplicate content is okay”
Google representatives have said repeatedly that the algorithm doesn’t like duplicate content. It is never okay.
Lie 8: “Everything is about keywords”
Like links, keywords are important, but they are not everything. Keyword stuffing, focussing only on keywords, and using keywords in an unnatural way will not get you anywhere – and may also get you a penalty.
Lie 9: “Quantity is better than quality”
Quality links and quality content is always beat than quantity. Remember, one of Google’s main pieces of advice when thinking about SEO is that you should focus on user experience. That means quality wins every time.
Getting the Right SEO Help
Getting someone to do SEO for your website is not always easy. The first step, however, is to avoid anyone who tells any of the above lies.