Why You Should Hire A Digital Marketing Agency For Your Small Businesses

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Each small business comes with it’s own set of unique requirements; and the digital marketing for a small business is no different.
Small businesses have huge pote

Each small business comes with it’s own set of unique requirements; and the digital marketing for a small business is no different.

Small businesses have huge potential for growth, and in today’s digital world the maximum potential lies in digital marketing.

If you’re a small business that struggles finding the time and resources to devote to digital marketing, you’re neglecting one of the most profitable tools available to grow your business.

This is where a digital marketing agency comes in. Agencies with the right experience will be able to craft a tailored strategy based around your unique needs, products, services and industry, finding the niche that works best for you.

6 Reasons Why Small Businesses Need a Digital Marketing Agency:

1.   Your customers are spending more time than ever online

It’s important not to ignore the fact that most – if not all – your customers are spending a lot of time online.

How much time do you, as an average consumer, spend online? Probably a very significant portion of your day – and you’re not the only one. Daily averages for online consumption doubled in 2020 alone – chances are, this includes most of your customers too.

Small businesses used to be able to rely on locality, word of mouth and print advertising, such as the occasional newspaper advertisement, brochure or flyer.

In terms of attracting new customers, this approach won’t suffice anymore. Even if potential customers hear about you through a verbal recommendation, come across your store by chance or through a printed marketing material, the first thing they are likely to do is check you out online.

People might search digitally for your business to check your social media, reviews, or something as simple as your phone number or address. Without a professional looking website and social media page, a customer might assume your business is not legitimate or trustworthy.

Therefore if your digital presence is not strong and up to date, you could be already losing potential customers.

Even as a small business, this is probably already happening to you (without you knowing it). Statistics show that 76% of people search for a business online, before visiting the actual physical location.

Digital Marketing Agency

2. You can reach more customers, and keep existing ones loyal

Don’t make the mistake of thinking that as a small business, you only need a small amount of loyal customers.

Digital marketing will open you up to a new world of customers, and you’ll be able to learn more about your consumers than ever before.

Knowing the behaviour and consumption practices of your most likely customers, including your already active ones, will allow an agency to create more streamlined marketing tactics for you.

There’s a reason most businesses are now online – and it’s not only because their customers are. It’s also because digital marketing allows them to know more clearly what their customers want, and how best to provide it for them.

 

Small businesses know the value of loyal customers, and the age old adage ‘customer is king’ is as true online as anywhere else. Maintaining a digital relationship with your consumers will allow you to be able to keep your business up to date with their needs.

If customers outgrow you because there are better offers grabbing their attention online, you’ll be the last to know if your digital presence is lacking.

3. Your competitors are already online

If the majority of your customers are online, you can bet your competitors are too – it’s very important not to lose sight of this. The best offence is always a good defence, and if you don’t invest in your online strategy, you could be losing customers to competitors that do.

This could be potential new customers who search for your services online, or it could even be existing customers who try to find you digitally and are pulled in by your competitors marketing strategy first.

A digital marketing agency will look at what your competitors are doing, and identify a niche that your small business can uniquely answer. Examining your competitors will allow an agency to identify gaps in the market that you could benefit from.

Your competitors’ strategy will help a digital marketing agency create a SEO keyword strategy that works for you – this could be mirroring what your competitors are doing successfully (with your own spin) or going in a new direction entirely.

Competitor behaviour will be particularly beneficial for crafting your keyword strategy, as an agency might advise you to focus on keywords your competitors don’t target, in favour of pulling streams of certain customers to you.

Creating an effective keyword strategy takes time, research, planning and close monitoring; all which digital marketing agencies have years of experience in pulling off successfully.

4. You need a strategy you can keep track of

The first step an agency will take towards your marketing approach will be a website audit – sometimes they’ll even do this for free. If you already have a website, an agency will evaluate the state of your site – identifying what is already working well for you, and where room for improvement lies.

The reason why digital marketing is such a powerful tool is that it’s results can be closely monitored and tracked. An agency will set up analytic tools in place, which will allow them to see in-depth results on the following:

·  Site traffic – where is the majority of your site traffic coming from?

·  Site speed – how fast does your site perform?

·  Bounce rate – how many webpages do your browsers view, and how long do they stay on your site?

·  Page popularity – which are your most viewed pages?

·  Website design – how does your site function in terms of usability? How well does it represent your brand?

·  SEO – how is your current SEO performing, if you already have a strategy in place? How can we improve this, or otherwise build one up successfully?

Depending on the agency, they could also look at your social media presence, as well as the performance of other digital platforms you already use, such as email marketing.

5. You’ll save time and money

Using a digital marketing agency will provide your small business the results you’re looking for without hours of your own personal (or employee) time wasted.

Small business owners sometimes try to take their digital marketing upon themselves; however it takes years of hands-on experience to be able to provide the kind of results a small business needs.

Employing a digital marketing agency is a clear cut, transparent investment. You discuss your expectations, they create a strategy designed to get you there, and take care of all the behind the scenes work.

As with any investment, you get out what you put in – and an agency will always make sure to manage and even exceed your expectations.

6. A digital marketing agency will be invested in your success

Successful results in digital marketing are what a professional agency is created upon. Their expertise is used to design digital marketing strategies that will bring small businesses success – and they understand that this means something different for every client.

Your chosen digital agency wants your small business to succeed as much as you do. They haven’t built their business on years of failed marketing efforts. Leave it to the professionals, and you might be surprised at the results you gain.


ntial for growth, and in today’s digital world the maximum potential lies in digital marketing.
If you’re a small business that struggles finding the time and resources to devote to digital marketing, you’re neglecting one of the most profitable tools available to grow your business.
This is where a digital marketing agency comes in. Agencies with the right experience will be able to craft a tailored strategy based around your unique needs, products, services and industry, finding the niche that works best for you.
6 Reasons Why Small Businesses Need a Digital Marketing Agency:

  1. Your customers are spending more time than ever online
    It’s important not to ignore the fact that most – if not all – your customers are spending a lot of time online.
    How much time do you, as an average consumer, spend online? Probably a very significant portion of your day – and you’re not the only one. Daily averages for online consumption doubled in 2020 alone – chances are, this includes most of your customers too.
    Small businesses used to be able to rely on locality, word of mouth and print advertising, such as the occasional newspaper advertisement, brochure or flyer.
    In terms of attracting new customers, this approach won’t suffice anymore. Even if potential customers hear about you through a verbal recommendation, come across your store by chance or through a printed marketing material, the first thing they are likely to do is check you out online.
    People might search digitally for your business to check your social media, reviews, or something as simple as your phone number or address. Without a professional looking website and social media page, a customer might assume your business is not legitimate or trustworthy.
    Therefore if your digital presence is not strong and up to date, you could be already losing potential customers.
    Even as a small business, this is probably already happening to you (without you knowing it). Statistics show that 76% of people search for a business online, before visiting the actual physical location.
  2. You can reach more customers, and keep existing ones loyal
    Don’t make the mistake of thinking that as a small business, you only need a small amount of loyal customers.
    Digital marketing will open you up to a new world of customers, and you’ll be able to learn more about your consumers than ever before.
    Knowing the behaviour and consumption practices of your most likely customers, including your already active ones, will allow an agency to create more streamlined marketing tactics for you.
    There’s a reason most businesses are now online – and it’s not only because their customers are. It’s also because digital marketing allows them to know more clearly what their customers want, and how best to provide it for them.
    Small businesses know the value of loyal customers, and the age old adage ‘customer is king’ is as true online as anywhere else. Maintaining a digital relationship with your consumers will allow you to be able to keep your business up to date with their needs.
    If customers outgrow you because there are better offers grabbing their attention online, you’ll be the last to know if your digital presence is lacking.
  3. Your competitors are already online
    If the majority of your customers are online, you can bet your competitors are too – it’s very important not to lose sight of this. The best offence is always a good defence, and if you don’t invest in your online strategy, you could be losing customers to competitors that do.
    This could be potential new customers who search for your services online, or it could even be existing customers who try to find you digitally and are pulled in by your competitors marketing strategy first.
    A digital marketing agency will look at what your competitors are doing, and identify a niche that your small business can uniquely answer. Examining your competitors will allow an agency to identify gaps in the market that you could benefit from.
    Your competitors’ strategy will help a digital marketing agency create a SEO keyword strategy that works for you – this could be mirroring what your competitors are doing successfully (with your own spin) or going in a new direction entirely.
    Competitor behaviour will be particularly beneficial for crafting your keyword strategy, as an agency might advise you to focus on keywords your competitors don’t target, in favour of pulling streams of certain customers to you.
    Creating an effective keyword strategy takes time, research, planning and close monitoring; all which digital marketing agencies have years of experience in pulling off successfully.
  4. You need a strategy you can keep track of
    The first step an agency will take towards your marketing approach will be a website audit – sometimes they’ll even do this for free. If you already have a website, an agency will evaluate the state of your site – identifying what is already working well for you, and where room for improvement lies.
    The reason why digital marketing is such a powerful tool is that it’s results can be closely monitored and tracked. An agency will set up analytic tools in place, which will allow them to see in-depth results on the following:
    · Site traffic – where is the majority of your site traffic coming from?
    · Site speed – how fast does your site perform?
    · Bounce rate – how many webpages do your browsers view, and how long do they stay on your site?
    · Page popularity – which are your most viewed pages?
    · Website design – how does your site function in terms of usability? How well does it represent your brand?
    · SEO – how is your current SEO performing, if you already have a strategy in place? How can we improve this, or otherwise build one up successfully?
    Depending on the agency, they could also look at your social media presence, as well as the performance of other digital platforms you already use, such as email marketing.
  5. You’ll save time and money
    Using a digital marketing agency will provide your small business the results you’re looking for without hours of your own personal (or employee) time wasted.
    Small business owners sometimes try to take their digital marketing upon themselves; however it takes years of hands-on experience to be able to provide the kind of results a small business needs.
    Employing a digital marketing agency is a clear cut, transparent investment. You discuss your expectations, they create a strategy designed to get you there, and take care of all the behind the scenes work.
    As with any investment, you get out what you put in – and an agency will always make sure to manage and even exceed your expectations.
  6. A digital marketing agency will be invested in your success
    Successful results in digital marketing are what a professional agency is created upon. Their expertise is used to design digital marketing strategies that will bring small businesses success – and they understand that this means something different for every client.
    Your chosen digital marketing agency wants your small business to succeed as much as you do. They haven’t built their business on years of failed marketing efforts. Leave it to the professionals, and you might be surprised at the results you gain.
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