Although there haven’t been many significant changes in the SEO industry in 2023 yet, certain tactics and trends are still rising in popularity and relevance. It’s extremely vital for SEO experts, content writers and business owners to stay on top of these trends because they can determine how your website ranks on Google’s algorithm and how easy it is for potential customers to find your unique goods and services.
These tactics can make your content and website more appealing to both Google and your audience. These are essential because the more Google prefers your content, the more the algorithm will promote it, and the more your customers enjoy your content, the more they will trust you and your services.
Which Major SEO Tactics Should I Be Aware Of And Why?
As mentioned above, although there aren’t many new SEO strategies in 2023 just yet, many tactics are growing in importance and popularity. SEO trends constantly evolve and adapt to newer technology and algorithm models. So, to appeal to these rankings, we must also evolve and adapt how we write content and design websites.
What should you focus on? Consider these six very important SEO qualities:
Quality Content. This is one thing about SEO that will never change. The higher-quality content you have, the more trustworthy and knowledgeable you appear. People aren’t likely to trust websites with constant grammar errors, poor knowledge regarding the subjects they’re writing about, bad graphic design, low-quality user interfaces and more.
Do your absolute best to produce high-quality content. Even subtle boosts in quality can seriously please your target audience.
SEO experts should do their best to maintain a high level of quality regarding SEO tactics and content in 2023.
Topic-Based Expertise. People want to trust whom they’re listening to based on the specific topic that they’re interested in. For example, if they want to know more about creating wooden furniture, they will want to listen to an experienced carpenter who understands exactly what they’re doing.
Topic-based expertise is essentially knowledge based on or relating to the main topic at hand. So, content that relates to what your business does and what your main goals are.
If you’re a clothing shop, post content centred around clothing. If you produce delicious food, write content regarding your food’s benefits and delightful qualities. People want to hear about topics that are relevant to your business, not irrelevant topics that they’re not interested in.
AI-Assisted Content. AI tools have become more used and popular over the years, and the year 2023 is no exception. SEO experts in 2023 are further utilising incredible AI tools to boost their content’s quality in many different ways.
AI, or artificial intelligence, tools can be used to generate smart keywords and topics, automate monotonous tasks, analyse statistics, check web pages for SEO traits and more. Clever SEO experts know how to use these tools to their advantage.
But, like most forms of innovative tech, AI is constantly evolving and changing. So, the best SEO experts put in the effort to grow and change as well. People who stick strictly to the old ways often get left behind, whereas inventive people who change their ways to better suit the modern world can get very far.
Voice Search Optimisation. Another thing that’s rising in popularity this year is voice control searches. So, SEO professionals know that 2023 is the year to seriously start optimising websites and mobile apps for voice control.
Voice search questions differ slightly from standard text questions in quite a few ways. A few things that separate this form of communication are:
- It’s More Conversational. People are more likely to speak casually when using voice control rather than speaking a bit robotically when typing questions. For example, people who want to know about the best restaurants in Auckland might type ‘best restaurants Auckland,’ but they might say to their AI assistant, ‘Hey Siri, what are the best restaurants in Auckland?’
- It’s Often Phrased As Casual Questions. People usually activate their voice-controlled device assistants to ask questions rather than just saying keywords to trigger search results.
- It’s Often Location-Based. Very common questions that people ask their search devices are questions such as ‘what are the best clothes stores near me?’ or ‘where can I find awesome convenience stores near me?’
Considering these differences, SEO experts know to optimise their content for voice search in 2023. Doing so can include writing in a more casually conversational way, including questions that their audience might ask and including the locations where their businesses are based out of.
Data Analysis. There is a lot of data and statistics that can be analysed to learn more about SEO trends and search results. Monitoring this data can help SEO professionals further understand how websites are doing in the rankings and what kinds of changes make the most impact.
This data will show what’s working and what’s not.
Audience-Targeted Content. Focus on what your specific audience is interested in, not what the general audience is interested in. So, create content you know your target audience will be intrigued by and potentially click.
For example, if your business is about pet supplies and care, create content appealing to people who love their pets and who want to give their pets the best lives possible. They’ll trust your expertise and become more interested in your products.
Creating content that’s appealing to the general audience and includes clickbait may seem like it’ll work, but it’s less likely to attract people who will stay for your goods and services.
How Can I Take Steps To Enhance My New Zealand Website’s SEO Right Now In 2023?
We welcome you to speak to us at Kiwi Website Design to enhance your SEO like never before. Our highly-skilled and passionate team works hard to bring out the best in your website. Our services include web design, search engine optimisation, mobile app development and more.
We can smartly use the trends listed in this article to create content and designs that maximise your website’s potential. Our SEO can get your site to the top of the search results.
Call our team at 0800 932 669 or visit our site to learn more!
Kiwi Website Design’s expertise is what you need to get your business to your customers’ screens.